{"id":12364,"date":"2023-05-04T01:51:00","date_gmt":"2023-05-03T23:51:00","guid":{"rendered":"https:\/\/ddigitals.net\/?p=12364"},"modified":"2024-09-13T17:43:45","modified_gmt":"2024-09-13T15:43:45","slug":"seo-podcast","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-podcast\/","title":{"rendered":"How to do SEO for podcasts?"},"content":{"rendered":"

Make SEO for podcasts<\/strong> is the best way to reach new audiences on a sustained basis over time. Create a podcast<\/strong>writing the script, recording and editing the episodes, producing to get the best guests, etc., is a lot of work, but it's no use if we don't get listeners or if we stagnate.<\/p>\n\n\n\n

Fortunately, the SEO for podcasts<\/strong> is your ally once you have fulfilled all those basics. I mean, if your programme is bad, people are not going to listen to it, no matter how hard you work on it. SEO<\/strong>.<\/p>\n\n\n\n

However, if you do something worthwhile, gaining new subscribers<\/strong> it will only be a matter of time. As long as you do what needs to be done to find yourself. Or, if you don't want to do SEO<\/strong>you do paid<\/em>.<\/p>\n\n\n\n

I already told you about all the previous steps in my article on how to make a podcast for business<\/strong><\/a>. Now let's move on to the next level. The podcast<\/strong> it already exists and it is good, how do I position it?<\/p>\n\n\n\n

Although, to be honest, it is always better to take into account some of the following SEO aspects<\/strong> from the beginning, starting with the title of the show<\/strong>. But hey, we can always make a rebranding <\/em><\/strong>if what we have done so far does not work.<\/p>\n\n\n\n

Where to position a podcast?<\/h2>\n\n\n\n
\"Podcast<\/figure>\n\n\n\n

Everywhere. The first thing we have to bear in mind when we make SEO for podcasts, <\/strong>is that each platform has its own algorithm<\/strong>. The algorithm does not work in the same way for the Spotify<\/strong>the iVoox<\/strong>the Podimo<\/strong><\/a> or that of Apple Podcasts<\/strong><\/a>to name the most popular platforms.<\/p>\n\n\n\n

Even so, there are some general rules, which is what we are going to talk about today.<\/p>\n\n\n\n

Nowadays, the most common is to have as a base iVoox<\/strong><\/a> o Spotify for Podcasters<\/strong><\/a>where the main listener communities<\/strong>. From there, we can communicate with the rest of the platforms easily. Of course, the titles, descriptions and tags that we place in this first platform, is what will migrate to the others.<\/p>\n\n\n\n

That is to say, we cannot adapt the content to each platform<\/strong>. Unless we pay each platform separately (which doesn't make much sense in most cases).<\/p>\n\n\n\n

In addition to the SEO on podcast platforms<\/strong>We should also not forget the SEO on Google<\/strong> or other search engines. People also search for podcasts on Google<\/strong>We therefore also have to think in terms of Traditional SEO<\/strong>.<\/p>\n\n\n\n

The work of organic positioning for podcasts<\/strong> does not end here, but also reaches out to the social media<\/strong>. The SEO on TikTok<\/strong><\/a>where most successful podcasts post short clips of their key moments from each programme is crucial. Not for nothing, TikTok is the leading search engine for young people.<\/strong><\/a>.<\/strong><\/p>\n\n\n\n

To help us, it recently appeared TikTok Keywords Insighs<\/strong><\/a>a tool that will help you to select the main keywords and to better understand its algorithm.<\/strong><\/p>\n\n\n\n

On the other hand, the SEO on YouTube<\/strong><\/a> is also essential. Many podcasts are also recorded on video<\/strong> and are seen in YouTube<\/strong> (Spotify also allows you to watch video podcasts). Work on this aspect, will multiply the number of subscribers<\/strong> we can achieve.<\/p>\n\n\n\n

How to do SEO in a podcast?<\/h2>\n\n\n\n
\"Tools<\/figure>\n\n\n\n

In this article on SEO for podcasts<\/strong> I will not go into the optimisations for Google<\/strong>, TikTok<\/strong> o YouTube<\/strong>because there is already other content on this blog about it, and I'm going to focus on the optimisation within the podcast platform<\/strong>.<\/p>\n\n\n\n

There are several key elements that we have to optimise, just like in any article or website. On the one hand, there are the titles<\/strong>both the podcast title<\/strong> as well as the episodes<\/strong>. Both types of title count.<\/p>\n\n\n\n

On the other hand, the description<\/strong>which would be halfway between an article's lead and its meta-description. Finally, the cataloguing in the system of categories and tags of each platform will also be crucial. There is a description of both the podcast and each episode<\/strong>.<\/p>\n\n\n\n

These would be the metadata<\/strong> which take into account the search engines<\/strong>.<\/p>\n\n\n\n

Of course, the content of the podcast itself<\/strong> will also be relevant. Platforms such as iVoox <\/strong>automatically generate the content below the episode, with a transcription <\/strong>not too fine, but which also helps its algorithm to find keywords<\/strong>.<\/p>\n\n\n\n

Finally, the virality of content<\/strong> and the user behaviour<\/strong> always helps. If users stay until the end, it will be much easier for the platform to put us in a more relevant place.<\/p>\n\n\n\n

