{"id":20887,"date":"2025-02-25T01:10:00","date_gmt":"2025-02-25T00:10:00","guid":{"rendered":"https:\/\/ddigitals.net\/?p=20887"},"modified":"2025-02-25T11:59:42","modified_gmt":"2025-02-25T10:59:42","slug":"cdp-salesforce","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/cdp-salesforce\/","title":{"rendered":"Salesforce CDP, what is it?"},"content":{"rendered":"<p>The <strong>Salesforce CDP<\/strong> is a platform designed to unify and manage customer data from multiple sources, allowing companies to obtain a complete and up-to-date view of each customer.<\/p>\n\n\n\n<p>&nbsp;In today's business environment, where consumers interact across multiple channels and devices, having a tool that centralises this information is essential to deliver personalised and consistent experiences.<\/p>\n\n\n\n<p>The <strong>Salesforce CDP<\/strong> facilitates real-time data collection, aggregation and activation, optimising marketing strategies and strengthening customer relationships.<\/p>\n\n\n\n<p>But let's start by looking at <a href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/what-is-cdp\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>what is a PDC<\/strong><\/a> to better understand what it brings <a href=\"https:\/\/www.salesforce.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Salesforce<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a Customer Data Platform (CDP)?<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/01\/cdp-medio-circulo.jpg\" alt=\"PDC half-circle\" class=\"wp-image-20605\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/01\/cdp-medio-circulo.jpg 800w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/01\/cdp-medio-circulo-300x200.jpg 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/01\/cdp-medio-circulo-768x512.jpg 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/01\/cdp-medio-circulo-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><strong>A Customer Data Platform<\/strong> (CDP), Customer Data Platform in Spanish, is a technological solution which <strong>centralises and unifies customer data<\/strong> <strong>from various sources and contact channels<\/strong>. Its main objective is to collect, organise and make this information accessible in order to improve the <strong>marketing strategies<\/strong> and the <strong>customer relations<\/strong>.<\/p>\n\n\n\n<p>Unlike other tools, a <strong>PDC<\/strong> is designed to <strong>be managed by marketing teams<\/strong>This allows them to create a unified and persistent database that can be used by other systems. This facilitates the <strong>audience segmentation<\/strong> and the <strong>personalisation of campaigns<\/strong>It provides a complete and coherent view of each client.<\/p>\n\n\n\n<p>In short, a <strong>PDC<\/strong> is essential for companies seeking to optimise their interactions with customers, offering <strong>more personalised and effective experiences based on consolidated and up-to-date data.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key features of the Salesforce CDP<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/01\/chica-customer-data-center.jpg\" alt=\"Girl in a PDC\" class=\"wp-image-20601\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/01\/chica-customer-data-center.jpg 800w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/01\/chica-customer-data-center-300x200.jpg 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/01\/chica-customer-data-center-768x512.jpg 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/01\/chica-customer-data-center-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=release-notes.rn_c360_truth.htm&amp;release=238&amp;type=5\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Salesforce Customer Data Platform<\/strong><\/a> (CDP) is a solution designed to unify and manage customer data from multiple sources, providing a complete and up-to-date view of each customer. Key features include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data collection and consolidation:<\/strong> Salesforce CDP integrates information from a variety of sources, such as website interactions, mobile apps, social media and CRM systems, consolidating it into unified customer profiles.<\/li>\n\n\n\n<li><strong>Advanced segmentation:<\/strong> The platform enables the creation of accurate audience segments based on behaviours, preferences and demographics, facilitating more effective marketing campaigns.<\/li>\n\n\n\n<li><strong>Real-time personalisation:<\/strong> By unifying data, it is possible to deliver personalised customer experiences in real time, improving customer satisfaction and loyalty.<\/li>\n\n\n\n<li><strong>Integration with the Salesforce ecosystem:<\/strong> Because it is integrated with other Salesforce solutions, such as Marketing Cloud and Service Cloud, it makes it easy to coordinate across teams and implement customer-centric strategies.