{"id":6430,"date":"2021-02-22T20:06:44","date_gmt":"2021-02-22T19:06:44","guid":{"rendered":"https:\/\/ddigitals.net\/?p=6430"},"modified":"2023-12-07T20:29:50","modified_gmt":"2023-12-07T19:29:50","slug":"trends-digital-marketing-2022","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/trends-digital-marketing-2022\/","title":{"rendered":"Trends in digital marketing for 2022"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large is-resized size-movil is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-1024x1024.jpg\" alt=\"\u00c1Lvaro V\u00e1zquez\" class=\"wp-image-6624\" style=\"width:124px;height:124px\" srcset=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-1024x1024.jpg 1024w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-300x300.jpg 300w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-150x150.jpg 150w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-768x768.jpg 768w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-1536x1536.jpg 1536w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-500x500.jpg 500w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-800x800.jpg 800w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-1280x1280.jpg 1280w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor.jpg 1709w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center ghostkit-custom-Z1aKmoS has-text-color\" style=\"color:#666666;font-size:14px\"><strong><a href=\"https:\/\/ddigitals.net\/blog\/author\/alvarovc\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00c1lvaro V\u00e1zquez<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center ghostkit-custom-Z1aKmoS has-text-color\" style=\"color:#666666;font-size:14px\">Digital Marketing Manager<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Hello! We have already written and updated the <a href=\"https:\/\/ddigitals.net\/blog\/marketing-digital\/tendencias-marketing-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Marketing Trends for 2024<\/a><\/pre>\n\n\n\n<p>We had to start somehow the blog and I have chosen an evergreen and easy content (but you do not know what awaits you in the future); and since everyone in the industry has a content that tells what is and what will be new this year in the digital world, I want to go ahead and talk about the <strong>trends in digital marketing for 2022<\/strong>.<\/p>\n\n\n\n<p>That&#8217;s just the tip of the iceberg.<\/p>\n\n\n\n<p>If you take a look around the web, you will find a lot of information about these &#8220;<strong>new trends in online marketing<\/strong>&#8220;; however, they are not really trends and they are not really new.<\/p>\n\n\n\n<p>It makes sense, the technology, the legislation, the media may change, but the <strong>basic pillars of the relationship with the customer<\/strong> and with advertising will never change.<\/p>\n\n\n\n<p>This, in my opinion, is what marketing is all about: understanding and improving the life of the consumer. Nothing more (and nothing less).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-will-marketing-change-in-2022\"><span class=\"ez-toc-section\" id=\"How_will_marketing_change_in_2022\"><\/span>How will marketing change in 2022?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">&iacute;ndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-66485d4721e37\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-66485d4721e37\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/trends-digital-marketing-2022\/#How_will_marketing_change_in_2022\" title=\"How will marketing change in 2022?\">How will marketing change in 2022?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/trends-digital-marketing-2022\/#Online_marketing_trends_that_could_work\" title=\"Online marketing trends that could work\">Online marketing trends that could work<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/trends-digital-marketing-2022\/#1_Voice_marketing_strategies\" title=\"1. Voice marketing strategies\">1. Voice marketing strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/trends-digital-marketing-2022\/#2_No_code%E2%80%9D_automations_and_the_death_of_programmers\" title=\"2. No code&#8221; automations and the death of programmers\">2. No code&#8221; automations and the death of programmers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/trends-digital-marketing-2022\/#3_Salestech_or_digital_B2B\" title=\"3. Salestech or digital B2B\">3. Salestech or digital B2B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/trends-digital-marketing-2022\/#4_Cross-cutting_agencies_to_square_the_circle\" title=\"4. Cross-cutting agencies to square the circle\">4. Cross-cutting agencies to square the circle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/trends-digital-marketing-2022\/#5_The_end_of_third-party_cookies\" title=\"5. The end of third-party cookies \">5. The end of third-party cookies <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/trends-digital-marketing-2022\/#6_Virtual_Reality_and_its_conjunction_with_the_Metaverse\" title=\"6. Virtual Reality and its conjunction with the Metaverse\">6. Virtual Reality and its conjunction with the