{"id":11334,"date":"2023-01-25T12:09:35","date_gmt":"2023-01-25T11:09:35","guid":{"rendered":"https:\/\/ddigitals.net\/?p=11334"},"modified":"2024-09-13T18:44:54","modified_gmt":"2024-09-13T16:44:54","slug":"chatgpt-seo","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/chatgpt-seo\/","title":{"rendered":"ChatGPT: Will SEO disappear with artificial intelligence?"},"content":{"rendered":"

On December 5, 2022, Twitter dawned with this devastating thread<\/a> in which it was declared, in a glowing fashion, that the Artificial Intelligence (AI)<\/strong>by the hand of ChatGPT<\/strong>Its, so far, most powerful tool, was going to change the way we do SEO and Digital Marketing forever.<\/strong>. In fact, we are clearly facing one of the most important marketing trends for this year<\/a>.<\/p>\n\n\n\n

\"tuiter
\"Artificial intelligence is going to permanently change the way digital marketing works. If you don't pay attention, you're going to be out of a job very soon. I've been playing with ChatGPT and it's going to change marketing forever\".<\/figcaption><\/figure>\n\n\n\n

Less than two months have passed and the issue, far from stagnating, is on the lips of almost everyone in the SEO and Digital Marketing community.<\/strong>.<\/p>\n\n\n\n

But, in case you are still not familiar with this tool, here is an update on its main features<\/strong>.<\/p>\n\n\n\n

Created on a not-for-profit basis<\/h2>\n\n\n\n

OpenAI<\/strong>the US company behind the phenomenon, advertises itself as \"not-for-profit\" and currently<\/strong> is valued at more than 29 billion USD<\/strong>. <\/p>\n\n\n\n

\"openai<\/figure>\n\n\n\n

In November 2021 it launched to the public (as previously you had to be on a waiting list to be able to access its suite<\/em>) its application \"playground<\/em>\"a kind of blank canvas that gave you an answer to the calls of the prompts<\/em> or instructions provided by you.<\/p>\n\n\n\n

Playground<\/strong> was actually an outline of ChatGPT<\/strong>launched in November 2022, with a much simpler and more intuitive interface.<\/p>\n\n\n\n

How does ChatGPT work?<\/h2>\n\n\n\n

As any chat works, that's why this tool is being so well received. Its ease of use means that you will quickly get to grips with it.<\/p>\n\n\n\n

\"how<\/figure>\n\n\n\n

More than one million users are currently training to ChatGPT<\/strong>. With your questions, feedback and corrections are made on the basis of all the information gathered. <\/p>\n\n\n\n

In addition, users assess whether the answer meets their needs, and in this way the AI learns and becomes more accurate.<\/p>\n\n\n\n

What does Google think about ChatGPT?<\/h2>\n\n\n\n

At first glance, looking at the development capacity of this tool, the first thing that comes to mind is that having an application at hand which in a matter of seconds he is able to answer any question<\/strong>could end up with Google<\/strong>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

But that moment, if it comes, seems a long way off.<\/p>\n\n\n\n

ChatGPT<\/strong> currently faces obstacles that make it neither so perfect nor so threatening.<\/strong> as first thought.<\/p>\n\n\n\n

It's not so perfect because, for a start, is updated until December 2021<\/strong>. ChatGPT<\/strong> does not know that Spain came third in the 2022 Eurovision Song Contest.<\/p>\n\n\n\n

\"chatgpt<\/figure>\n\n\n\n

There are many errors of syntax and concordance when asked to write texts. It requires cross-checking the data it provides.<\/strong> and the texts it generates are reviewed, and that correction work is going to have to be done by a human.<\/strong>.<\/p>\n\n\n\n

Various companies that started writing AI texts<\/a>The EU's leaders are backtracking, as they see that the results are not what they had hoped for.<\/p>\n\n\n\n

Would you trust a tool that gives you a single result and gives it to you as credible?<\/h3>\n\n\n\n

Unlike Google, ChatGPT's eagerness to save time can be a threat<\/strong>especially when it comes to issues on which there is no clear objective outcome.<\/p>\n\n\n\n

\"artificial<\/figure>\n\n\n\n

For this reason, AI would no longer be \"democratising\" decision-making capacity<\/strong> for the result that best suits the user's needs.<\/p>\n\n\n\n

And despite the fact that, after the first outburst, the opinion on the ChatGPT <\/strong>has been easing, Google<\/strong> is still taking it seriously and has already started to move its machinery.<\/p>\n\n\n\n

The first offensive against ChatGPT <\/strong>has given it by announcing that to launch 20 AI products and search engine chat<\/strong><\/a> over the coming months.<\/p>\n\n\n\n

In fact, they have just announced \"Sparrow<\/a>still in beta, which as a differential feature compared to ChatGPT may cite sources<\/strong>.<\/p>\n\n\n\n

As he says Ju\u00e1n Gonz\u00e1lez Villa<\/a> in this thread, among the priorities of Google <\/strong>highlight \"Getting it not to \"invent\" data, the security of users and the fight against disinformation\".<\/em>.<\/p>\n\n\n\n

They would be, in this way, attacking one of ChatGPT's main shortcomings<\/strong> at the moment.<\/p>\n\n\n\n

Bing does not want to be left behind<\/h2>\n\n\n\n
\"Man<\/figure>\n\n\n\n

Bing<\/strong>In this case, and without any precedent being set, it has taken the lead and in March will add ChatGPT<\/strong><\/a> to your browser. <\/p>\n\n\n\n

The Microsoft search platform<\/strong> accounts for approximately 3% of global searches.<\/p>\n\n\n\n

Even if it were to achieve a considerable increase in followers, it would still fall far short of the giant Google<\/strong>which accounts for almost 92% of the total market share.<\/p>\n\n\n\n

Microsoft<\/strong> already carried out a billion dollar investment in 2019<\/strong>and rumours suggest that will invest an additional ten billion<\/strong><\/a>. It is clear that he is pulling out all the stops.<\/p>\n\n\n\n

The problem is that ChatGPT<\/strong> has brutal maintenance costs, so the question remains, will Microsoft be able to cover these expenses with the <\/strong>sorpasso<\/em><\/strong> of users to your search engine?<\/strong><\/p>\n\n\n\n

It should be noted that Google<\/strong>is an AI in itself. <\/p>\n\n\n\n

Its refined algorithm is fed by all the content that circulates on the internet and today we are a long way from finding a tool that will overshadow it.<\/strong>.<\/p>\n\n\n\n

Its millions of daily searches are an example of this, so, considering the inertia it has Google<\/strong>in addition to the forthcoming optimisations, it seems that Bing<\/strong> will continue to take a back seat in this struggle.<\/p>\n\n\n\n