{"id":23417,"date":"2025-08-25T12:56:42","date_gmt":"2025-08-25T10:56:42","guid":{"rendered":"https:\/\/ddigitals.net\/?p=23417"},"modified":"2025-08-25T12:57:57","modified_gmt":"2025-08-25T10:57:57","slug":"seo-social-media-2025","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/seo-redes-sociales-2025\/","title":{"rendered":"Did you know that your posts also rank? Do SEO in networks"},"content":{"rendered":"

For years, the SEO in networks<\/strong> was a secondary concept compared to traditional search engine positioning such as Google or Bing<\/strong>. <\/p>\n\n\n\n

However, in 2025<\/strong>The picture has changed radically, now, social content such as Reels, Instagram posts or TikTok<\/strong> also appear in Google search results<\/strong>. <\/p>\n\n\n\n

Today, more than ever, it is crucial to understand what is the SEO in networks<\/strong>why your posts can, and should, rank, and how to optimise your social content to appear at the top of search results.<\/p>\n\n\n\n

What is SEO in networks?<\/h2>\n\n\n\n
\"what<\/figure>\n\n\n\n

The SEO in networks<\/strong> is the set of techniques and strategies aimed at improving the organic visibility of your content on social media platforms. and now also in search engines such as Google<\/strong>.<\/p>\n\n\n\n

It's no longer just about getting more likes or followers, it's about positioning your content <\/strong>social networks so that they can be discovered by users even outside the networks.<\/p>\n\n\n\n

From 2025 onwards, Google has begun to indexing and displaying content such as Reels, Shorts, TikToks and viral posts<\/strong> directly into their SERPs<\/strong>. <\/p>\n\n\n\n

This means that your publications in social media<\/strong> now have the potential to compete with websites, blogs and news.<\/p>\n\n\n\n

Instagram and Google, a new chapter in SEO<\/h2>\n\n\n\n
\"instagram<\/figure>\n\n\n\n

From the 10 July 2025<\/strong>, Google can index public Instagram posts<\/a><\/strong>photos, descriptions, Reels, featured comments, hashtags and even location.\u00a0<\/p>\n\n\n\n

This turns every public publication into a unit of indexable content<\/strong> off the platform.<\/p>\n\n\n\n

This movement, driven by Target<\/strong>The strategy is clear: to position Instagram as a space that is not only social, but also informative, in the style of Pinterest and even TikTok<\/strong>which already allowed for a certain degree of indexation.<\/p>\n\n\n\n

For brands, this means that a post on Instagram <\/strong>no longer lives only in the app. It can now appear in Google<\/strong> in the face of related searches, compete with entries from blog<\/strong> o YouTube videos<\/strong>and attract qualified traffic without the need to invest in advertising.<\/p>\n\n\n\n

Which Instagram posts can be positioned?<\/h3>\n\n\n\n

As confirmed by Meta and Google:<\/strong><\/p>\n\n\n\n

 They can be indexed:<\/p>\n\n\n\n