{"id":20570,"date":"2024-12-19T09:30:00","date_gmt":"2024-12-19T08:30:00","guid":{"rendered":"https:\/\/ddigitals.net\/?p=20570"},"modified":"2025-01-15T15:05:40","modified_gmt":"2025-01-15T14:05:40","slug":"tiktok-shop-how-to-buy-and-sell","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/tiktok-shop-how-to-buy-and-sell\/","title":{"rendered":"What is TikTok Shop? How to buy and sell on the platform."},"content":{"rendered":"<p><strong>TikTok Shop<\/strong> is the new e-commerce functionality integrated within the <strong>TikTok<\/strong>. This innovative tool connects brands, creators and consumers, offering an interactive and direct shopping experience without leaving the app. Now, <strong>TikTok Shop <\/strong><a href=\"https:\/\/www.abc.es\/tecnologia\/tiktok-shop-llega-espana-puede-comprar-vender-20241211132934-nt.html\"><strong>arrives in Spain<\/strong><\/a> and promises to revolutionise the way businesses sell and users buy, bringing together entertainment and commerce on a single platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is TikTok Shop and how does it work?<\/strong><\/h2>\n\n\n\n<p><strong>TikTok Shop<\/strong> is a complete solution for <strong>electronic commerce<\/strong> within the TikTok social network. The platform has been designed to offer seamless and secure shopping while users enjoy the content. Unlike other e-commerce experiences, <strong>TikTok Shop<\/strong> not only showcases products, but integrates them organically into video content and live streams.<\/p>\n\n\n\n<p>This new functionality was initially launched in selected markets such as the UK and South East Asian countries, where it has been a resounding success. Now, with its arrival in Spain, local brands will be able to take advantage of this opportunity to connect with the more than 20 million monthly active users in the country.<\/p>\n\n\n\n<p>This development could be the answer to all those small businesses that were already selling their products live, giving them a more organised and secure tool to do so.<\/p>\n\n\n\n<p>The main functionalities of <strong>TikTok Shop<\/strong> allow retailers to offer a unique experience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shopping in short videos.<\/li>\n\n\n\n<li><strong>LIVE Shopping<\/strong> interactive in live broadcasts.<\/li>\n\n\n\n<li>Personalised showcases in the profiles.<\/li>\n\n\n\n<li>Secure payments and integrated advertising options.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Main features of TikTok Shop<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. LIVE Shopping: Real-time sales<\/strong><\/h3>\n\n\n\n<p>Live broadcasts are one of the most powerful tools of <strong>TikTok Shop<\/strong>. This functionality allows sellers and creators to <strong>promote products live<\/strong>. Users can interact, ask questions and receive live product demonstrations, replicating the experience of a physical shop from their phones.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"1024\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6396-500x1024.png\" alt=\"\" class=\"wp-image-20580\" style=\"width:292px;height:auto\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6396-500x1024.png 500w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6396-146x300.png 146w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6396-768x1574.png 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6396-749x1536.png 749w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6396-999x2048.png 999w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6396-6x12.png 6w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6396.png 1179w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p>In addition, the <strong>LIVE Shopping<\/strong> can include exclusive offers and discounts, incentivising immediate purchase and improving conversion. Brands and creators can generate authentic connections with their audience, a key advantage in a crowded digital environment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Videos with labelled products<\/strong><\/h3>\n\n\n\n<p>Videos are at the heart of TikTok, and now, with <strong>TikTok Shop<\/strong>videos also become a sales channel. Marketers can tag products within short videos, allowing users to access more information and make more sales. <strong>one-click shopping<\/strong>.<\/p>\n\n\n\n<p>This seamless integration makes the shopping experience organic and natural, as users can discover products while consuming entertaining content. For brands, this means increased visibility and a greater opportunity for conversion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Product showcase in profiles<\/strong><\/h3>\n\n\n\n<p>With <strong>TikTok Shop<\/strong>In addition, brands and retailers can enable a special \"Shop\" tab on their profiles. This digital showcase displays product catalogues with images, descriptions and prices, allowing users to browse and shop without leaving the app.