{"id":23556,"date":"2025-10-27T12:00:15","date_gmt":"2025-10-27T11:00:15","guid":{"rendered":"https:\/\/ddigitals.net\/?p=23556"},"modified":"2025-10-30T12:29:42","modified_gmt":"2025-10-30T11:29:42","slug":"seo-technical-why-take-care-of-it","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-technical-why-take-care-of-it\/","title":{"rendered":"What is technical SEO and why should you take care of it?"},"content":{"rendered":"<p>When we talk about <strong>Technical SEO<\/strong> and search engine optimisation strategies, most people immediately think of keywords, appealing content or <strong>backlinks<\/strong>. And it makes sense: they are highly visible elements of a digital strategy.&nbsp;<\/p>\n\n\n\n<p>However, there is a silent and sometimes forgotten aspect that can make the difference between appearing on the first page of Google or being buried at the bottom of the results.&nbsp;<\/p>\n\n\n\n<p>In this article we will look at what it really means<strong>,<\/strong> why it is essential to take care of it and how it can become the invisible engine that <strong>boost the visibility of your website.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is technical SEO?<\/strong><\/h2>\n\n\n\n<p>Refers to all optimisations that are made to the internal structure and code of a website so that search engines can crawl, index and interpret the content efficiently.<\/p>\n\n\n\n<p>In other words, it's not about creating a more persuasive article or getting an extra link, it's about making sure that your website is built in a way that makes it more persuasive. <strong>logic<\/strong>, <strong>fast<\/strong>, <strong>accessible<\/strong> and <strong>error-free<\/strong> that hinder the <strong><a href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/why-user-experience-is-so-important\/\" target=\"_blank\" rel=\"noreferrer noopener\">user experience<\/a><\/strong> or Google's understanding.<\/p>\n\n\n\n<p>If we imagine your website as a house, the <strong>Technical SEO<\/strong> would be the quality of the foundations, electrics and plumbing. Nobody can see them with the naked eye, but if they are badly designed, sooner or later there will be problems.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The importance of taking care of it<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/importancia-del-seo-tecnico.jpg\" alt=\"importance of technical seo\" class=\"wp-image-23558\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/importancia-del-seo-tecnico.jpg 800w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/importancia-del-seo-tecnico-300x200.jpg 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/importancia-del-seo-tecnico-768x512.jpg 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/importancia-del-seo-tecnico-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Taking care of it is essential because search engine algorithms are becoming more and more demanding. <strong>Google<\/strong> no longer only rewards the <strong><a href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/original-seo-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">quality content<\/a>,<\/strong> also analyses the <strong>speed<\/strong>the <strong>security<\/strong>the <strong>compatibility<\/strong> with mobile devices and the clarity of the <strong>architecture<\/strong> of the site.<\/p>\n\n\n\n<p>A good <strong>Technical SEO<\/strong> offers benefits such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Better user experience:<\/strong> visitors enjoy a <strong>fast, secure and easy-to-navigate website.<br><\/strong><\/li>\n\n\n\n<li><strong>Increased visibility:<\/strong> if <strong>Google<\/strong> can easily crawl your site, they increase your chances of appearing in the top results.<br><\/li>\n\n\n\n<li><strong>Resource savings:<\/strong> a <strong>optimised structure<\/strong> avoids errors and reduces the need for costly corrections in the future.<br><\/li>\n<\/ul>\n\n\n\n<p>In short, neglecting this aspect is like investing in decorating a house without having checked the pipes for leaks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key elements<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/elementos-clave-del-seo.jpg\" alt=\"key elements of seo\" class=\"wp-image-23559\" title=\"key elements of seo\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/elementos-clave-del-seo.jpg 800w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/elementos-clave-del-seo-300x200.jpg 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/elementos-clave-del-seo-768x512.jpg 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/elementos-clave-del-seo-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Here is a breakdown of the main factors that make it up and that should be worked through step by step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Loading speed<\/strong><\/h3>\n\n\n\n<p>A<strong> website <\/strong>This slower pace scares off users and, in addition, it is punished in the ranking. <strong>Optimise images<\/strong>use a good <strong>hosting<\/strong>enable file compression or implement a <a href=\"https:\/\/aws.amazon.com\/es\/caching\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>system<\/strong> <strong>from<\/strong> <strong>cache<\/strong><\/a> are essential actions to make your page load in seconds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Site architecture<\/strong><\/h3>\n\n\n\n<p>The way you organise the sections, <strong>menus and internal links<\/strong> directly impacts directly on the ease with which <strong>Google<\/strong> crawls your content. A logical, hierarchical structure improves both user experience and search engine efficiency.