<\/li>\n<\/ul>\n\n\n\n<p>These characteristics make the <strong>Salesforce CDP<\/strong> an excellent tool for companies seeking to <strong>optimise customer data management<\/strong> and improve their marketing strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of using the Salesforce CDP<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/10\/chico-agobiado-oficina.jpg\" alt=\"Overwhelmed boy\" class=\"wp-image-20337\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/10\/chico-agobiado-oficina.jpg 800w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/10\/chico-agobiado-oficina-300x200.jpg 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/10\/chico-agobiado-oficina-768x512.jpg 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/10\/chico-agobiado-oficina-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Implement <strong>Salesforce Customer Data Platform<\/strong> (CDP) offers multiple benefits for companies looking to optimise data management and improve the customer experience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data unification:<\/strong> Salesforce CDP allows you to consolidate customer information from multiple sources, such as sales, service and marketing, into a single platform. This facilitates a holistic view of the customer and improves consistency in interactions.<\/li>\n\n\n\n<li><strong>Personalisation of experiences:<\/strong> By centralising data, companies can deliver more personalised and relevant experiences, increasing customer satisfaction and loyalty.<\/li>\n\n\n\n<li><strong>Precise segmentation:<\/strong> The platform enables the creation of detailed audience segments based on behaviour, preferences and demographics, optimising marketing campaigns and improving their effectiveness.<\/li>\n\n\n\n<li><strong>Integration with external tools:<\/strong> Salesforce CDP securely connects with external applications and data sources, such as ERP systems and loyalty platforms, providing a complete view of the customer.<\/li>\n\n\n\n<li><strong>Advanced analysis:<\/strong> Integration with tools such as Tableau enables the assessment of complex issues such as propensity to purchase or churn, facilitating informed decision making.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Integration of Salesforce CDP with other systems<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/01\/customer-data-center.jpg\" alt=\"Customer Data Center\" class=\"wp-image-20600\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/01\/customer-data-center.jpg 800w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/01\/customer-data-center-300x200.jpg 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/01\/customer-data-center-768x512.jpg 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/01\/customer-data-center-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><strong>Salesforce Customer Data Platform<\/strong> (CDP) is designed to integrate effectively with various applications and systems, facilitating a unified view of the customer. This integration is achieved through various tools and approaches:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Native connectors:<\/strong> Salesforce CDP offers built-in connectors that enable seamless integration with other Salesforce products, such as Sales Cloud, Service Cloud and Marketing Cloud. This native connectivity reduces the need for additional coding and simplifies configuration.<\/li>\n\n\n\n<li><strong>Middleware platforms:<\/strong> To integrate Salesforce CDP with external applications, middleware platforms such as MuleSoft can be used. These tools act as intermediaries, facilitating communication and data exchange between disparate systems.<\/li>\n\n\n\n<li><strong>APIs and web services:<\/strong> Salesforce CDP supports integration via RESTful APIs and SOAP, allowing developers to connect the platform with custom or third-party systems, ensuring efficient and secure data transfer.<\/li>\n<\/ul>\n\n\n\n<p>These integration capabilities enable companies to <strong>consolidating data from multiple sources<\/strong>The new system is designed to improve the consistency and accuracy of customer information and optimise marketing and customer service strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use cases and practical examples<\/h3>\n\n\n\n<p>The implementation of the <strong>Salesforce CDP<\/strong> offers a variety of use cases that enhance business operations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalisation of experiences:<\/strong> By unifying customer data, companies can deliver personalised experiences in real time, increasing customer satisfaction and loyalty.<\/li>\n\n\n\n<li><strong>Audience segmentation:<\/strong> Salesforce CDP allows you to create customer segments based on behaviours and preferences, facilitating more effective and targeted marketing campaigns.<\/li>\n\n\n\n<li><strong>Optimisation of advertising campaigns:<\/strong> With a complete view of the customer, companies can reduce the cost per acquisition through targeted and relevant advertising.