{"id":20895,"date":"2025-02-04T10:15:25","date_gmt":"2025-02-04T09:15:25","guid":{"rendered":"https:\/\/ddigitals.net\/?p=20895"},"modified":"2025-02-04T10:16:11","modified_gmt":"2025-02-04T09:16:11","slug":"alternative-measurement-tools-ga4","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/herramientas-medicion-alternativas-ga4\/","title":{"rendered":"Alternative measurement tools to GA4"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Looking for alternative measurement tools to GA4? If you've been feeling like Google is tripping you up with measurement lately, you're not alone. Since the arrival of <a href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/google-analytics-4-differences-configuration\/\">GA4 <\/a>and the famous Consent Mode, collecting data has become an exercise in patience... and faith. The metrics no longer add up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But don't worry, there are alternatives for measuring without going crazy. In this article we look at six: <strong>Plausible, Matomo, Piwik PRO, Amplitude, Adobe Analytics and Fathom Analytics.<\/strong> We explain what you can and cannot do with each one, and for which types of companies they are best suited.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Plausible<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/plausible.io\/\"><strong>Plausible<\/strong> <\/a>is a simple alternative designed for companies looking for a <strong>web analytics tool without cookies and without complications<\/strong>Is it right for your business? If you are a blog, a startup or a small business that needs basic metrics, Plausible may be the ideal choice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What can you do with Plausible?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Traffic measurement without cookies.<\/li>\n\n\n\n<li>Analysis of traffic sources and most viewed pages.<\/li>\n\n\n\n<li>Events and conversions without the need for complex scripting.<\/li>\n\n\n\n<li>Integration with platforms such as Google Search Console and UTM campaigns.<\/li>\n\n\n\n<li>Full compliance with GDPR, CCPA and other privacy regulations.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u274c What can't you do with Plausible?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It does not have advanced behavioural analysis (heat maps, session recordings).<\/li>\n\n\n\n<li>It does not have detailed conversion funnels.<\/li>\n\n\n\n<li>It does not allow for cohort analysis or in-depth user data.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you are looking for a <strong>simple and intuitive solution<\/strong> is the best option for your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Matomo&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/matomo.org\/\"><strong>Matomo<\/strong> <\/a>is a complete option for companies that want to <strong>full control over your data<\/strong> Is it the best option for your business? If you handle sensitive data or need to store information on your own servers for regulatory compliance, Matomo is an excellent alternative.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What can you do with Matomo?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Detailed measurement of traffic, events and conversions.<\/li>\n\n\n\n<li>Conversion funnels and behavioural analysis.<\/li>\n\n\n\n<li>Integration with tools such as Google Ads, Tag Manager and WooCommerce.<\/li>\n\n\n\n<li>Compliance with privacy regulations without relying on third parties.<\/li>\n\n\n\n<li>Option to store the data on your own server.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u274c What can't you do with Matomo?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The free version requires own hosting and technical maintenance.<\/li>\n\n\n\n<li>It does not have advanced machine learning for data prediction.<\/li>\n\n\n\n<li>Integration with BigQuery or Data Studio is not as seamless as in GA4.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Perfect for <strong>companies handling sensitive data<\/strong>organisations seeking to <strong>Google independence<\/strong> and teams with the technical resources to manage their own server.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Piwik PRO<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/piwik.pro\/\"><strong>Piwik PRO<\/strong><\/a> is a <strong>advanced alternative to GA4<\/strong> which offers storage in the cloud or on your own servers, ideal for businesses looking for a balance between control and ease of use. Is it right for your business? If you need <strong>advanced analytics<\/strong> without sacrificing regulatory compliance, Piwik PRO can be a great option.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What can you do with Piwik PRO?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Highly customisable measurement of traffic, events and conversions.<\/li>\n\n\n\n<li>Integration with CRM, CDP and automation tools.<\/li>\n\n\n\n<li>Full control over data, EU storage and GDPR compliance.<\/li>\n\n\n\n<li>Conversion funnels and user analysis similar to GA4.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What can't you do with Piwik PRO?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The free version has limits on the amount of data stored.