{"id":13534,"date":"2023-11-30T09:18:34","date_gmt":"2023-11-30T08:18:34","guid":{"rendered":"https:\/\/ddigitals.net\/?p=13534"},"modified":"2024-09-13T17:37:00","modified_gmt":"2024-09-13T15:37:00","slug":"anchor-text","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/anchor-text\/","title":{"rendered":"Anchor text: how to work with anchor text in SEO?"},"content":{"rendered":"

The anchor text<\/strong>translated as anchor text<\/strong>is one of the keys to any SEO link strategy<\/strong>. This small text can be one word, a set of words, or even a sentence (or, well, more than one sentence, although this is not recommended).<\/p>\n\n\n\n

What characterises this text is that, in reality, its purpose does not lie in the site itself<\/strong>but on the one it links to. This does not mean that its relationship with the surrounding text is not relevant, which it is, but it is not really what makes us choose certain words or others.<\/p>\n\n\n\n

Although working correctly on the anchor text<\/strong> would be one of the SEO tips<\/strong><\/a> I have come across many of the most basic mistakes in this area in my career.<\/p>\n\n\n\n

So I decided to write this article and tell you a little bit more about the anchor text<\/strong>the link juice <\/strong>and other related aspects, easy to understand and implement, that will help you achieve the best results with your SEO content strategy<\/strong><\/a>.<\/p>\n\n\n\n

What is an anchor text?<\/h2>\n\n\n\n
\"Link<\/figure>\n\n\n\n

Let's start at the beginning. The answer to this question is very simple. The anchor text<\/strong> is the text that is linked to in an article. It is called anchor text because it \"anchors\" the link to the article.<\/p>\n\n\n\n

In other words, it is the text setting an external link or hyperlink to a website<\/strong>. When you fixate and remain static on the web, you create a comparison with a ship's anchor.<\/p>\n\n\n\n

As of today, whatever you put in the text has quite relevant in terms of SEO<\/strong>.<\/p>\n\n\n\n

Initially, the content of the text<\/strong> was practically irrelevant and only internal and, above all, external links counted. Thus, it began to be used in black hat SEO<\/strong><\/a> to position other pages.<\/p>\n\n\n\n

Interestingly enough, my first job in the field of SEO<\/strong>as a freelancer, had to do with these linked sites. I had to write articles for third-party sites where, really, the content was irrelevant and what mattered was the link.<\/p>\n\n\n\n

In fact, the agency that subcontracted my services paid any kind of blogger or webmaster a fee for posting one of our articles with the corresponding link.<\/p>\n\n\n\n

That was more than a decade ago and already at that time the text started to become relevant. We went from just looking for it to be linked or also asking for a specific text.<\/p>\n\n\n\n

The reason for this, which still holds today, is explained below.<\/p>\n\n\n\n