Create an SEO title for the podcast<\/h3>\n\n\n\n
\"Desktop<\/figure>\n\n\n\n

The first difference we find with respect to a SEO content strategy<\/strong><\/a> traditional has to do with the title. Here, a descriptive title<\/strong> of the content. In fact, it is not even recommended.<\/p>\n\n\n\n

The podcast title<\/strong> (of the episodes is another matter) has to be unique and catchy. We are talking about branding<\/em><\/strong>but also to make things easy for search engines.<\/p>\n\n\n\n

So avoid generic titles with common words. If you are going to do a marketing podcast, never call it \"digital marketing\" or if you are going to do an investment podcast \"investment tips\".<\/p>\n\n\n\n

Also do not use unique spellings<\/strong> o special symbols<\/strong>. You may think it's a very good idea to call it an investment council, but no one will be able to find it afterwards.<\/p>\n\n\n\n

You need a title that is not too long<\/strong>people's minds, that it will stick in their heads, that it is catchy<\/em>but at the same time unique for not having to compete with other podcasts<\/strong> that are called the same.<\/p>\n\n\n\n

\"Investing and living\" could be an example of a good name. The general theme of the podcast, investment, appears in the title, but it also allows you to talk about other aspects such as personal growth or productivity. It doesn't pigeonhole, it rhymes and it is easy to remember, so it would be an option that works.<\/p>\n\n\n\n\n\n

Take care with the description of the programme<\/h3>\n\n\n\n
\"Hands<\/figure>\n\n\n\n

This aspect is completely irrelevant to users<\/strong>. Let's face it, nobody reads the description of a podcast<\/strong>. However, it is super relevant when we do SEO for podcasts<\/strong>.<\/p>\n\n\n\n

In this case, we have to be very brief, as there is an important limitation of characters. Basically, we have to include three elements<\/strong>:<\/p>\n\n\n\n

1. The abbreviation of the programme (if it exists, it is not mandatory).<\/p>\n\n\n\n

2. The name(s) of the presenter(s).<\/p>\n\n\n\n

3. The main topics to be covered in the programme.<\/p>\n\n\n\n

In point 3 it is essential to have the main keyword (main theme) and a relevant secondary keyword.<\/p>\n\n\n\n

If I were to present \"Invest and Live\" I could create such a description:<\/p>\n\n\n\n

Pablo Herrera, investment expert and writer of How to Invest Today, offers tips on stock market investing, productivity and personal growth with leading economists. Learn how to make your money work for you.<\/em><\/p>\n\n\n\n

Fortunately, this is only a fictitious example and I am not an investment expert, because I would find it a very boring programme. But the important thing is that it would show the search engines who I am<\/strong> (Pablo Herrera), what I have previously done<\/strong> (write How to invest today), what I'm going to talk about<\/strong> (stock market investment, productivity, personal growth and profitability), and with whom<\/strong> (economists) in a few characters.<\/p>\n\n\n\n

Beyond one's own podcast platform search engine<\/strong>most of the search engines<\/strong> (including Google) have a section podcast specific<\/strong>It will help us to reach out and gain new listeners.<\/p>\n\n\n\n

Normally, in the programme description<\/strong> there will also be a section for link to the podcast's social networks<\/strong>. Make the most of it.<\/p>\n\n\n\n

Writing episode titles<\/h3>\n\n\n\n
\"Keyboard<\/figure>\n\n\n\n

The episode titles<\/strong> are part of the dynamics of the podcast title<\/strong>but going into greater depth.<\/p>\n\n\n\n

Here we must be able to respond to the search intention<\/strong> by doing descriptive titles<\/strong> but at the same time interesting for the user. A bit like when we do any other SEO content<\/strong><\/a>but with a difference.<\/p>\n\n\n\n

First of all, we are dealing with an episode, so we need to add season<\/strong> and the episode number<\/strong>. For example, the first episode of the podcast will be 1\u00d701 and the 30th episode of the fifth season will be 5\u00d730.<\/p>\n\n\n\n

This gives you programme structure <\/strong>and allows the user to find their way around. You may have reached an advanced episode, but if you like what you hear, you may find it easier to start at the beginning and listen in order.<\/p>\n\n\n\n

Then comes the title itself. Following the example of \"Investing and living\", we could imagine: 3\u00d703 Where to invest in renewable energies?<\/p>\n\n\n\n

The name of the guest is then added. In this case, my SEO partner Bego Ontiveros<\/strong><\/a>has worked in the energy sector, so I will use it as an example. The title would look like:<\/p>\n\n\n\n

3\u00d703 - Where to invest in renewable energies with Bego Ontiveros | Investing and Living<\/strong><\/p>\n\n\n\n

It is clear and concise and allows you to find programmes by guests<\/strong>. There are many people who follow certain experts and this can be a good opportunity to widening the audience<\/strong>.<\/p>\n\n\n\n

If we had titled it \"the short, medium and long-term profitability of solar, wind, geothermal and tidal energy\", for example, we would have a title that would be too long and would have been too difficult to read. would not work as well with respect to search intent.<\/strong><\/p>\n\n\n\n