{"id":12198,"date":"2023-03-09T09:49:46","date_gmt":"2023-03-09T08:49:46","guid":{"rendered":"https:\/\/ddigitals.net\/?p=12198"},"modified":"2024-09-13T18:43:34","modified_gmt":"2024-09-13T16:43:34","slug":"eeat-seo","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/eeat-seo\/","title":{"rendered":"What is EEAT and its impact on SEO"},"content":{"rendered":"

If there is one overriding guideline at Google, it is that we should make the better content for the user<\/strong>. And the addition of a new acronym to the EAT, now already, EEAT<\/strong>adds a new nuance to take into account for the SEO of your website<\/strong>.\u00a0<\/p>\n\n\n\n

At 2014<\/strong> was made the first mention of the EAT<\/strong>Expertise, Authoritativeness, Trustworthiness, which stands for Expertise, Authoritativeness, Trustworthiness in the Google Quality Guidelines<\/strong>. And to end of 2022<\/strong> the have updated<\/strong><\/a>including a new E, for the experience<\/strong>.<\/p>\n\n\n\n

But... where does the EEAT come from?<\/h2>\n\n\n\n

Although we were talking about 2014, it wasn't really until 2018 that we started talking about EAT in the SEO world.<\/strong>. Google explains: \"After identifying relevant content, our systems attempt to prioritise the content that is most useful. To do this, they identify a set of factors that can help determine which content demonstrates expertise, authoritativeness and trustworthiness.<\/em>.\"<\/p>\n\n\n\n

With this new update, Google<\/strong> makes its message even clearer. Useful content<\/strong>, made for people<\/strong>and that resolve the search intent<\/strong>.<\/p>\n\n\n\n

And although is not a positioning factor<\/strong>it is clear to us that Google is going to give it more importance<\/strong> to content that is related to EEAT<\/strong>. Especially in issues that have to do with money, or life<\/strong>the acronym YMYL<\/strong><\/a>.<\/p>\n\n\n\n

\"eeat<\/figure>\n\n\n\n

Because not only does the algorithm evaluate the content.<\/strong> So do the <\/strong>quality assessors<\/strong><\/a>The new system, following very strict standards for doing so. And one of these is going to be the EEAT<\/strong>.<\/p>\n\n\n\n

So This needs to be taken into account in the generation of content.<\/strong> If it is accurate, reliable and relevant, there will be no worries. The algorithm, the evaluators, and most importantly, the target audience will like it.<\/p>\n\n\n\n

The E for \"Experience<\/h2>\n\n\n\n

The first \"E\" in the EEAT <\/strong>speaks of the experience of the person writing the content<\/strong>. Consider whether the author has the necessary expertise to speak on the topic in question.<\/p>\n\n\n\n

\"eeat<\/figure>\n\n\n\n

It seems like a no-brainer, but the truth is that so far, Google<\/strong> could consider as valid, for example, a review written by an author who had not tried the product as a review by someone who had actually tried it.<\/p>\n\n\n\n

With the addition of this letter we all win. Because what would you rather read a review written by an author who has tried the product, or by someone who hasn't? The answer is clear.<\/p>\n\n\n\n

The same is true when we talk about health<\/strong>. Here the EEAT<\/strong> plays a important role<\/strong>. Google is very strict in its content policies in this regard.<\/p>\n\n\n\n

The expertise of the person writing content related to this topic has to be vital. It will have to meet the search need of the user who is looking for an answer from a professional. And he\/she will have to offer full security to that person, giving him\/her truthful content.<\/p>\n\n\n\n