{"id":23291,"date":"2025-06-25T10:27:24","date_gmt":"2025-06-25T08:27:24","guid":{"rendered":"https:\/\/ddigitals.net\/?p=23291"},"modified":"2025-06-25T10:32:22","modified_gmt":"2025-06-25T08:32:22","slug":"samsung-ads-launches-lnsights-planner-the-revolution-in-tv-planning-in-spain","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/news\/samsung-ads-launches-lnsights-planner-the-revolution-in-tv-planning-in-spain\/","title":{"rendered":"Samsung Ads launches lnsights Planner: the revolution in TV planning in Spain"},"content":{"rendered":"<p>Samsung Ads has announced the launch of <strong>Insights Planner<\/strong> in the Spanish market, a new tool designed to offer comprehensive TV planning in today's fragmented media ecosystem. The platform seeks to merge and analyse linear TV consumption and that of streaming platforms, providing a unified view for advertisers.<\/p>\n\n\n\n<p>Insights Planner is positioned as a solution to address the growing complexity of TV campaign planning. The tool leverages first-party data from Samsung Ads, obtained through its Automatic Content Recognition (ACR) technology on Samsung Smart TVs, and combines it with third-party data. This approach allows advertisers to gain a deeper understanding of user interaction with TV content.<\/p>\n\n\n\n<p>Key features of Insights Planner include the ability to identify users' exposure to linear TV campaigns and enrich these profiles with detailed demographic and behavioural information. The aim is to provide marketers with a tool that facilitates informed decision making, enabling more accurate optimisation of media strategies and greater effectiveness of advertising spend in the Spanish TV environment.<\/p>\n\n\n\n<p>The launch of Insights Planner responds to the market's need for a tool that removes the barriers between different TV consumption environments, offering a holistic view of viewer behaviour. This innovation is expected to contribute to greater efficiency and personalisation in the execution of advertising campaigns on Spanish television.<\/p>","protected":false},"excerpt":{"rendered":"<p>Samsung Ads has announced the launch of Insights Planner in the Spanish market, a new tool designed to offer comprehensive TV planning in today's fragmented media ecosystem. The platform seeks to merge and analyse linear TV consumption and that of streaming platforms, providing a unified view for advertisers. [...]<\/p>","protected":false},"author":3,"featured_media":23293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Samsung Ads lanza lnsights Planner: la revoluci\u00f3n en la planificaci\u00f3n televisiva en Espa\u00f1a - DDigitals<\/title>\n<meta name=\"description\" content=\"---Aqu\u00ed tienes una meta descripci\u00f3n que sigue las normas de Google para la noticia que te he redactado:**Samsung Ads lanza Insights Planner en Espa\u00f1a: la nueva herramienta unifica datos de TV lineal y streaming para una planificaci\u00f3n publicitaria integral y optimizada.**\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ddigitals.net\/en\/blog\/news\/samsung-ads-launches-lnsights-planner-the-revolution-in-tv-planning-in-spain\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samsung Ads lanza lnsights Planner: la revoluci\u00f3n en la planificaci\u00f3n televisiva en Espa\u00f1a - 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