Metaverse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/trends-digital-marketing-2022\/#7_Live_stream_shopping_or_live_ecommerce\" title=\"7. Live stream shopping or live ecommerce\">7. Live stream shopping or live ecommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/trends-digital-marketing-2022\/#Programmatic_advertising_future_and_present\" title=\"Programmatic advertising, future and present\">Programmatic advertising, future and present<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/trends-digital-marketing-2022\/#9_Inbound_marketing_will_continue_to_be_a_hit\" title=\"9. Inbound marketing will continue to be a hit\">9. Inbound marketing will continue to be a hit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/trends-digital-marketing-2022\/#10_Chatbots_more\" title=\"10. Chatbots, more\">10. Chatbots, more<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Although it is a very complicated question to answer, I believe that marketing will change and evolve in relation to the evolution and development of companies.<\/p>\n\n\n\n<p>The evolutionary reality of online marketing varies a lot (in fact, it has absolutely nothing to do with it) and <strong>depends on how digitised a company is<\/strong>.<\/p>\n\n\n\n<p>The fact that a company is digitised d<strong>oes not mean that they have many millions to invest in advertising and online marketing<\/strong> (although obviously the more investment resources they have, the better); it is a question of an attitude and a knowledge of the territory that should be, at this stage of the film, wide-ranging.<\/p>\n\n\n\n<p>The more knowledge, training and involvement all members of a company have in their digital marketing and sales strategy, the more successful their strategy will be. Otherwise, it will be very difficult to move forward; because magic cannot be done, no matter how well-intentioned you are.<\/p>\n\n\n\n<p>That said, many of the trends that were trends in the year 2000 will be new for some companies in 2021, and for others who do train daily in the online territory, these predictions may seem like a joke.<\/p>\n\n\n\n<p><em>How will marketing change?<\/em> I don&#8217;t think that&#8217;s the right question to ask. In my opinion, the right question is how will companies change their marketing strategy in the coming years?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"online-marketing-trends-that-could-work\"><span class=\"ez-toc-section\" id=\"Online_marketing_trends_that_could_work\"><\/span>Online marketing trends that could work<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I don&#8217;t know if I&#8217;m going to write a lot of them; but I think they are enough (social Ads, Adwords and TikTok are not trends, sorry) and I consider them interesting; even if some of them don&#8217;t really fit or we don&#8217;t know how to find their usefulness with brands.<\/p>\n\n\n\n<p>Here I go.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-voice-marketing-strategies\"><span class=\"ez-toc-section\" id=\"1_Voice_marketing_strategies\"><\/span>1. Voice marketing strategies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"tg-oembed-container\"><iframe title=\"Stubb + Alexa Preview\" src=\"https:\/\/player.vimeo.com\/video\/219763193?h=e7c7f01daf&amp;dnt=1&amp;app_id=122963\" width=\"812\" height=\"457\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Language has always been very interesting to me, and of course audio could not be less interesting.<\/p>\n\n\n\n<p>Besides, you already know that the trend is to go towards natural language when interacting with gadgets, so content on voice or audio devices will be a strategy to explore more deeply in the years to come.<\/p>\n\n\n\n<p>In fact, there are already voice marketing agencies focused on <a href=\"https:\/\/www.voicemktg.com\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>voice marketing<\/strong><\/a>.<\/p>\n\n\n\n<p><strong>We will see in which sectors it will make sense and in which it will not.<\/strong><\/p>\n\n\n\n<p>In particular, taking a look at the Alexa app itself, it doesn&#8217;t seem to be <strong>having much impact at the moment in strategic sectors<\/strong> such as large-scale retail, but it does have an impact on leisure (music, for example) in the smart home category.<\/p>\n\n\n\n<p>It probably also makes sense in the automotive sector, but at the moment, for the consumer, both usability and usefulness are rather limited.<\/p>\n\n\n\n<p>In any case, here you can read some <strong><a href=\"https:\/\/blog.hubspot.com\/marketing\/alexa-skills-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">examples of content marketing with Alexa<\/a><\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-no-code-automations-and-the-death-of-programmers\"><span class=\"ez-toc-section\" id=\"2_No_code%E2%80%9D_automations_and_the_death_of_programmers\"><\/span>2. No code&#8221; automations and the death of programmers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is an exaggeration and, at the same time, it is not.<\/p>\n\n\n\n<p>This is not new, it has been happening for years: in the marketing environment, more and more applications, systems and DIY software are increasing and displacing the need for programming.