{"id":12231,"date":"2023-03-13T19:31:10","date_gmt":"2023-03-13T18:31:10","guid":{"rendered":"https:\/\/ddigitals.net\/?p=12231"},"modified":"2024-09-13T18:43:14","modified_gmt":"2024-09-13T16:43:14","slug":"tiktok-keyword-insights","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/tiktok-keyword-insights\/","title":{"rendered":"TikTok keyword insights: everything you need to know"},"content":{"rendered":"<p>Yes! TikTok has finally released its own <strong>tool for <em>keywords<\/em><\/strong> with the aim of better positioning the <strong>advertisers' content<\/strong> in the app and find <em>insights<\/em> and trends. <\/p>\n\n\n\n<p>This tool is a clear enhancement to its Creative Center that will help advertisers and advertisers alike to <strong>content creators to improve their relationship with their audiences<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Keyword insights TikTok: everything you need to know\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/oevCiQtDYqo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>But what exactly is <a href=\"https:\/\/ads.tiktok.com\/business\/creativecenter\/keyword-insights\/pc\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Keyword Insights TikTok <\/a>How can you take advantage of it? How can you analyse Keywords in TikTok? How do you use Keywords Insights TikTok?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"que-son-las-keywords-y-como-ayudan-al-posicionamiento-en-tiktok\">What are keywords and how do they help positioning in TikTok?<\/h2>\n\n\n\n<p>As you may have noticed<strong> <\/strong>account,<strong> this tool refers to paid content<\/strong>not to organic content. <\/p>\n\n\n\n<p>The keywords in TikTok are just that, words that help to position and<strong> classify these contents within TikTok. <\/strong><\/p>\n\n\n\n<p>If you want to know <strong>how to position yourself organically in <\/strong>TikTok, I recommend you read this content: <a href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-in-tiktok\/\">How to do SEO on TikTok <\/a>so you can learn how to organically position your content. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"que-se-puede-hacer-con-keyword-insights-de-tiktok\">What can you do with TikTok Keyword insights?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/03\/Captura-de-pantalla-2023-03-13-a-las-19.08.31-1024x561.png\" alt=\"TikTok keyword insights overview screenshot\" class=\"wp-image-12234\"\/><\/figure>\n\n\n\n<p>There is<strong> three key points<\/strong> within this tool:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>The Ranking:<\/strong> tells you what is most popular within the country and industry you are in.<\/li>\n\n\n\n<li><strong>Popularity:<\/strong> is the number of ads that are using this keyword in their campaigns.<\/li>\n\n\n\n<li><strong>Percentage of change:<\/strong> the rate of change in popularity that exists over a given period of time (we can use 7 days, 30 days, or 120 days).<\/li>\n\n\n\n<li><strong>CTR<\/strong>calculated percentage of users who see an ad and click on it. <\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"segmentacion-en-tiktok-kewwords-insight\">Segmentation in TikTok kewwords insight<\/h2>\n\n\n\n<p>One thing that I found very interesting about the tool is the <strong>granularity<\/strong> with which you can segment and its ease of use.<\/p>\n\n\n\n<p>Currently, <strong>you can segment by country, by industry, by target and by keyword type.<\/strong> And the best part: these categories have subcategories, so the detail is more than interesting. <\/p>\n\n\n\n<p>What does this mean?<\/p>\n\n\n\n<p>A <strong>real-time market research <\/strong>quite comprehensive of TikTok's advertisers. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"industria\">Industry<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/03\/Captura-de-pantalla-2023-03-13-a-las-19.13.00-1024x471.png\" alt=\"screenshot of industry segmentation in TikTok\" class=\"wp-image-12235\"\/><\/figure>\n\n\n\n<p>Here you can find an example of what I have been talking about.<\/p>\n\n\n\n<p>Within entertainment, you can scroll down to the detail of other<strong> niche subcategories<\/strong> and obtain results to make decisions on where to invest. <\/p>\n\n\n\n<p>Very interesting, especially when it comes to lowering the strategy in TikTok.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"segmentando-tiktok-por-objetivos\">Targeting TikTok<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/03\/Captura-de-pantalla-2023-03-13-a-las-19.16.02-1024x463.png\" alt=\"Objectives in TikTok Keywords Insights\" class=\"wp-image-12236\"\/><\/figure>\n\n\n\n<p>More wood.<\/p>\n\n\n\n<p>Imagine <strong>research your competition <\/strong>based on your own business objective. Or analyse the CTRs of different targets in combination with a sector. <\/p>\n\n\n\n<p>More analytical skills, better decisions. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tipos-de-keywords-en-tiktok\">Types of Keywords in TikTok<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/03\/Captura-de-pantalla-2023-03-13-a-las-19.17.50-1024x330.png\" alt=\"TikTok SEO insights overview by keyword typology\" class=\"wp-image-12237\"\/><\/figure>\n\n\n\n<p>This one amazed me. <\/p>\n\n\n\n<p>TikTok allows you to segment by <strong>types of keywords. <\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Selling points.<\/li>\n\n\n\n<li>Pain points.<\/li>\n\n\n\n<li>Products.<\/li>\n\n\n\n<li>Target audience.<\/li>\n\n\n\n<li>Call to action.<\/li>\n\n\n\n<li>Other.<\/li>\n<\/ol>\n\n\n\n<p>For example, here you can find some examples of keywords with <strong>call to action<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/03\/Captura-de-pantalla-2023-03-13-a-las-19.21.26-1024x478.png\" alt=\"screenshot with examples of TikTok&#039;s call to action ads\" class=\"wp-image-12238\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>In short, don't lose sight of the <strong>new TikTok tool<\/strong> to integrate it into your marketing strategies, because it's going to be a talking point. <\/p>","protected":false},"excerpt":{"rendered":"<p>Yes, TikTok has finally released its own keyword tool with the aim of better positioning advertisers' content in the app and finding insights and trends. This tool is a clear improvement of its Creative Center that will help advertisers and content creators to improve the relationship between advertisers and content creators.<\/p>","protected":false},"author":3,"featured_media":20121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-12231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok keyword insights: todo lo que necesitas saber - DDigitals<\/title>\n<meta name=\"description\" content=\"Te explicamos a nueva herramienta de TikTok para analizar keywords, c\u00f3mo usarla y qu\u00e9 puedes analizar y segmentar con ella, qu\u00e9 tipos de keywords existen\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/tiktok-keyword-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok keyword insights: todo lo que necesitas saber - 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