<\/li>\n\n\n\n<li><strong>Improving customer service:<\/strong> By providing customer service teams with access to centralised data, it is possible to offer a more proactive service tailored to individual customer needs.<\/li>\n<\/ul>\n\n\n\n<p>These use cases demonstrate how the <strong>Salesforce CDP <\/strong>can transform customer interaction, providing tools for more effective data management and customer-centric strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Best practices for implementing Salesforce CDP<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/03\/empleados-felices-1.jpg\" alt=\"Happy employees\" class=\"wp-image-8292\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/03\/empleados-felices-1.jpg 800w, https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/03\/empleados-felices-1-300x200.jpg 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/03\/empleados-felices-1-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>The successful implementation of <strong>Salesforce Customer Data Platform<\/strong> (CDP) requires strategic planning and meticulous execution. The following are best practices to ensure effective integration:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Planning and preparation<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Define clear objectives:<\/strong> Prior to implementation, it is crucial to establish specific goals you want to achieve with Salesforce CDP, such as improving customer segmentation or personalising marketing campaigns.<\/li>\n\n\n\n<li><strong>Assess current infrastructure:<\/strong> Analyse existing systems and processes to identify possible integrations or modifications needed.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Configuration and customisation<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Integration of data sources:<\/strong> Connect all relevant data sources, including CRM, sales, marketing and customer service systems, to centralise information in the CDP.<\/li>\n\n\n\n<li><strong>Customisation of the platform:<\/strong> Adjust Salesforce CDP to align with specific business processes and needs, ensuring that available functionality is used optimally.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">User training and adoption<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Staff training:<\/strong> Provide adequate training to teams that will interact with the CDP, ensuring that they understand its capabilities and how to use them effectively.<\/li>\n\n\n\n<li><strong>Encourage adoption:<\/strong> Implement strategies to encourage the use of the platform, highlighting its benefits and facilitating its integration into daily tasks.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Monitoring and continuous improvement<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tracking of key metrics:<\/strong> Establish performance indicators to assess the impact of the CDP on business operations and objectives.<\/li>\n\n\n\n<li><strong>Constant optimisation:<\/strong> Regularly review and adjust the configuration and use of the PDC to adapt to changes in the market or in the company's strategies.<\/li>\n<\/ul>\n\n\n\n<p>By following these practices, organisations can <strong>maximising return on investment in Salesforce CDP<\/strong>The new system will enable more efficient data management and a significant improvement in the customer experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Future trends in customer data management<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/01\/datos-futuro.jpg\" alt=\"Future data\" class=\"wp-image-20891\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/01\/datos-futuro.jpg 800w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/01\/datos-futuro-300x200.jpg 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/01\/datos-futuro-768x512.jpg 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/01\/datos-futuro-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>The <strong>customer data management<\/strong> is constantly evolving, driven by technological advances and changing consumer expectations. Here are some of the trends that will shape the future in this area:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Integration of Artificial Intelligence and Machine Learning<\/h3>\n\n\n\n<p>The <strong>incorporating Artificial Intelligence (AI) and Machine Learning (ML)<\/strong> <strong>in customer data platforms<\/strong> allows the analysis of large volumes of data to identify patterns and predict behaviour.<\/p>\n\n\n\n<p>These technologies facilitate the <strong>real-time personalisation<\/strong> and more informed decision-making.