<\/p>\n\n\n\n<p>Technological advances are increasing rapidly and drag and drop solutions are making life easier for companies and users.<\/p>\n\n\n\n<p>By 2025, many experts estimate that <strong><a href=\"https:\/\/www.goodrebels.com\/es\/rebelthinking\/la-agenda-digital-del-ceo-despues-covid-19\/\" target=\"_blank\" rel=\"noreferrer noopener\">70% of automation will be done through tools that do not need to be programmed<\/a><\/strong>, so if you have not yet explored it, I invite you to start exploring.<\/p>\n\n\n\n<p>As I mentioned at the beginning, automation tools and the need to automate processes is relative to the typology of each company; but very necessary.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-salestech-or-digital-b2b\"><span class=\"ez-toc-section\" id=\"3_Salestech_or_digital_B2B\"><\/span>3. Salestech or digital B2B<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-12\"><div class=\"ghostkit-col-content is-layout-flow wp-block-grid-column-is-layout-flow\">\n<p>The COVID-19 crisis has undoubtedly accelerated it, but there is no doubt that we are immersed in the salestech era, and no, I am not talking about giving people a hard time on Linkedin so that they will buy from you or listen to you.<\/p>\n\n\n\n<p>As you can see in the following slide, the panorama is tremendous.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2021\/02\/2021-salestech-landscape_1200px.jpg\" alt=\"2021 Enterprise SalesTech Landscape\" class=\"wp-image-4168\"\/><figcaption class=\"wp-element-caption\">Salesthec outlook in 2021, perhaps a bit oversized<\/figcaption><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>In fact, according to this study by the consultancy firm <strong><a href=\"https:\/\/www.mckinsey.com\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey<\/a><\/strong>, digital growth in the search and comparison phases of the customer journey has increased by more than 100%.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/b2b_mckinsey_-1024x576.jpg\" alt=\"\" class=\"wp-image-6691\" srcset=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/b2b_mckinsey_-1024x576.jpg 1024w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/b2b_mckinsey_-300x169.jpg 300w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/b2b_mckinsey_-768x432.jpg 768w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/b2b_mckinsey_-1536x864.jpg 1536w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/b2b_mckinsey_-500x281.jpg 500w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/b2b_mckinsey_-800x450.jpg 800w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/b2b_mckinsey_-1280x720.jpg 1280w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/b2b_mckinsey_.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Source: McKinsey<\/figcaption><\/figure>\n\n\n\n<p>In this sense, opportunities in the B2B channel and in the <strong>real and professional automation of the sales funnel<\/strong> will be one of the keys in 2022 and beyond.<\/p>\n\n\n\n<p>Forget about selling (only) face-to-face; salestech is more alive than ever.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-cross-cutting-agencies-to-square-the-circle\"><span class=\"ez-toc-section\" id=\"4_Cross-cutting_agencies_to_square_the_circle\"><\/span>4. Cross-cutting agencies to square the circle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In this day and age, and even more so in our sector, there is a lot of talk about specialisation.<\/p>\n\n\n\n<p>And this is both yes and no.<\/p>\n\n\n\n<p>The truth is that people prefer to centralise everything in a single company rather than having to talk to 10 suppliers at the same time.<\/p>\n\n\n\n<p>A marketing manager would <strong>rather talk to one agency than 5<\/strong>, and he or she would rather talk to one person than 10.<\/p>\n\n\n\n<p>The future of agencies is to be <strong>totally transversal to the business<\/strong>, as it does not make sense to dismember and disintegrate the strategy of a company based on the specialisations of different suppliers.<\/p>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f6826-o1\" lang=\"es-ES\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/6430\/#wpcf7-f6826-o1\" method=\"post\" class=\"wpcf7-form init wpcf7-acceptance-as-validation\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"6826\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.4\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f6826-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div class=\"formulario-blog\">\n\t<p class=\"titulo\">Si te gustan nuestros contenidos, \u00a1sucr\u00edbete a nuestro blog!\n\t<\/p>\n\t<p>EMAIL* <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email maxwidth-contact\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"tu email\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n\t<\/p>\n\t<p style=\"margin-bottom: 1em;\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Suscribirse\" \/>\n\t<\/p>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-112\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-112\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span><small>I declare that I understand and accept the <a href=\"\/en\/privacy-policy\/ \" title=\"PRIVACY POLICY\" target=\"_blank\">PRIVACY POLICY<\/a> of the website ddigitals.net <\/small>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\n\n\n<p>Let&#8217;s not get confused: we have to be specialists, but in the same place.