{"id":13122,"date":"2024-03-25T16:45:52","date_gmt":"2024-03-25T15:45:52","guid":{"rendered":"https:\/\/ddigitals.net\/?p=13122"},"modified":"2024-09-13T17:33:20","modified_gmt":"2024-09-13T15:33:20","slug":"google-sge","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/google-sge\/","title":{"rendered":"SGE: Google's new search experience"},"content":{"rendered":"

Despite the fact that Google<\/strong> announced in 2023 that SGE<\/strong>its Search Generative Experience<\/em>, o Generative Search Experience<\/strong> would be ready in 2024, the truth is that we are facing the second quarter of the year with more doubts than certainties about this new functionality.<\/p>\n\n\n\n

Driven by artificial intelligence<\/strong>, Google SGE<\/strong> is primarily intended to help users find what they are looking for (even) faster. It is still in experimental phase<\/strong><\/a>and still has not landed in Spain<\/strong>We are aware of the many changes it has undergone over the last few months.<\/p>\n\n\n\n

And the impact of AI on our daily searches was already shaken up at the end of 2022 when ChatGPT<\/strong><\/a> became part of our lives. And since then, the career of the IA<\/strong> The pace at which this has become part of our daily lives has only accelerated.<\/p>\n\n\n\n

We are witnessing a historical paradigm shift, and giants such as Microsoft<\/strong> and Google<\/strong> are vying for the hegemony of internet searches.<\/p>\n\n\n\n

What is Google SGE?<\/h2>\n\n\n\n

Google SGE<\/strong> is a tool that uses generative artificial intelligence<\/strong> to improve the search for information. <\/p>\n\n\n\n

With SGE<\/strong>You can ask questions in natural language and get summaries, suggestions and links to the most relevant results.<\/p>\n\n\n\n

One of the main advantages offered by SGE Google <\/strong>over the conventional search engine is that you will be able to ask questions in a more conversational<\/strong>. Questions, as indicated by Google<\/strong><\/a>you never thought the search engine could answer\".<\/p>\n\n\n\n

\"SGE<\/figure>\n\n\n\n

In this example, the search engine<\/strong> which park do you recommend for a family with children under the age of three and a dog?<\/p>\n\n\n\n

Google SGE<\/strong> gives a conversational response<\/strong> that you can continue, with more questions to follow that conversation. But you can also shows results<\/strong> as it has been doing so far.<\/p>\n\n\n\n

So we would be looking at Google SGE<\/strong> as a mix between a chatbot (called a \"snapshot\") and a conventional search<\/strong> where third-party results are displayed.<\/p>\n\n\n\n

This snapshot mode<\/strong> will not appear whenever a query is made. But, unlike ChatGPT<\/strong>will include sources to corroborate the data<\/strong> and to be able to go deeper. Also contextualise previous questions<\/strong>This will allow you to refine your search.<\/p>\n\n\n\n

Differences between Google SGE and conventional search engines<\/h2>\n\n\n\n

The biggest difference observed when interacting with Google SGE<\/strong> is its conversational nature<\/strong>.<\/p>\n\n\n\n

Normally, when we start a search, we set up a consultation<\/strong> The first step is to look at a more generic approach and fine-tune it after seeing various results. In the example of the family park, in one of the conventional search<\/strong>We would have to have visited several websites to make a decision.<\/p>\n\n\n\n

However, Google SGE<\/strong> aims to avoid this by showing us the information directly.<\/p>\n\n\n\n

Google<\/strong> already currently displays this type of information in its highlighted excerpts<\/strong>The question is not a \"resolution\", but it does so in a very \"resolute\" way, by simply showing a result to the question posed.<\/p>\n\n\n\n

\"highlighted<\/figure>\n\n\n\n

SGE<\/strong> goes one step further and plunges you into a conversation in which you might don't end up visiting any website<\/strong>.<\/p>\n\n\n\n

A few months ago we wondered whether the SEO would disappear with AI<\/strong><\/a>and the emergence of Google SGE<\/strong> will be a barrier to visiting third party websites.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Google and its ecosystem<\/h3>\n\n\n\n

In this study on BMS<\/strong><\/a> from SE Ranking<\/strong>After analysing more than 100,000 keywords with varied search intentions, they indicate that Google intends to keep the user in its ecosystem for longer:<\/p>\n\n\n\n

<\/p>\n\n\n\n