{"id":6667,"date":"2021-03-05T12:14:06","date_gmt":"2021-03-05T11:14:06","guid":{"rendered":"https:\/\/ddigitals.net\/?p=6667"},"modified":"2023-03-01T11:30:20","modified_gmt":"2023-03-01T10:30:20","slug":"how-to-make-a-podcast","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/how-to-make-a-podcast\/","title":{"rendered":"How to make a podcast to promote your business?"},"content":{"rendered":"\n
\"Pablo<\/figure>\n\n\n\n

Pablo Herrera<\/strong>
Head of SEO & Content<\/span><\/p>\n\n\n\n

In this article I will explain how to make a podcast step by step<\/strong>, from recording, to editing, to broadcasting on social networks or the possibility of recording live or recorded.<\/p>\n\n\n\n

Creating a podcast to promote your business<\/strong> is a pretty smart idea. First of all, because we are living the golden age of podcasts<\/strong>, as The New York Times called it last November.<\/p>\n\n\n\n

Already in 2018, 40 percent of Spaniards listened to podcasts<\/a><\/strong>, making our country the second country with the highest percentage in Europe, after Sweden and Norway.<\/p>\n\n\n\n

As of 2020, pandemic by pandemic, this figure has skyrocketed. In the first half of last year alone, there were 25% more listeners than in the same period of the previous year<\/strong>, according to Voxnest.<\/p>\n\n\n\n

Podcasts <\/strong>have ceased to be digital versions of radio programs<\/strong> to reach their own entity. Outside of large corporate sponsorships, individuals have managed to get out of their living rooms and fill theaters, be bought out or even create side businesses.<\/p>\n\n\n\n

Companies are beginning to discover that the money is in the podcast. According to a report by Deloitte<\/strong>, by 2025 the podcast world will represent a market of 3.3 billion dollars.<\/p>\n\n\n\n

For example, here’s a button. Podimo, a paid platform with exclusive – and non-exclusive – podcasts born in 2019, has raised \u20ac11.2 million in its latest round of funding this 2021. A year earlier, it had raised another 15 million.<\/p>\n\n\n\n

And I’m not talking about advertising but, above all, about its great segmentation capacity. Today, the podcast is, along with written content, the fastest way to reach your audience and provide value.<\/p>\n\n\n\n

<\/span>What is a podcast?<\/strong><\/span><\/h2>
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índice<\/p>\n