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Focus on data privacy and security<\/h3>\n\n\n\n<p>With increasing regulations such as the <a href=\"https:\/\/europa.eu\/youreurope\/business\/dealing-with-customers\/data-protection\/data-protection-gdpr\/index_es.htm\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>GDPR<\/strong><\/a> and consumers' growing concern about privacy, companies must prioritise the <strong>data protection.<\/strong><\/p>\n\n\n\n<p>This implies <strong>implement security measures<\/strong> be robust and transparent about the use of the information collected.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Democratising access to data<\/h3>\n\n\n\n<p>The trend towards <strong>democratisation of data<\/strong> seeks to move the management and use of information away from the IT department, allowing different areas of the company to access and use the data to make informed decisions.<\/p>\n\n\n\n<p>This requires ensuring the quality and consistency of the data, as well as <strong>fostering an organisational culture of responsible information management.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cloud integration and hybrid solutions<\/h3>\n\n\n\n<p>The <strong>data migration to the cloud<\/strong> offers advantages such as scalability and accessibility.<\/p>\n\n\n\n<p>Companies are adopting <strong>cloud-based data integration solutions<\/strong>as well as hybrid environments that combine on-premises and cloud infrastructures for greater flexibility and efficiency in data management.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Automation of data processes<\/h3>\n\n\n\n<p>The <strong>automation in data management<\/strong> reduces errors and improves operational efficiency. Tools that automate data collection, cleansing and analysis enable companies to respond more quickly to market and customer needs.<\/p>\n\n\n\n<p>These trends indicate that companies must adapt and evolve their customer data management, adopting new technologies and practices to remain competitive and meet consumer expectations in an increasingly digitised environment.<\/p>\n\n\n\n<p>In this context, <strong>Salesforce Customer Data Platform<\/strong> (CDP) is a crucial tool that enables companies to unify and manage customer data from multiple sources, offering a <strong>holistic view that improves the personalisation, segmentation and efficiency of marketing campaigns.<\/strong><\/p>\n\n\n\n<p>Its capacity to <strong>integration with other systems and applications<\/strong> makes it an essential solution for organisations seeking to optimise their customer relationships and remain competitive in today's marketplace.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Salesforce CDP is a platform designed to unify and manage customer data from multiple sources, allowing companies to get a complete and up-to-date view of each customer.  In today's business environment, where consumers interact across multiple channels and devices, having a tool that centralises this data is critical to the success of your business.<\/p>","protected":false},"author":22,"featured_media":20967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-20887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CDP de Salesforce, \u00bfqu\u00e9 es? - DDigitals<\/title>\n<meta name=\"description\" content=\"Descubre qu\u00e9 es el CDP de Salesforce, cu\u00e1les son sus funcionalidades y c\u00f3mo podemos sacarle el m\u00e1ximo partido a la herramienta\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/cdp-salesforce\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CDP de Salesforce, \u00bfqu\u00e9 es? - DDigitals\" \/>\n<meta property=\"og:description\" content=\"Descubre qu\u00e9 es el CDP de Salesforce, cu\u00e1les son sus funcionalidades y c\u00f3mo podemos sacarle el m\u00e1ximo partido a la herramienta\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/cdp-salesforce\/\" \/>\n<meta property=\"og:site_name\" content=\"DDigitals\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ddigitalesnet\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-25T00:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-25T10:59:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/02\/Propuesta-3_V2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pablo Herrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pablo Herrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ddigitals.net\/blog\/marketing-digital\/cdp-salesforce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ddigitals.net\/blog\/marketing-digital\/cdp-salesforce\/\"},\"author\":{\"name\":\"Pablo Herrera\",\"@id\":\"https:\/\/ddigitals.net\/#\/schema\/person\/1afc4471901c8ccc53d459dafc698c32\"},\"headline\":\"CDP de Salesforce, \u00bfqu\u00e9 es?