{"id":12914,"date":"2023-06-26T07:50:50","date_gmt":"2023-06-26T05:50:50","guid":{"rendered":"https:\/\/ddigitals.net\/?p=12914"},"modified":"2024-09-13T17:42:05","modified_gmt":"2024-09-13T15:42:05","slug":"types-of-seo","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/types-of-seo\/","title":{"rendered":"Types of SEO to improve your digital presence"},"content":{"rendered":"

Knowing the types of SEO<\/strong> is the first thing you have to do if you want to create a global positioning strategy<\/strong>. Only with a holistic approach can we position in Google<\/strong> our business and the keywords we are interested in.<\/p>\n\n\n\n

In this article, I want to explain the different types of SEO<\/strong> you can use. On the one hand, differentiating between Technical SEO<\/strong> u off page<\/em><\/strong> and SEO on page<\/em><\/strong> or content<\/strong>and, on the other hand, according to the type of content you are going to use.<\/p>\n\n\n\n

This will give you the key points to work on your website's SEO or ecommerce<\/em>.  <\/p>\n\n\n\n

Technical SEO or off page SEO<\/h2>\n\n\n\n
\"Woman<\/figure>\n\n\n\n

The first thing to be clear about is what does technical SEO mean<\/strong>. When we talk about Technical SEO <\/strong>We refer to all aspects that do not have to do with the text or the metadata of a page<\/a><\/strong>.<\/p>\n\n\n\n

These are all the elements that help positioning and that have nothing to do with the content on the page (more or less). That is why in English it is called Off page SEO<\/strong>because occurs outside the URL<\/strong> (more or less).<\/p>\n\n\n\n

I say more or less, because there are indeed things that are on the page, as we shall now see. For example, the link structure<\/strong> we have, the charging time<\/strong>the weight of images and videos<\/strong>etc., are things that are happening on the page, even if they are not \"written\".
For this reason, it seems to me more appropriate to use the concept of Technical SEO<\/strong>. In the end, it is more about the technology and not about the words we use.<\/p>\n\n\n\n

Linkage structure<\/h3>\n\n\n\n
\"Thread<\/figure>\n\n\n\n

The first point of Technical SEO<\/strong> to consider is the link structure<\/strong>. Here we have to consider two things: internal and external links on the one hand, and inbound and outbound links on the other hand.<\/p>\n\n\n\n

The internal links<\/strong> are links on a page that redirect to other pages within the same domain. On the other hand, the external links<\/strong> are links that redirect to other domains. Both types have an influence on SEO.<\/p>\n\n\n\n

Moreover, both internal and external links can be inbound or outbound. In fact, both internal and external links can be inbound or outbound, any link is both incoming and outgoing<\/strong>depending on the perspective from which we look at it.<\/p>\n\n\n\n

The links we have on a web page that go elsewhere (either inside the domain or outside) are outgoing links<\/strong>. However, the ones that are in other URLs and redirect to ours, are called incoming links<\/strong>. This is important, because through the linkjuice<\/a><\/em><\/strong> the site cedes part of its page authority<\/a> <\/strong>to the page you link to.<\/p>\n\n\n\n

The number of inbound and outbound links will affect the position that Google gives our page. The internal link structure will also have an effect, and can be used to create hierarchies and give more value to the pages that interest us.<\/p>\n\n\n\n

Core Web Vitals<\/h3>\n\n\n\n
\"core<\/figure>\n\n\n\n

The Core Web Vitals<\/a><\/strong> are one of the novelties for the positioning on Google<\/strong> that have emerged in this decade. These are basically a series of indicators, which we can easily measure by means of Google tools<\/strong> and which refer to aspects related to loading time.<\/p>\n\n\n\n

For example, the time it takes for the first element to load or for the page to be complete. Each of these indicators will greatly affect the positioning of our site, being one of the most important points in the present day of Technical SEO<\/strong>.<\/p>\n\n\n\n

Aspects such as the size and format of the photographs and the programming languages<\/strong> that we use, will have an important influence on this point.<\/p>\n\n\n\n\n\n

Web structure<\/h3>\n\n\n\n
\"Man<\/figure>\n\n\n\n

On the importance of the design<\/strong> and the structure of the page<\/strong> I have already spoken previously in my article on SEO web design<\/a><\/strong>. But it must be taken into account that beyond the design part, the structure of the website itself and its sitemap<\/a><\/strong> will be of crucial importance in the Domain SEO<\/strong>.<\/p>\n\n\n\n

This is especially important in ecommerce<\/strong> and large pages, where we have to carefully consider the structure we are going to follow and what we are going to index and what we are not going to index.<\/p>\n\n\n\n

With the product catalogues<\/strong>In addition to the fact that many times there are different duplicated options, categories, etc., it is very important to carry out a strategy of careful structure and focus on SEO <\/strong>if we want to position.<\/p>\n\n\n\n

Mobile usability<\/h3>\n\n\n\n
\"Girl<\/figure>\n\n\n\n

The usability<\/strong>The new mobile and PC platforms will also be very important in the future. Technical SEO<\/strong>. In this case, the relationship is not as direct as in the previous cases, but helps indirectly.<\/p>\n\n\n\n

Already Core Web Vitals<\/strong> take into account that the pages are well adapted to mobiles, because nowadays the greatest number of searches are carried out from our smartphones.<\/p>\n\n\n\n

In addition, the entire UX<\/strong> on both mobile and PC will have a direct impact on meters such as the dwell time<\/a> <\/strong>or the pogo sticking<\/strong>. If the user is comfortable browsing and finds what he\/she is looking for, Google will benefit us with a better position.<\/p>\n\n\n\n

After all, the only thing he is looking for Google<\/strong> is satisfy the user's search intent<\/strong> and to make the process as quick and pleasant as possible.<\/p>\n\n\n\n