{"id":21533,"date":"2025-05-20T10:31:43","date_gmt":"2025-05-20T08:31:43","guid":{"rendered":"https:\/\/ddigitals.net\/?p=21533"},"modified":"2025-05-20T11:23:24","modified_gmt":"2025-05-20T09:23:24","slug":"organic-positioning-gemini-era","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/organic-positioning-gemini-era\/","title":{"rendered":"Organic positioning in the Gemini era: from SEO to AEO"},"content":{"rendered":"

For years, the organic positioning<\/strong> has been a mainstay in the digital strategies,<\/strong> guided by algorithms that reward relevance, authority and technical structure. But with the advent of tools such as Google Gemini<\/strong>driven by artificial intelligence <\/strong>generative, this model begins to transform.<\/p>\n\n\n\n

The Traditional SEO<\/strong> is beginning to make way for a new discipline called Answer Engine Optimization<\/strong> (AEO). This not only redefines how content is positioned, but also how it is interpreted and delivered in the form of direct response.<\/p>\n\n\n\n

Beyond the click, a new visibility scenario<\/h2>\n\n\n\n
\"seo<\/figure>\n\n\n\n

The organic traffic<\/strong> has historically been a metric for success in digital marketing<\/strong>. Appearing in the top positions used to be synonymous with visits. Today, that has changed.<\/p>\n\n\n\n

With Gemini<\/strong>the AI model developed by Google<\/strong>The direct response to the user is prioritised. <\/p>\n\n\n\n

In many searches, ten blue links are no longer displayed, but a paragraph generated by the IA<\/strong> that condenses information from various sources. And if your content is not part of those sources, it simply falls off the radar, even if it is well positioned on the traditional results<\/strong>.<\/p>\n\n\n\n

This represents a turning point for companies, content creators and industry professionals. SEO.<\/strong> Because now the question is not only \"how to appear in Google\", but \"how to become the source that Gemini<\/strong> used to construct their response\".<\/p>\n\n\n\n

What is AEO and what differentiates it from SEO?<\/h2>\n\n\n\n
\"aeo<\/figure>\n\n\n\n

The AEO (Answer Engine Optimisation)<\/strong> is the natural evolution of the SEO<\/strong> in an environment where traditional search engines are being replaced or complemented by artificial intelligence-based response engines such as Google Gemini. <\/strong><\/p>\n\n\n\n

Unlike the SEO<\/strong>which seeks to positioning websites<\/strong> in the rankings, the AEO<\/strong> focuses on structuring the content<\/strong> so that it can be interpreted, selected and used as a direct response by these systems.<\/p>\n\n\n\n

Its purpose is not so much to attract clicks<\/strong>but to ensure that the information you provide is clear, reliable and structured enough to be automatically quoted by a language model when answering a query. <\/p>\n\n\n\n

In this context, optimise<\/strong> It is no longer just a question of visibility, but of being the recognised source of the best possible response.<\/p>\n\n\n\n

How the value of content changes with the arrival of Gemini<\/h2>\n\n\n\n
\"organic<\/figure>\n\n\n\n

Gemini<\/strong>the new model of Google AI<\/strong>The new system introduces a major change in how information is processed, selected and presented to users. As opposed to the traditional, Gemini <\/strong>acts as a response generation system.<\/p>\n\n\n\n

It is trained with millions of documents, articles, databases and websites, but it does not directly copy the information, it reformulates it so that we understand it in a better way, based on learned patterns<\/strong> and in sources it considers to be reliable and highly relevant<\/p>\n\n\n\n

This shift implies a transformation in the way in which the online content. <\/strong><\/p>\n\n\n\n

It is no longer enough to create good texts positioned<\/strong> for certain keywords<\/strong>. The content must demonstrate authority, clarity and expertise in order for a model such as Gemini<\/strong> identify it as a valid source for generating responses.<\/p>\n\n\n\n

All this means several things, which we will now explain:<\/p>\n\n\n\n