<\/li>\n\n\n\n<li>It does not have advanced machine learning or predictive analytics.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It is a similar option to Matomo, but with a more intuitive interface (although there are different colours to suit different tastes).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Amplitude<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/amplitude.com\/\"><strong>Amplitude<\/strong> <\/a>focuses on the <strong>analysis of user behaviour<\/strong>Is it the best choice for your business? If you're looking for a deeper understanding of how users interact with your product, Amplitude could be a great alternative.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What can you do with Amplitude?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cohort analysis and advanced user segmentation.<\/li>\n\n\n\n<li>Detailed conversion funnels with predictive insights.<\/li>\n\n\n\n<li>Integration with platforms such as Segment, Salesforce and Mixpanel.<\/li>\n\n\n\n<li>Advanced data visualisation and A\/B testing.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What can't you do with Amplitude?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It is not a traditional web analytics tool, but a product and behavioural analytics tool.<\/li>\n\n\n\n<li>It does not measure basic web traffic in the same way as GA4.<\/li>\n\n\n\n<li>The free version has data volume limitations.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Amplitude is ideal for <strong>SaaS companies, eCommerce and mobile apps<\/strong> who want to understand how users interact with their product in detail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Adobe Analytics<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/business.adobe.com\/es\/products\/adobe-analytics.html\"><strong>Adobe Analytics<\/strong><\/a> is one of the <strong>most powerful solutions on the market<\/strong>designed for companies that require <strong>advanced analytics with <\/strong><a href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/artificial-intelligence-data-analysis-marketing\/\"><strong>artificial intelligence<\/strong><\/a>Is it right for your business? If you need a deep level of segmentation and personalisation, Adobe Analytics is an option to consider.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>What can you do with Adobe Analytics?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Detailed tracking of user behaviour across multiple channels.<\/li>\n\n\n\n<li>Advanced segmentation with artificial intelligence and machine learning.<\/li>\n\n\n\n<li>Creation of real-time data streams for better decision making.<\/li>\n\n\n\n<li>Integration with other Adobe tools, such as Adobe Experience Cloud and Adobe Target.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>What can't you do with Adobe Analytics?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It is not an easy tool to set up and requires technical expertise.<\/li>\n\n\n\n<li>Its cost can be high for small companies or startups.<\/li>\n\n\n\n<li>The learning curve is steeper than with tools such as Google Analytics 4.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Adobe Analytics is ideal for large enterprises and brands looking for a <strong>advanced analytics with in-depth personalisation<\/strong> and AI-based predictive modelling.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion: Which one to choose?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>best alternative to GA4<\/strong> will depend on your needs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you are looking for <strong>privacy and simplicity<\/strong>Plausible.<\/li>\n\n\n\n<li>If you want to <strong>full control over data<\/strong>Matomo or Piwik PRO.<\/li>\n\n\n\n<li>If you need <strong>advanced behavioural analysis<\/strong> of users: Amplitude.<\/li>\n\n\n\n<li>If you are a large enterprise and need high-level analytics: Adobe Analytics.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Each tool has its own approach, so it will all depend on the needs and <a href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/digital-marketing-small-businesses\/\">your company's strategy<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfBuscas herramientas de medici\u00f3n alternativas a GA4? Si \u00faltimamente sientes que Google te est\u00e1 poniendo la zancadilla con la medici\u00f3n, no est\u00e1s solo. Desde la llegada de GA4 y el famoso Consent Mode, recoger datos se ha convertido en un ejercicio de paciencia\u2026 y de fe. Las m\u00e9tricas ya no cuadran. Pero calma, que hay [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":20897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-20895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Herramientas de medici\u00f3n alternativas a GA4 - DDigitals<\/title>\n<meta name=\"description\" content=\"\u00bfBuscas herramientas de medici\u00f3n alternativas a GA4? En este art\u00edculo te contamos las mejores opciones para tu empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/alternative-measurement-tools-ga4\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Herramientas de medici\u00f3n alternativas a GA4 - DDigitals\" \/>\n<meta property=\"og:description\" content=\"\u00bfBuscas herramientas de medici\u00f3n alternativas a GA4? 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