<\/p>\n\n\n\n<p>SEO, SEM, programmatic, CRM, databases, social networks or public relations do not make sense in a disintegrated way, as it is very difficult to build business through dismembered legs.<\/p>\n\n\n\n<p>In this sense, the niche specialisation of an agency leads to missing out on the complete picture of the company it serves. Offering <strong><a href=\"https:\/\/www.clickready.com\/2022-digital-marketing-trends\" target=\"_blank\" rel=\"noreferrer noopener\">integrated solutions<\/a><\/strong> is essential to <strong>provide value to clients<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-the-end-of-third-party-cookies\"><span class=\"ez-toc-section\" id=\"5_The_end_of_third-party_cookies\"><\/span>5. The end of third-party cookies <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google announced that it will block third-party cookies in its Google Chrome browser in 2022.<\/p>\n\n\n\n<p>This is not surprising (besides, its competitors have already done so); but <strong>it will make it difficult for companies to interact with potential audiences on an advertising level<\/strong> as they have done until now.<\/p>\n\n\n\n<p>Remarketing, personalisation, interests, display; in short, techniques that have their days numbered for impact.<\/p>\n\n\n\n<p>This is not surprising, because the user demands privacy (and this is how it should be) and also the laws are increasingly tougher and more restrictive, as it could not be otherwise.<\/p>\n\n\n\n<p><strong>The question then is: how are we as a company going to deal with this lack of data in the world&#8217;s most widely used browser?<\/strong><\/p>\n\n\n\n<p>Although I would like to expand on the subject, the answer lies in the collection and exploitation of <strong><a href=\"https:\/\/www.onaudience.com\/resources\/1st-party-data-vs-2nd-party-data-vs-3rd-party-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">1st party data<\/a><\/strong> ( the data that companies acquire from their users and customers at first hand).<\/p>\n\n\n\n<p>In other words, the logical thing to do. The most important data for a company is not the data it buys from third parties; it is the data it obtains first hand.<\/p>\n\n\n\n<p>Many see this as a disgrace for the digital ecosystem, but I think it is a clear <strong>opportunity for long-term work<\/strong> and to improve the <strong>real<\/strong> relationship with real customers.<\/p>\n\n\n\n<p>A lot of customer centric, but if we&#8217;re flooding the user with third party data, I don&#8217;t know what to tell you.<\/p>\n\n\n\n<p>Nowadays, there are already paths to follow, such as, for example, improving the organic channel (longer term); <strong><a href=\"https:\/\/digitaluncovered.com\/in-market-audiences-affinity-audiences-targeting-by-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">generating smaller but highly qualified audiences<\/a><\/strong> (Affinity and In Market) or negotiating with the media directly, as they are going to become relevant again.<\/p>\n\n\n\n<p>We will see the future, little by little, but this is certainly a key change for 2022.<\/p>\n\n\n\n<p>For our part, as always, we will be at the forefront and we will try to provide as much value as possible in each of our actions.<\/p>\n\n\n\n<p>And so, let&#8217;s go for it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-virtual-reality-and-its-conjunction-with-the-metaverse\"><span class=\"ez-toc-section\" id=\"6_Virtual_Reality_and_its_conjunction_with_the_Metaverse\"><\/span>6. Virtual Reality and its conjunction with the Metaverse<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"tg-oembed-container\"><iframe title=\"El Metaverso de Facebook: \u00bfC\u00f3mo puedes formar parte de \u00e9l?\" width=\"812\" height=\"457\" src=\"https:\/\/www.youtube.com\/embed\/R8mj1kTT4hk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Another trendy topic, virtual reality or virtual worlds or the famous Metaverse.<\/p>\n\n\n\n<p>By the way, I recommend this blog, as they are<strong><a href=\"https:\/\/metaversa.pro\" target=\"_blank\" rel=\"noreferrer noopener\"> experts in Metaverse<\/a><\/strong> and everything to do with it.<\/p>\n\n\n\n<p>The year 2022 is the year of the beginning of what will be <strong>one of the great revolutions<\/strong> not only in marketing, but in the world as we know it today.<\/p>\n\n\n\n<p>Start studying about blockchain, NFTs, metaverses and cryptocurrencies because it is a field that will have a lot to look forward to.<\/p>\n\n\n\n<p>Recommended: <strong><a href=\"https:\/\/ddigitals.net\/blog\/marketing-digital\/publicidad-metaverso\/\" target=\"_blank\" rel=\"noreferrer noopener\">Metaverse and advertising.