{"id":10914,"date":"2022-11-07T10:40:26","date_gmt":"2022-11-07T09:40:26","guid":{"rendered":"https:\/\/ddigitals.net\/?p=10914"},"modified":"2024-09-13T18:48:02","modified_gmt":"2024-09-13T16:48:02","slug":"seo-on-twitter-pays-off","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-on-twitter-pays-off\/","title":{"rendered":"SEO on Twitter: is it worth it?"},"content":{"rendered":"

When we talk about making SEO on Twitter<\/strong>The first thing we need to understand is what we are talking about. We can understand two different things by SEO on Twitter<\/strong>:<\/p>\n\n\n\n

1. Position ourselves to appear in Twitter's internal search engine, whether it is our profile or our tweets.<\/p>\n\n\n\n

2. Position ourselves so that our Twitter profile or content appears on Google.<\/p>\n\n\n\n

It must be borne in mind that unless we have a private account<\/strong> or publish content in the Green Circle<\/strong><\/a>anything we put on Twitter can be indexed.<\/p>\n\n\n\n

In other words, our tweets and profile may appear in Google search. Therefore, we must also take this into account when we are working on our personal best<\/strong><\/a>.<\/p>\n\n\n\n

Let's see how to make SEO on Twitter <\/strong>taking into account both options, although we are going to focus mainly on the internal search engine. The chances of positioning a tweet in Google are null if there is quality web content, so it does not make much sense to devote our efforts to it.<\/p>\n\n\n\n

SEO on Twitter: Google<\/h2>\n\n\n\n
\"Twitter
If you Google my full name, the first result is my Twitter account and the three tweets with the most interactions in the last few days (one tweet in mobile version).<\/figcaption><\/figure>\n\n\n\n

As I have just said, making SEO on Twitter<\/strong> for appear on Google<\/strong> doesn't make much sense. If a content goes viral or is shared in news and the like, it will be easier to get visibility in the search engine, but a standard tweet will hardly ever appear in the search engine. search for a user<\/strong>.<\/p>\n\n\n\n

When can it appear? It is possible to find it when we use hashtags<\/strong>We'll talk more about this later, but the most common thing is that profiles appear, whether they are personal or corporate accounts.<\/p>\n\n\n\n

For this, of course, it needs some work on the user name,<\/strong> our name and the small profile biography<\/strong>. For a business or professional account, it is important that the name is as it is and, if possible, that the username is also as similar as possible.<\/p>\n\n\n\n

This is not always possible because Twitter<\/strong> does not allow repetitions of user name<\/strong>and therefore it is necessary to look for an alternative option<\/strong>. In this case, it is always advisable to separate our corporate name\/denomination with a sign such as a hyphen or a dot.<\/p>\n\n\n\n

\"Fnac
Example: Fnac separates its official Twitter accounts by type.<\/figcaption><\/figure>\n\n\n\n

If you are a multinational or a large company, you can also separate the different accounts you have with a sign. For example, an account in Spanish or an account specialised in customer service.<\/p>\n\n\n\n

The reason is that if we do not separate it, for example if it were @didgitalsnet instead of @ddigitals.net, the network algorithm will understand the title as a whole and will not show us when they search for \"Ddigitals\". Even if this applies to the internal search engine<\/strong>has a lower incidence in Google<\/strong>where it is easier to appear if we have the networks linked to our website.<\/p>\n\n\n\n\n\n

SEO on Twitter: internal<\/h2>\n\n\n\n
\"Twitter<\/figure>\n\n\n\n

We got ahead of ourselves with the user name, but let's see how to do SEO within Twitter.<\/strong> That is, how to have more visibility organically <\/strong>in our profile and in our tweets.<\/p>\n\n\n\n

The first thing we need to understand is the timeline and the search engine. Later, we will talk about the trends<\/strong> and the hashtags<\/strong>.<\/p>\n\n\n\n

The Twitter timeline<\/h3>\n\n\n\n
\"Twitter
Example of a desktop Home Screen Timeline<\/figcaption><\/figure>\n\n\n\n

The timeline<\/strong>, o time line<\/em> (TL), is the place where the magic of Twitter<\/strong> takes place. Here Twitter uses its algorithm to show us the most relevant tweets from the people we follow.<\/p>\n\n\n\n

In addition, we will show tweets related to topics we have previously paid attention to. <\/strong>(understood as having paid attention with having interacted), or cwith which our followers have interacted<\/strong>.<\/p>\n\n\n\n

On the other hand, it will also show us viral tweets<\/strong><\/a>even if we have not interacted with similar topics and none of our followers or followers have done the same with them.<\/p>\n\n\n\n

Thus, we can understand one of the first keys to appear in an organic way: the interaction<\/strong>. We need our followers to interact with us so that our tweets appear to other users.<\/p>\n\n\n\n

\"Tweeting
At the bottom of the tweet writing screen you can select the different types of tweets and multimedia content.<\/figcaption><\/figure>\n\n\n\n

The best way to achieve this (organically) is by interacting ourselves. A social network is a place to share, so share, comment, retweet, take surveys, etc.<\/p>\n\n\n\n

\"Twitter
Most recent Tweets view shows you chronological order<\/figcaption><\/figure>\n\n\n\n

Although this timeline that works by algorithm<\/strong> is the most common, there is another option. The user can sort your TL in chronological order<\/strong>. In this case, the algorithm will no longer work, but we will see the tweets of our followers in order.<\/p>\n\n\n\n

Although this is how it began Twitter<\/strong>is currently a very little used residual option.<\/p>\n\n\n\n

Thus, the first \"trick\" to do SEO on Twitter<\/strong> is to interact so that they interact with us. Beyond, of course, the fact that our content is interesting. We are going to take that for granted.<\/p>\n\n\n\n

The Twitter search engine<\/h3>\n\n\n\n
\"Twitter<\/figure>\n\n\n\n

The next thing we need to know is the Twitter search bar<\/strong>. Here we can search for different types of content, which is, therefore, what we can position. We can access it on the home screen or on the Explore screen.<\/p>\n\n\n\n

By default, the first thing that comes up are the featured contents<\/strong>. Here, we see those tweets (profiles may also appear) that the algorithm considers most relevant to our search. To do this, it takes into account the tweet interaction data <\/strong>and our track record.<\/p>\n\n\n\n

The next tab takes us to \"Most recent\". In this case it is similar to the time line<\/em> chronological<\/strong>only at a global level. That is, we will see the mentions of that particular term starting with the most recent across the entire application (from public accounts and open tweets, not locked accounts or Circles tweets).<\/p>\n\n\n\n

The third tab is also widely used: Persons<\/strong>. In this case, it shows us profiles whose user contains the search term we have entered.<\/p>\n\n\n\n

Finally, there are two more tabs: Photos<\/strong> and Videos<\/strong>. In that case, we will see the multimedia content. To appear in these tabs it is very important to enter the ALT field in our videos and photos. The same as if we were uploading the photo to a web page or a blog.<\/p>\n\n\n\n