\",\"datePublished\":\"2025-02-25T00:10:00+00:00\",\"dateModified\":\"2025-02-25T10:59:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ddigitals.net\/blog\/marketing-digital\/cdp-salesforce\/\"},\"wordCount\":1845,\"publisher\":{\"@id\":\"https:\/\/ddigitals.net\/#organization\"},\"image\":{\"@id\":\"https:\/\/ddigitals.net\/blog\/marketing-digital\/cdp-salesforce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/02\/CDp-de-Salesforce-redes-sociales.jpg\",\"articleSection\":[\"marketing digital\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ddigitals.net\/blog\/marketing-digital\/cdp-salesforce\/\",\"url\":\"https:\/\/ddigitals.net\/blog\/marketing-digital\/cdp-salesforce\/\",\"name\":\"CDP de Salesforce, \u00bfqu\u00e9 es? - DDigitals\",\"isPartOf\":{\"@id\":\"https:\/\/ddigitals.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ddigitals.net\/blog\/marketing-digital\/cdp-salesforce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ddigitals.net\/blog\/marketing-digital\/cdp-salesforce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/02\/CDp-de-Salesforce-redes-sociales.jpg\",\"datePublished\":\"2025-02-25T00:10:00+00:00\",\"dateModified\":\"2025-02-25T10:59:42+00:00\",\"description\":\"Descubre qu\u00e9 es el CDP de Salesforce, cu\u00e1les son sus funcionalidades y c\u00f3mo podemos sacarle el m\u00e1ximo partido a la herramienta\",\"breadcrumb\":{\"@id\":\"https:\/\/ddigitals.net\/blog\/marketing-digital\/cdp-salesforce\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ddigitals.net\/blog\/marketing-digital\/cdp-salesforce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/ddigitals.net\/blog\/marketing-digital\/cdp-salesforce\/#primaryimage\",\"url\":\"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/02\/CDp-de-Salesforce-redes-sociales.jpg\",\"contentUrl\":\"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/02\/CDp-de-Salesforce-redes-sociales.jpg\",\"width\":1280,\"height\":720,\"caption\":\"CDp de Salesforce redes sociales\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ddigitals.net\/blog\/marketing-digital\/cdp-salesforce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/ddigitals.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CDP de Salesforce, \u00bfqu\u00e9 es?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ddigitals.net\/#website\",\"url\":\"https:\/\/ddigitals.net\/\",\"name\":\"DDigitals\",\"description\":\"Somos una agencia de marketing especialistas en encontrar soluciones digitales a retos de negocio. Nuestras decisiones se basan en datos.\",\"publisher\":{\"@id\":\"https:\/\/ddigitals.net\/#organization\"},\"alternateName\":\"DDigitals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ddigitals.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ddigitals.net\/#organization\",\"name\":\"DDigitals\",\"alternateName\":\"DDigitals\",\"url\":\"https:\/\/ddigitals.net\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/ddigitals.net\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/03\/ddigitals-horizontal-positivo.png\",\"contentUrl\":\"https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/03\/ddigitals-horizontal-positivo.png\",\"width\":1750,\"height\":417,\"caption\":\"DDigitals\"},\"image\":{\"@id\":\"https:\/\/ddigitals.net\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ddigitalesnet\/\",\"https:\/\/www.instagram.com\/ddigitals_agency\/\",\"https:\/\/www.linkedin.com\/company\/ddigitales\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ddigitals.net\/#\/schema\/person\/1afc4471901c8ccc53d459dafc698c32\",\"name\":\"Pablo Herrera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/ddigitals.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/952d05852404526346fe9d3905a40228407478a689abd2790daf6f284b9a8fdb?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/952d05852404526346fe9d3905a40228407478a689abd2790daf6f284b9a8fdb?s=96&r=g\",\"caption\":\"Pablo Herrera\"},\"description\":\"Head de SEO &amp; Content\",\"url\":\"https:\/\/ddigitals.net\/en\/blog\/author\/pablodd\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Salesforce CDP, what is it? - DDigitals","description":"Find out what the Salesforce CDP is, what its features are and how you can get the most out of it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/cdp-salesforce\/","og_locale":"en_GB","og_type":"article","og_title":"CDP de Salesforce, \u00bfqu\u00e9 es? - DDigitals","og_description":"Descubre qu\u00e9 es el CDP de Salesforce, cu\u00e1les son sus funcionalidades y c\u00f3mo podemos sacarle el m\u00e1ximo partido a la herramienta","og_url":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/cdp-salesforce\/","og_site_name":"DDigitals","article_publisher":"https:\/\/www.facebook.com\/ddigitalesnet\/","article_published_time":"2025-02-25T00:10:00+00:00","article_modified_time":"2025-02-25T10:59:42+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/02\/Propuesta-3_V2-1.jpg","type":"image\/jpeg"}],"author":"Pablo Herrera","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pablo Herrera","Estimated reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ddigitals.net\/blog\/marketing-digital\/cdp-salesforce\/#article","isPartOf":{"@id":"https:\/\/ddigitals.net\/blog\/marketing-digital\/cdp-salesforce\/"},"author":{"name":"Pablo