{"id":10710,"date":"2022-10-27T01:10:00","date_gmt":"2022-10-26T23:10:00","guid":{"rendered":"https:\/\/ddigitals.net\/?p=10710"},"modified":"2024-09-13T18:48:16","modified_gmt":"2024-09-13T16:48:16","slug":"seo-in-tiktok","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-in-tiktok\/","title":{"rendered":"SEO in TikTok: positioning strategies"},"content":{"rendered":"
Breaking news: new tool  TikTok keyword insights<\/a><\/pre>\n\n\n\n
Make SEO on TikTok<\/strong> is now a reality. Many marketing agencies <\/strong>have started to show interest in the social network and it is that TikTok has undoubtedly become one of the world's most popular trends.<\/strong><\/a>. <\/p>\n\n\n\n
During the pandemic, the application downloads<\/strong> soared, becoming the most downloaded app of 2020<\/strong><\/a>. <\/p>\n\n\n\n
It has not stopped growing since then either. So much so that in 2022 TikTok has already surpassed the figure of 1 billion<\/strong><\/a> of users<\/strong><\/a>which has led marketing agencies to consider it as a tool to promote and develop campaigns<\/strong>.<\/p>\n\n\n\n
As in other social networks, TikTok<\/strong> has also incorporated a monetisation system<\/strong> to help brands increase the visibility of their products or services. traffic to your website<\/strong>.<\/p>\n\n\n\n
To understand the great interest in this application, it is necessary to know the figures it manages. Currently, TikTok is available in more than 35 languages and in more than 150 countries.<\/strong><\/a>. <\/strong>In addition to this, it has become the social network where people spend the most time, with a average of 23.6 hours per month<\/strong><\/a>.<\/strong><\/p>\n\n\n\n
In addition, TikTok<\/strong> has benefited from the Widespread dissatisfaction with Instagram's algorithm<\/strong><\/a>especially among influencers and small businesses. Little by little, these figures have been migrating to TikTok<\/strong>where the algorithm seems more consistent with what is expected of it.<\/p>\n\n\n\n
The content customisation options<\/strong><\/a> that the social network allows, make it easier for users, brands and influencers to get views.<\/p>\n\n\n\n
In other words, on TikTok you don't have to have many followers to go viral. It's the other way around, any content creator can make a video go viral<\/strong> that is original and \"engaging\". <\/p>\n\n\n\n
In addition, there are techniques that can improve positioning<\/strong> in this social network.<\/p>\n\n\n\n
You are interested in: What are the earliest times to post on Tik Tok?<\/a><\/p>\n\n\n\n
How to do SEO on TikTok: positioning strategies<\/h2>\n\n\n\n
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\"seo<\/figure>\n<\/figure>\n\n\n\n
Some companies or brands use the paid campaigns to promote some of your publications<\/strong>. So far so good. However, many of them, due to a lack of knowledge, leave aside the SEO positioning<\/strong>. <\/p>\n\n\n\n
If you're reading this and you're still not quite sure what we mean by SEO positioning<\/strong> o Social SEO<\/strong><\/a>for it is nothing more than disseminate well-positioned content on a website via social networks<\/strong>. <\/p>\n\n\n\n
And what is this for? Well, to to achieve a wider reach, engagement<\/em> and brand image<\/strong>. <\/p>\n\n\n\n\n\n
Of all the social networks, the TikTok algorithms<\/strong><\/a> are the best to be able to carry out a strategy of SEO positioning<\/strong>. This is probably why it has become the favourite app of agencies.<\/p>\n\n\n\n
The curious thing is that, despite all these advantages, very few companies use this network. Although this may sound negative, the truth is that for our company it means less competition<\/strong> and easier to position<\/strong> from the outset.<\/p>\n\n\n\n
We, as marketing experts, want to give you a hand to learn how to take advantage of this new marketing opportunity. social network<\/strong> and achieve better results. That's why we bring you some of the best SEO strategies<\/strong> to implement them from now on in your profile.<\/p>\n\n\n\n
1. Optimise the SEO fields of your TikTok profile<\/h3>\n\n\n\n
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\"tiktok<\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n
TikTok<\/strong> has three SEO fields<\/strong>The name, username and biography are 30, 24 and 80 characters respectively.<\/p>\n\n\n\n
To get a head start, we already in the name you can use a keyword<\/strong> that reflects your business or value proposition, and the same goes for the username. <\/p>\n\n\n\n
Some people prefer to use a name in this field, but if you have the opportunity to put only the name followed by a keyword, you will have gained points, especially if it contains the keyword and is easy to remember. This is important, DO NOT USE YOUR SURNAME<\/strong>as it will not contribute anything to SEO.<\/p>\n\n\n\n
In the biography you have a few more characters to elaborate, but if in your name you have used an keyword<\/strong>I recommend that you repeat it in the biography to let the TikTok algorithm<\/strong> what your content is about. <\/p>\n\n\n\n
It is essential to try to fill in the fields with as much information as possible and try to use as many characters as possible<\/strong>.<\/p>\n\n\n\n
2. Optimise the title of your posts for Google<\/h3>\n\n\n\n
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\"optimise<\/figure>\n<\/figure>\n\n\n\n
When we optimise content for social media<\/strong>Sometimes we think that it is only about positioning within the application, but this is not correct.<\/p>\n\n\n\n
Bearing in mind that now Google indexes TikTok videos<\/strong>we cannot forget optimise for Google<\/strong>and even more so if we want to create viralisation in our content.<\/p>\n\n\n\n
One of the tools that you can use for this point is SEMrush<\/strong><\/a>. From the section \"Overview of keywords<\/strong>\"You can find the perfect words to incorporate into your publication, both in the title and in the copies<\/em>.<\/p>\n\n\n\n
3. Create Hashtags from keywords<\/h3>\n\n\n\n
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\"tiktok<\/figure>\n<\/figure>\n\n\n\n
If you have ever used TikTok<\/strong>If you've seen that everyone, or at least a large part of the world uses hashtags<\/strong>. <\/p>\n\n\n\n
Although many users use popular hashtags<\/strong> or experiment with new hashtags<\/strong>We have to think like SEO. <\/p>\n\n\n\n
Our aim is that, when introducing the words of the hashtags,<\/strong> appear in both the Google search<\/strong> as in that of the TikTok search engine<\/strong>There are a few tricks to this.<\/p>\n\n\n\n
The key is to choose a long tail<\/strong> (more than 4 words) and convert it into a hashtag<\/strong>. To do this, we can use tools that show us some of the most popular hashtags<\/strong> and choose one with less than 100k volume to start with.<\/p>\n\n\n\n
Once the account and the number of followers is growing, we can start testing hashtags with volumes higher than 100k.<\/p>\n\n\n\n