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"506\" height=\"1024\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6411-2-506x1024.png\" alt=\"\" class=\"wp-image-20573\" style=\"width:279px;height:auto\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6411-2-506x1024.png 506w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6411-2-148x300.png 148w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6411-2-768x1556.png 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6411-2-758x1536.png 758w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6411-2-1011x2048.png 1011w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6411-2-6x12.png 6w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6411-2.png 1179w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/figure>\n\n\n\n<p>Shop windows are perfect for consolidating a shop's offer and creating a direct point of contact with consumers, who can even read reviews before completing their purchase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Affiliate programme: An opportunity for creators<\/strong><\/h3>\n\n\n\n<p>The <strong>affiliate programme of<\/strong> <strong>TikTok Shop<\/strong> allows creators to collaborate with brands and marketers, promoting products in exchange for commissions. This creates a mutually beneficial relationship:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brands increase sales and reach specific audiences.<\/li>\n\n\n\n<li>Creators monetise their content and strengthen their relationship with their audience.<\/li>\n<\/ul>\n\n\n\n<p>Affiliate programmes boost the reach of products and ensure authentic promotions, especially when creators choose products aligned with their community.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Secure and reliable payments<\/strong><\/h3>\n\n\n\n<p>The <strong>transaction security<\/strong> is a priority for <strong>TikTok Shop<\/strong>. Purchases are handled directly within the app through trusted payment platforms. This offers users a fast, simple and secure experience, without the need to redirect to external sites.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"502\" height=\"1024\" data-id=\"20578\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6397-1-502x1024.png\" alt=\"\" class=\"wp-image-20578\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6397-1-502x1024.png 502w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6397-1-147x300.png 147w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6397-1-768x1568.png 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6397-1-752x1536.png 752w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6397-1-1003x2048.png 1003w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6397-1-6x12.png 6w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6397-1.png 1179w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"514\" height=\"1024\" data-id=\"20579\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6398-2-514x1024.png\" alt=\"\" class=\"wp-image-20579\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6398-2-514x1024.png 514w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6398-2-151x300.png 151w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6398-2-768x1529.png 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6398-2-771x1536.png 771w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6398-2-1028x2048.png 1028w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6398-2-6x12.png 6w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6398-2.png 1179w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"504\" height=\"1024\" data-id=\"20576\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6399-504x1024.png\" alt=\"\" class=\"wp-image-20576\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6399-504x1024.png 504w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6399-148x300.png 148w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6399-768x1561.png 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6399-756x1536.png 756w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6399-1007x2048.png 1007w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6399-6x12.png 6w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/IMG_6399.png 1179w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Ads on TikTok Shop<\/strong><\/h3>\n\n\n\n<p><strong>TikTok Shop<\/strong> allows brands to invest in advertising space to promote their shops and products. These ads can appear in the For You Feed or in specific sections, maximising reach and helping to engage new audiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Benefits of TikTok Shop for brands and creators<\/strong><\/h2>\n\n\n\n<p>The arrival of <strong>TikTok Shop<\/strong> to Spain not only represents a <strong>new e-commerce tool<\/strong>but a transformation in how brands, creators and consumers interact. The benefits are clear:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Greater reach<\/strong>TikTok's algorithm positions relevant content in front of millions of users, enabling unprecedented visibility for products and brands.<\/li>\n\n\n\n<li><strong>Direct conversion<\/strong>By reducing the steps in the buying process, users can purchase products while enjoying the content, facilitating conversion.<\/li>\n\n\n\n<li><strong>Authentic collaborations<\/strong>Partnering with creators builds trust and promotes products in a credible and effective way.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TikTok Shop: Advantages for local businesses<\/strong><\/h3>\n\n\n\n<p>It seems that <strong>TikTok Shop<\/strong> comes as a response to all those people who were already using live on TikTok to sell their products informally. Many small entrepreneurs have found that live feeds are a way to connect with their audience and make sales in real time. Now, the platform gives them a more organised space and tools that make shopping easier, simpler and safer for both sellers and buyers.