{"id":13034,"date":"2023-08-21T01:07:00","date_gmt":"2023-08-20T23:07:00","guid":{"rendered":"https:\/\/ddigitals.net\/?p=13034"},"modified":"2024-09-13T17:41:24","modified_gmt":"2024-09-13T15:41:24","slug":"original-seo-content","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/original-seo-content\/","title":{"rendered":"How to create original content for SEO"},"content":{"rendered":"

Creating original content for SEO<\/strong>In the midst of the rise of artificial intelligence, it can be the key to positioning and differentiation. However, it can often seem complicated.<\/p>\n\n\n\n

How do I start? What can I say that hasn't already been said? The originality of content<\/strong> is becoming one of the great challenges of the third decade of the 21st century.<\/p>\n\n\n\n

More is being written than ever before and we have more access to these texts than ever before. Not to mention other formats such as audiovisual products, which have been completely democratised in the age of TikTok<\/strong>. Nowadays, especially in the younger generations, everyone is a video and audio editor.<\/p>\n\n\n\n

Is everyone a writer? It seems not. As at the time with the emergence of the sms<\/em>The way of writing continues to evolve. Even today, in order to positioning content on Google<\/strong>correct grammar is necessary. And yet the ability to reflect it has been reduced.<\/p>\n\n\n\n

It is curious because this process has been carried out at the same time that read more than ever<\/a>. Also books. Although it may not seem so. At least in Spain.<\/p>\n\n\n\n

However, when we go to internet<\/strong> (and also in bookshops), we see that the content is starting to become repetitive, unoriginal and uninteresting. It is enough to read one article on one subject to read them all.<\/p>\n\n\n\n

So, if we want to stand out with our SEO content<\/strong><\/a>We have no choice but to be original. The homogenisation of content<\/strong> is the end of the internet and the reason that TikTok overtakes Google as the primary source of information for young people<\/a>.<\/p>\n\n\n\n

What do we mean by original content?<\/h2>\n\n\n\n

The first step to create original content for SEO<\/strong> is to be able to define original content<\/strong>. Although by content we can also refer to the audiovisual content<\/strong>In this case we are going to focus on the text content<\/strong>.<\/p>\n\n\n\n

We understand by original content <\/strong>those texts that provide new information<\/strong> for the user. Texts that are substantially different<\/strong> to the rest of the options we can find on the net. Not only in form, but also in substance.<\/p>\n\n\n\n

Of course, there are nuances<\/strong> that we should point out. In some cases, it is not only impossible to provide substantially new information, but it will not be our aim either.<\/p>\n\n\n\n

This is where the Creative SEO<\/strong><\/a>which allows playing with content<\/strong> which is not entirely original, at least in its basis, but which is presented in a different way, with new information and a totally different approach to other options.<\/p>\n\n\n\n

The particularities of original content for SEO<\/h2>\n\n\n\n
\"WordPress<\/figure>\n\n\n\n

When it comes to work SEO content strategies<\/strong><\/a> the priority must be to original content<\/strong>But we face a major dilemma: How do we combine innovative issues with the intention to search<\/strong><\/a>?<\/p>\n\n\n\n

When we do the keyword research<\/strong><\/a> it's going to be very difficult, if not impossible, to find keywords<\/strong> for original contents<\/strong> that have searches and have not been used.<\/p>\n\n\n\n

At the beginning of the internet it might be easier, but it's 2023, already. There is very little left to write.<\/strong> At least in Spanish and English. Maybe if we write for a more minority language we have more possibilities, but unfortunately, in Spanish and English there is much more content written (and, on the positive side, also higher search volumes).<\/p>\n\n\n\n

As well as a SEO copywriter<\/strong> -or anyone else- decides to creating original content<\/strong> has to look for other ways to provide information<\/strong>.<\/p>\n\n\n\n

There are times, and then we will be very fortunate, when the available information is incomplete or unreliable. In those cases, we will be able to contribute.<\/p>\n\n\n\n

However, in many other cases, the only bullet left in the chamber is to pull what is different: our experience<\/strong>.<\/p>\n\n\n\n\n\n

The EEAT: key to original content<\/h2>\n\n\n\n
\"EEAT\"<\/figure>\n\n\n\n

In 2014, Google<\/strong> set out the keys to what he understood good content to be: the EAT <\/strong>(Expertise, Authoritativeness, Trustworthiness). In other words, Knowledge, Authority and Trustworthiness.<\/p>\n\n\n\n

If we wanted content that would rank, we had to create content that met these three criteria: it had to provide knowledge, come from an authoritative source and be reliable.<\/p>\n\n\n\n

For eight years, they were the keys to online content<\/strong>. However, at the end of 2022, we saw a new letter added. We are now talking about EEAT<\/a> <\/strong>and the knowledge<\/strong>, authority<\/strong> and reliability<\/strong> is added to the experience<\/strong>.<\/p>\n\n\n\n

If you think about it, in the end it is also a way of providing that knowledge and that reliability. If you talk to someone about the political situation in Niger, it may be a very prestigious academic who theorises from his or her university office, but you probably give even more credibility to the journalist who has just come from experiencing it firsthand.<\/p>\n\n\n\n

Of course, experience does not eliminate the other acronyms. This journalist must be reliable and write in an authoritative medium, but the fact that he or she tells his or her experience in the first person will add value to his or her story. At least for search engines.<\/p>\n\n\n\n

It is very easy to understand if we also think of a restaurant. Read the reviews<\/strong> at Google<\/strong> o TripAdvisor<\/strong> will provide us with valuable information that will not appear in the menu or description of the site on your website.<\/p>\n\n\n\n

How does this translate? Beyond the blog content<\/strong>The more personal the better, the more we find ourselves with a new boom<\/em> of the reviews<\/strong>The results are available on websites and ecommerces to see the real opinions of users. They now add value.<\/p>\n\n\n\n