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>XML Sitemap and robots.txt file<\/strong><\/h3>\n\n\n\n<p>Two tools that are invisible to the visitor but very important for the <strong>SEO<\/strong>. The <strong>sitemap<\/strong> tells search engines which pages exist and how they are related. The file<strong> robots.txt,<\/strong> The Commission, for its part, defines which sections should or should not be tracked.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Security and HTTPS<\/strong><\/h3>\n\n\n\n<p>A site without <strong><a href=\"https:\/\/latam.kaspersky.com\/resource-center\/definitions\/what-is-a-ssl-certificate\" target=\"_blank\" rel=\"noreferrer noopener\">SSL certificate<\/a><\/strong> (the green padlock in the browser) loses confidence and positions. <strong>Google<\/strong> gives priority to secure pages with <strong>HTTPS<\/strong>Today, this is no longer optional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mobile usability<\/strong><\/h3>\n\n\n\n<p>More than 60 % of the searches are performed from <strong>mobile devices<\/strong>. A site that is not <strong>responsive<\/strong> not only offers a bad experience, but it also remains <strong>lagging behind<\/strong> in the results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Correct indexing<\/strong><\/h3>\n\n\n\n<p>Not all the pages of your website should appear in the <strong>Google<\/strong>. Part of the <strong>Technical SEO<\/strong> is to decide what should <strong>index<\/strong> and what not, avoiding <strong>content<\/strong> <strong>duplicate<\/strong> o <strong>irrelevant<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Core Web Vitals<\/strong><\/h3>\n\n\n\n<p>They are a set of metrics that <strong>Google<\/strong> used to assess the <strong><a href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/ux-ui-in-2025-a-digital-revolution\/\" target=\"_blank\" rel=\"noreferrer noopener\">user experience<\/a><\/strong>: <strong>speed<\/strong> of cargo, <strong>interactivity<\/strong> and <strong>visual stability<\/strong>. Complying with these standards is an obligation within the <strong>SEO<\/strong> <strong>modern<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Common mistakes<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/errores-del-seo.jpg\" alt=\"seo mistakes\" class=\"wp-image-23560\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/errores-del-seo.jpg 800w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/errores-del-seo-300x200.jpg 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/errores-del-seo-768x512.jpg 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/errores-del-seo-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Many websites, even large ones, fail in basic aspects. Here are some common mistakes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Broken links leading to non-existent pages.<br><\/li>\n\n\n\n<li>Misconfigured redirects.<br><\/li>\n\n\n\n<li>Content duplicated by versions with and without \"www\" or with and without \"\/\".<br><\/li>\n\n\n\n<li>Lack of canonical labels.<br><\/li>\n\n\n\n<li>Do not use image compression.<br><\/li>\n\n\n\n<li>Orphan pages that are not linked from anywhere on the site.<br><\/li>\n<\/ul>\n\n\n\n<p>Detecting these problems in time avoids traffic loss and user frustration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tools to optimise<\/strong>lo<\/h2>\n\n\n\n<p>Fortunately, there are tools that make it easier to detect and correct errors. Some of the most widely used are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Search Console:<\/strong> allows you to monitor how <strong>Google<\/strong> see your site.<br><\/li>\n\n\n\n<li><strong>Screaming Frog:<\/strong> scans pages for broken links, redirects or indexing errors.<br><\/li>\n\n\n\n<li><strong>PageSpeed Insights:<\/strong> analyses the <strong>speed<\/strong> and <strong>recommends improvements.<\/strong><br><\/li>\n\n\n\n<li><strong>Semrush and Ahrefs:<\/strong> offer full audits<strong>.<\/strong><br><\/li>\n<\/ul>\n\n\n\n<p>Ideally, it is best to combine several of these options in order to have a <strong>global vision<\/strong>l and keep your site healthy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to start caring<\/strong>lo<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/cuidado-seo.jpg\" alt=\"seo care\" class=\"wp-image-23562\" title=\"seo care\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/cuidado-seo.jpg 800w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/cuidado-seo-300x200.jpg 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/cuidado-seo-768x512.jpg 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/cuidado-seo-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>If you have never worked on this part of your website before, it can seem overwhelming. However, there is a logical order in which to start:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Audit your website:<\/strong> detects current problems.<br><\/li>\n\n\n\n<li><strong>Corrects critical errors:<\/strong> broken links, security, indexing.<br><\/li>\n\n\n\n<li><strong>Optimise speed:<\/strong> check <strong>hosting<\/strong>, <strong>images<\/strong> and <strong>cache<\/strong>.<br><\/li>\n\n\n\n<li><strong>Review mobile usability:<\/strong> make sure that everything works well on different devices.<br><\/li>\n\n\n\n<li><strong>Create a maintenance plan:<\/strong> on <strong>Technical SEO<\/strong> is not a one-off, but a constant process.