<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-live-stream-shopping-or-live-ecommerce\"><span class=\"ez-toc-section\" id=\"7_Live_stream_shopping_or_live_ecommerce\"><\/span>7. Live stream shopping or live ecommerce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/05\/online-live-1024x519.png\" alt=\"\" class=\"wp-image-8601\"\/><\/figure>\n\n\n\n<p>As the name suggests, if you want to sell in your e-commerce, you have to do it live.<\/p>\n\n\n\n<p>It is a trend that has been going strong for some time now in the United States and which many brands are now joining.<\/p>\n\n\n\n<p>The idea is to make a streaming event where the audience can buy the product that is being offered, so simple and inspiring.<\/p>\n\n\n\n<p>In <strong><a href=\"https:\/\/influencermarketinghub.com\/live-shopping-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">this post<\/a><\/strong> you can find several tools to promote your product live on the internet. Although one of our favourites is <strong><a href=\"https:\/\/onlive.site\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Online Live<\/a><\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"programmatic-advertising-future-and-present\"><span class=\"ez-toc-section\" id=\"Programmatic_advertising_future_and_present\"><\/span>Programmatic advertising, future and present<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As a quick reminder, programmatic advertising is about chasing audiences, not just buying space.<\/p>\n\n\n\n<p>This type of advertising is the fuel of marketing today and will be for many years to come.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/05\/publicidad-gasto-en-usa.png\" alt=\"Gr\u00e1fico de inversi\u00f3n publicidad program\u00e1tica USA\" class=\"wp-image-8602\"\/><figcaption class=\"wp-element-caption\">Source: https:\/\/www.emarketer.com\/content\/insider-intelligence-digital-advertising-trends-watch-2022<\/figcaption><\/figure>\n\n\n\n<p>It is a type of advertising that is growing steadily and by 2022, according to Emarketer <strong><a href=\"https:\/\/www.insiderintelligence.com\/content\/insider-intelligence-digital-advertising-trends-watch-2022\" target=\"_blank\" rel=\"noreferrer noopener\">it will account for 86.5% of total advertising spend<\/a><\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-inbound-marketing-will-continue-to-be-a-hit\"><span class=\"ez-toc-section\" id=\"9_Inbound_marketing_will_continue_to_be_a_hit\"><\/span>9. Inbound marketing will continue to be a hit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>And there is a logic to it.<\/p>\n\n\n\n<p>Nothing converts better than ranking for something that is in demand.<\/p>\n\n\n\n<p>That&#8217;s why SEO will continue to be a trend for 2022, because the organic channel is the channel that currently converts the most, at least that&#8217;s what our colleagues at Flat 101 tell us in their <strong><a href=\"https:\/\/www.flat101.es\/estudio-conversion-negocios-digitales-espanoles-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">2022 conversion study<\/a><\/strong> (and which we corroborate with our own data).<\/p>\n\n\n\n<p>Always keep SEO in your mind, my friend.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-chatbots-more\"><span class=\"ez-toc-section\" id=\"10_Chatbots_more\"><\/span>10. Chatbots, more<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In other words, person-to-person customer service.<\/p>\n\n\n\n<p>E-commerce does not exist, or should not exist, without a chat to deal with customers. Nobody likes the impersonal and chatbots are an excellent tool to generate the trust that is so lacking to push sales.<\/p>\n\n\n\n<p>Chatbots are the kings of conversational marketing and <strong>will continue to be so in 2022<\/strong>.<\/p>\n\n\n\n<p>For our part, as always, we will be at the forefront and we <strong>will try to provide as much value as possible<\/strong> in each of our actions and set effective digital marketing strategies.<\/p>\n\n\n\n<p>And so, we are going all out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello! We have already written and updated the Digital Marketing Trends for 2024 We had to start somehow the blog and I have chosen an evergreen and easy content (but you do not know what awaits you in the future); and since everyone in the industry has a content that tells what is and what [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7340,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_vp_format_video_url":"","_vp_image_focal_point":{"x":0.24,"y":0.54},"footnotes":""},"categories":[12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trends in digital marketing for 2022 - DDigitals<\/title>\n<meta name=\"description\" content=\"Social media or Adwords are not marketing trends. We tell you what will be trending in digital marketing in 2022 so you can anticipate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/trends-digital-marketing-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trends in digital marketing for 2022 - DDigitals\" \/>\n<meta property=\"og:description\" content=\"Social media or Adwords are not marketing trends. 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