{"id":12314,"date":"2023-04-24T02:55:00","date_gmt":"2023-04-24T00:55:00","guid":{"rendered":"https:\/\/ddigitals.net\/?p=12314"},"modified":"2024-09-13T17:44:15","modified_gmt":"2024-09-13T15:44:15","slug":"local-seo-guide","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/local-seo-guide\/","title":{"rendered":"Local SEO guide: basic factors to position your small business"},"content":{"rendered":"

The Local SEO<\/strong> is often forgotten when it comes to search engine optimisation. In this local SEO guide<\/strong>We want to tell you what basic points you have to take into account when positioning your local business.<\/p>\n\n\n\n

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Word of mouth can be a great ally in attracting customers to your local business, we don't doubt it. But reality crushes us with its data:<\/p>\n\n\n\n

More from the 90% of the business fabric<\/strong> in Spain is composed of small and medium-sized enterprises<\/strong>. <\/p>\n\n\n\n

The Where to buy+near me\" mobile searches grow every year<\/strong>. In 2019 they grew by up to 200%<\/p>\n\n\n\n

The 46% of searches on Google are local<\/strong>What does this mean? People are looking for a nearby business where they can solve a need.<\/p>\n\n\n\n

The 72% from users<\/strong> who carry out a local search<\/strong> on your mobile phone visit a shop<\/strong> within a radius of 5 km.<\/p>\n\n\n\n

The 28% of local searches<\/strong> on mobiles end in a purchase<\/strong> in shop on the same day. <\/p>\n\n\n\n

If, in view of these data, you want to start to develop a local SEO strategy<\/strong>In this section, we will go through point by point what needs to be done to carry it out.<\/p>\n\n\n\n

What is local SEO?<\/h2>\n\n\n\n

Let's start with the most basic aspect of it local SEO guide<\/strong>. <\/p>\n\n\n\n

The Local SEO<\/strong> optimise your online presence to get more visitors to your business from local searches.<\/p>\n\n\n\n

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Because this has not always been the case. Before the \"division of power\" between global and local SEO, your website could be positioned<\/strong> irrespective of their location<\/strong> when doing a local search.<\/p>\n\n\n\n

Google<\/strong> has optimised its algorithm to geolocate you and thus deliver results that match your search intent. And the proximity is the main factor<\/strong> that Google takes into account to give you a result.<\/p>\n\n\n\n

Importance of local SEO<\/h2>\n\n\n\n

Is it important to Local SEO as part of a business strategy<\/strong>? As we have seen in the introduction, the figures speak for themselves. These are high converting searches. <\/p>\n\n\n\n

We can therefore state, without any doubt, that a business without a local SEO strategy has its days numbered.<\/strong>.<\/p>\n\n\n\n

So let's start with the first step in this local SEO guide<\/strong>: Optimise the Google Business Profile<\/strong><\/a>. If you want to boost your ranking in local searches, you have to start here.<\/p>\n\n\n\n

Create a Business Profile (Google Business Profile)<\/h2>\n\n\n\n

Google is still the most widely used search engine today and we cannot lose sight of it when we do Local SEO<\/strong>.<\/p>\n\n\n\n

When a user uses Google to do a local search, the first thing they will see is a snippet, or piece of data dedicated to local businesses, the Local Pack<\/strong>.<\/p>\n\n\n\n

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If we search directly in Google Maps<\/strong>This is the kind of result we will get.<\/p>\n\n\n\n

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The data that Google shows us<\/strong>both from the Local Pack<\/strong> as in Google Maps<\/strong>are those it extracts from the Google Business Profile<\/strong> (GBP<\/strong>).<\/p>\n\n\n\n

That is why it is so important to be on this platform. Without a GBP token,<\/strong> as of today, in 2023, we will not rank in local searches<\/strong>.<\/p>\n\n\n\n

Category and name of business<\/h3>\n\n\n\n

The name on card<\/strong> and the business category<\/strong> are, at present, the most important positioning factors for the Local SEO<\/strong>.<\/p>\n\n\n\n

We will have to be especially careful with the name of the business. It may seem interesting to include keywords related to the business in the name of the file, after all it is the first thing the user sees. This is a big mistake.<\/p>\n\n\n\n

Google has very strict policies<\/strong><\/a> and penalises, or even suspends, listings with keywords in the name. The same applies to the category. Under no circumstances will we put the category of our business in the name of the card.<\/strong>.<\/p>\n\n\n\n

For this reason, it is advisable to put the BRAND NAME<\/strong>. Simple is what works for Google<\/strong>and which will prevent future unpleasantness.<\/p>\n\n\n\n

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With regard to the business category<\/strong>Google allows you to choose from a very wide variety of them (in fact, it updates them according to the needs of the market). Try to choose the category that is closest to the reality of your business.<\/strong>Remember that it is a key positioning factor!<\/p>\n\n\n\n

Apart from the main category, you will be able to complete your Company Profile <\/strong>with up to nine secondary categories.<\/p>\n\n\n\n

Categories tell Google what our business does, they are almost as important as the name and serve to \"rank\", that is, to position us better in our sector.<\/p>\n\n\n\n