<\/p>\n\n\n\n<p>For companies based in Spain, it represents a unique opportunity for growth in the digital environment. As a functionality exclusively for local businesses, brands will be able to position themselves on a global platform while connecting with national audiences.<\/p>\n\n\n\n<p>In addition, the interactive and visual format allows small and medium-sized companies to compete with large brands by highlighting unique and attractive products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>First steps to sell on TikTok Shop<\/strong><\/h2>\n\n\n\n<p>If you have a business in Spain and you want to start selling in <strong>TikTok Shop<\/strong>here are the key steps to <a href=\"https:\/\/seller-es.tiktok.com\/university\/essay?identity=1&amp;role=1&amp;knowledge_id=1543716272326432&amp;from=feature_guide\">register as a seller<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Register at TikTok Seller Center<\/strong><strong><br><\/strong> Create a seller account and complete your profile. Set up your shop with the basic details of your business.<br><\/li>\n\n\n\n<li><strong>Upload your product catalogue<\/strong><strong><br><\/strong> Upload high quality images, detailed descriptions and accurate prices. Make sure products comply with TikTok Shop policies.<br><\/li>\n\n\n\n<li><strong>Collaborate with creators<\/strong><strong><br><\/strong> Find content creators who can promote your products in an authentic way. Use the affiliate programme to establish partnerships and increase sales.<br><\/li>\n\n\n\n<li><strong>Activate LIVE Shopping<\/strong><strong><br><\/strong> Take advantage of live broadcasts to interact with your audience and demonstrate products. Offer exclusive discounts to encourage purchases during live broadcasts.<br><\/li>\n\n\n\n<li><strong>Use ads on TikTok Shop<\/strong><strong><br><\/strong> Invest in advertising within TikTok to promote your shop and reach new potential customers. Ads can be customised according to your target audience.<br><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>TikTok Shop: The future of social commerce in Spain<\/strong><\/h2>\n\n\n\n<p>The arrival of <strong>TikTok Shop<\/strong> a Espa\u00f1a marks a turning point in the way we discover and buy products. By combining entertainment and commerce on a single platform, TikTok is revolutionising the concept of social commerce.<\/p>\n\n\n\n<p>With innovative tools such as the <strong>LIVE Shopping<\/strong>The videos with labelled products and affiliate programmes, <strong>TikTok Shop<\/strong> offers brands a unique way to connect with their audience and increase sales. For creators, this functionality opens up new monetisation opportunities, further strengthening their role in the digital ecosystem.<\/p>\n\n\n\n<p><strong>TikTok Shop<\/strong> is not just a new sales tool; it is a revolution in the connection between brands, creators and consumers.&nbsp;<\/p>\n\n\n\n<p>If you are a <a href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/digital-marketing-small-businesses\/\">Spanish company<\/a> looking to innovate and stand out in the digital marketplace, you can't ignore the potential of this <a href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/digital-marketing-trends\/\">marketing trend of 2025<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>TikTok Shop is the new e-commerce functionality integrated within TikTok. This innovative tool connects brands, creators and consumers, offering an interactive and direct shopping experience without leaving the app. Now, TikTok Shop is coming to Spain and promises to revolutionise the way businesses sell and users buy, [...]<\/p>","protected":false},"author":28,"featured_media":20581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-20570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es TikTok Shop? C\u00f3mo comprar y Vender en la Plataforma<\/title>\n<meta name=\"description\" content=\"Descubre qu\u00e9 es TikTok Shop, c\u00f3mo funciona y aprende a comprar y vender directamente desde la app de TikTok.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/tiktok-shop-how-to-buy-and-sell\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es TikTok Shop? C\u00f3mo comprar y Vender en la Plataforma\" \/>\n<meta property=\"og:description\" content=\"Descubre qu\u00e9 es TikTok Shop, c\u00f3mo funciona y aprende a comprar y vender directamente desde la app de TikTok.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/tiktok-shop-how-to-buy-and-sell\/\" \/>\n<meta property=\"og:site_name\" content=\"DDigitals\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ddigitalesnet\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-19T08:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-15T14:05:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/Propuesta-3_V2-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ema Mota\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ema Mota\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ddigitals.net\/blog\/marketing-digital\/tiktok-shop-como-comprar-y-vender\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ddigitals.net\/blog\/marketing-digital\/tiktok-shop-como-comprar-y-vender\/\"},\"author\":{\"name\":\"Ema Mota\",\"@id\":\"https:\/\/ddigitals.net\/#\/schema\/person\/c0266907fe37ceb7e6d4a10d7fc3113c\"},\"headline\":\"\u00bfQu\u00e9 es TikTok Shop? 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