{"id":13095,"date":"2023-09-12T09:49:10","date_gmt":"2023-09-12T07:49:10","guid":{"rendered":"https:\/\/ddigitals.net\/?p=13095"},"modified":"2024-09-13T17:37:33","modified_gmt":"2024-09-13T15:37:33","slug":"content-manager","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/content-manager\/","title":{"rendered":"Content manager: what is he\/she and what does he\/she do?"},"content":{"rendered":"

The content manager<\/strong> is one of the key professionals in today's world. In the digital world, companies, institutions and the media, amongst others, generate tens of thousands of contents<\/strong> on a daily basis.<\/p>\n\n\n\n

I'm not just talking about blog articles<\/strong> like this one, but also from videos, infographics, social media posts or podcasts for business<\/a>. Increasingly broad content in more formats, which must respond to a strategy and be coordinated jointly.<\/p>\n\n\n\n

The content manager<\/strong> is in charge of creating order in this chaos. Not only is it usually the content creator<\/strong>but also the professional who plans, manages, supervises, coordinates and optimises.<\/p>\n\n\n\n

Depending on the size of the organisation, the content manager<\/strong> may be responsible only for management and organisation and not for production. However, in small and medium-sized enterprises it is common for a single person to combine both roles.<\/p>\n\n\n\n

Moreover, due to the progress of artificial intelligences specialised in content production<\/strong>the content manager<\/strong> becomes the person who uses the prompts<\/em><\/a> and coordinates the production of these AI tools<\/strong>.<\/p>\n\n\n\n

As we move further into the digital age, content management is becoming more and more relevant. It is not just a matter of guaranteeing quality standards<\/strong>but also a consistency <\/strong>between the different formats in the organisation's production, irrespective of the type of content<\/strong> we are talking about.<\/p>\n\n\n\n\n\n

What is a content manager?<\/strong><\/h2>\n\n\n\n
\"Content<\/figure>\n\n\n\n

First of all, the content manager<\/strong> is a digital professional<\/strong>. A new profession that has developed hand in hand with other digital professions, such as the UI-UX experts<\/strong>the SEO manager<\/strong> or the paid specialist<\/strong>.<\/p>\n\n\n\n

It is also a growing profession<\/strong>. As the flood of digital content becomes more and more unmanageable, the more essential this professional becomes.<\/p>\n\n\n\n

In the early days (and even decades) of the internet, this figure was not as well defined or necessary. Content at that time did not have the strategic importance it has today. There was not much of it, competition was low and quality often left something to be desired.<\/p>\n\n\n\n

It was a time when, if someone wanted to position a page, they would resort to Black Hat SEO<\/a><\/strong> as repeat the keyword infinite times<\/strong> or link from link farms<\/a><\/strong>from unrelated content<\/strong>. However, Google took matters into its own hands and its new algorithms detect and penalise these SEO tips<\/a><\/strong>.<\/p>\n\n\n\n

At the same time, the proliferation of blogs, social media and other multimedia platforms<\/strong>The companies were shown that the content<\/strong> was going to be king. With it, they could attract and retain customers, as well as improve their brand awareness and brand equity.<\/p>\n\n\n\n

It had to be everywhere and this flood of multimedia information had to be managed and coordinated. The content manager<\/strong> emerged as a solution to this new digital challenge.<\/p>\n\n\n\n

Although it was originally focused on text, today it manages the whole of the content<\/strong>. Audiovisual pieces, infographics, podcasts, surveys, articles, etc. Manages, plans, develops and optimises content to align with the brand voice, mission and objectives in an efficient and effective way. balance between creativity and strategy<\/strong>.<\/p>\n\n\n\n

What does a content manager do?<\/strong><\/h2>\n\n\n\n
\"SEO<\/figure>\n\n\n\n

The functions of a content manager<\/strong> allow you to find out more specifically what this professional does and what his or her value is.<\/p>\n\n\n\n

Firstly, it is worth mentioning the content creation and planning<\/strong>. We are not only talking about drafting (sometimes he does not write) but also about decide what kind of content should be created, when and how.<\/strong> To this end, it will draw up a editorial calendar<\/strong> that ensures the coherence and relevance of each piece with respect to the overall strategy<\/strong> of the brand.<\/p>\n\n\n\n

Here you will have to collaborate with the SEO manager<\/strong> so that the content strategy<\/a><\/strong> not only respond to branding criteria, <\/strong>but also function in intention to search<\/strong>.<\/p>\n\n\n\n

This brings us to the second function, which is to coordination with other departments<\/strong>. Not only at the SEO<\/strong>but also with the rest of the marketing<\/strong>design, production, development, etc.<\/p>\n\n\n\n

After all, content is not an island. In order for the overall strategy<\/strong> to function, each article, video or graphic must be aligned with the company's overall vision<\/strong> and meet the needs of the audience.<\/p>\n\n\n\n

In this regard, the content manager<\/strong> has to have notions of types of SEO<\/a><\/strong> and SEM<\/strong> to optimise results. No matter how good the content is, it is useless if no one sees it. So, not only will you have to coordinating the content strategy<\/strong>but also to ensure that the technical side of things works well with fast loading times<\/strong>relevant words or a backlink strategy<\/strong> meaningful.<\/p>\n\n\n\n

Finally, you have to measure and analyse what you are doing. The metrics analysis<\/strong> and content performance<\/strong> will show what needs to be improved and what is the way forward. In this way, you will be able to take data-driven decisions<\/strong> and not in sensations.<\/p>\n\n\n\n