Herrera","@id":"https:\/\/ddigitals.net\/#\/schema\/person\/1afc4471901c8ccc53d459dafc698c32"},"headline":"CDP de Salesforce, \u00bfqu\u00e9 es?","datePublished":"2025-02-25T00:10:00+00:00","dateModified":"2025-02-25T10:59:42+00:00","mainEntityOfPage":{"@id":"https:\/\/ddigitals.net\/blog\/marketing-digital\/cdp-salesforce\/"},"wordCount":1845,"publisher":{"@id":"https:\/\/ddigitals.net\/#organization"},"image":{"@id":"https:\/\/ddigitals.net\/blog\/marketing-digital\/cdp-salesforce\/#primaryimage"},"thumbnailUrl":"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/02\/CDp-de-Salesforce-redes-sociales.jpg","articleSection":["marketing digital"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/ddigitals.net\/blog\/marketing-digital\/cdp-salesforce\/","url":"https:\/\/ddigitals.net\/blog\/marketing-digital\/cdp-salesforce\/","name":"Salesforce CDP, what is it? - DDigitals","isPartOf":{"@id":"https:\/\/ddigitals.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ddigitals.net\/blog\/marketing-digital\/cdp-salesforce\/#primaryimage"},"image":{"@id":"https:\/\/ddigitals.net\/blog\/marketing-digital\/cdp-salesforce\/#primaryimage"},"thumbnailUrl":"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/02\/CDp-de-Salesforce-redes-sociales.jpg","datePublished":"2025-02-25T00:10:00+00:00","dateModified":"2025-02-25T10:59:42+00:00","description":"Find out what the Salesforce CDP is, what its features are and how you can get the most out of it.","breadcrumb":{"@id":"https:\/\/ddigitals.net\/blog\/marketing-digital\/cdp-salesforce\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ddigitals.net\/blog\/marketing-digital\/cdp-salesforce\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/ddigitals.net\/blog\/marketing-digital\/cdp-salesforce\/#primaryimage","url":"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/02\/CDp-de-Salesforce-redes-sociales.jpg","contentUrl":"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/02\/CDp-de-Salesforce-redes-sociales.jpg","width":1280,"height":720,"caption":"CDp de Salesforce redes sociales"},{"@type":"BreadcrumbList","@id":"https:\/\/ddigitals.net\/blog\/marketing-digital\/cdp-salesforce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ddigitals.net\/"},{"@type":"ListItem","position":2,"name":"CDP de Salesforce, \u00bfqu\u00e9 es?"}]},{"@type":"WebSite","@id":"https:\/\/ddigitals.net\/#website","url":"https:\/\/ddigitals.net\/","name":"DDigitals","description":"We are a marketing agency specialising in finding digital solutions to business challenges. Our decisions are based on data.","publisher":{"@id":"https:\/\/ddigitals.net\/#organization"},"alternateName":"DDigitals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ddigitals.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/ddigitals.net\/#organization","name":"DDigitals","alternateName":"DDigitals","url":"https:\/\/ddigitals.net\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/ddigitals.net\/#\/schema\/logo\/image\/","url":"https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/03\/ddigitals-horizontal-positivo.png","contentUrl":"https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/03\/ddigitals-horizontal-positivo.png","width":1750,"height":417,"caption":"DDigitals"},"image":{"@id":"https:\/\/ddigitals.net\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ddigitalesnet\/","https:\/\/www.instagram.com\/ddigitals_agency\/","https:\/\/www.linkedin.com\/company\/ddigitales"]},{"@type":"Person","@id":"https:\/\/ddigitals.net\/#\/schema\/person\/1afc4471901c8ccc53d459dafc698c32","name":"Pablo Herrera","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/ddigitals.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/952d05852404526346fe9d3905a40228407478a689abd2790daf6f284b9a8fdb?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/952d05852404526346fe9d3905a40228407478a689abd2790daf6f284b9a8fdb?s=96&r=g","caption":"Pablo Herrera"},"description":"Head of SEO &amp; Content","url":"https:\/\/ddigitals.net\/en\/blog\/author\/pablodd\/"}]}},"_links":{"self":[{"href":"https:\/\/ddigitals.net\/en\/wp-json\/wp\/v2\/posts\/20887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ddigitals.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ddigitals.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ddigitals.net\/en\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/ddigitals.net\/en\/wp-json\/wp\/v2\/comments?post=20887"}],"version-history":[{"count":0,"href":"https:\/\/ddigitals.net\/en\/wp-json\/wp\/v2\/posts\/20887\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ddigitals.net\/en\/wp-json\/wp\/v2\/media\/20967"}],"wp:attachment":[{"href":"https:\/\/ddigitals.net\/en\/wp-json\/wp\/v2\/media?parent=20887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ddigitals.net\/en\/wp-json\/wp\/v2\/categories?post=20887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ddigitals.net\/en\/wp-json\/wp\/v2\/tags?post=20887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}