<br><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The relationship with digital marketing<\/strong><\/h2>\n\n\n\n<p>The <strong>Technical SEO<\/strong> does not live in isolation. It is an integral part of any business' digital marketing strategy. A brilliant piece of content or a well-designed advertising campaign can lose effectiveness if the website that receives it is not technically optimised.<\/p>\n\n\n\n<p>Think of it as the foundation of any digital strategy: without good support, any content, design or advertising effort risks falling apart.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Real cases:<\/strong><\/h3>\n\n\n\n<p>Many companies have experienced remarkable improvements simply by working with it. Typical examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An online shop that doubled its traffic by optimising its <strong>loading speed.<\/strong><br><\/li>\n\n\n\n<li>A blog that eliminated duplicate content and saw how it <strong>Google<\/strong> started to better position its articles.<br><\/li>\n\n\n\n<li>A local company that improved its <strong>web architecture<\/strong> and multiplied visits from mobile phones.<br><\/li>\n<\/ul>\n\n\n\n<p>These cases show that it is not always about publishing more content, but about making sure that the digital structure is solid.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The future of technical SEO<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/cual-es-el-futuro-del-seo.jpg\" alt=\"what is the future of seo\" class=\"wp-image-23561\" title=\"what is the future of seo\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/cual-es-el-futuro-del-seo.jpg 800w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/cual-es-el-futuro-del-seo-300x200.jpg 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/cual-es-el-futuro-del-seo-768x512.jpg 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/cual-es-el-futuro-del-seo-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>The<strong> search engines<\/strong> are constantly evolving. The <strong>Technical SEO<\/strong> will also do so, adapting to new user experience parameters, artificial intelligence and changes in algorithms.<\/p>\n\n\n\n<p>In the near future, aspects such as web accessibility, the use of structured data and integration with new technologies (such as voice search) will become even more relevant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Care for the base to grow<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/cuidar-la-base.jpg\" alt=\"caring for the grassroots\" class=\"wp-image-23563\" title=\"caring for the grassroots\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/cuidar-la-base.jpg 800w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/cuidar-la-base-300x200.jpg 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/cuidar-la-base-768x512.jpg 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2025\/10\/cuidar-la-base-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>The <strong>Technical SEO<\/strong> It may not be the most visible or glamorous aspect of digital marketing, but it is the one that ensures that everything else works well. Without it, your website risks falling behind, losing traffic and missing out on the potential of your content and advertising strategies.<\/p>\n\n\n\n<p>Investing time and resources in this area is not an expense, but an investment in the digital health of your business. If you want Google and users to find you, trust you and stay on your site, taking care of it is not an option: it is a necessity.<\/p>\n\n\n\n<p>If you have a business and you don't want to be left behind in this new paradigm, the key is to anticipate. And that is where a good\u00a0<strong>SEO strategy<\/strong>\u00a0adapted to constant change makes the difference.<\/p>\n\n\n\n<p>At <strong><a href=\"https:\/\/ddigitals.net\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">DDigitals<\/a><\/strong>We understand that good positioning starts from within. Our team of <strong>SEO<\/strong> analyse, correct and optimise every detail of your website so that Google understands it, values it and positions it where it deserves to be: in the first results.<br><a href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/ux-ui-business-design\/\"><\/a><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>When we talk about technical SEO and search engine optimisation strategies, most people immediately think of keywords, attractive content or backlinks. And it makes sense: these are highly visible elements of a digital strategy.  However, there is a silent and sometimes forgotten aspect that can make the difference between appearing in the search engine [...]<\/p>","protected":false},"author":35,"featured_media":23583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-23556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e9 es el SEO t\u00e9cnico y por qu\u00e9 es clave para tu web | DDigitals<\/title>\n<meta name=\"description\" content=\"Descubre qu\u00e9 es el SEO t\u00e9cnico, por qu\u00e9 es esencial para el posicionamiento y c\u00f3mo se optimiza tu web para destacar en Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-technical-why-take-care-of-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El SEO t\u00e9cnico: el motor invisible que hace despegar tu web\" \/>\n<meta property=\"og:description\" content=\"Puedes tener un gran contenido, pero sin un buen SEO t\u00e9cnico tu web no despegar\u00e1. 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