{"id":7092,"date":"2022-06-10T12:12:30","date_gmt":"2022-06-10T10:12:30","guid":{"rendered":"https:\/\/ddigitals.net\/en\/?p=7092"},"modified":"2022-10-26T11:41:05","modified_gmt":"2022-10-26T09:41:05","slug":"sensorial-marketing","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/sensorial-marketing\/","title":{"rendered":"Sensorial marketing: the power of the senses in marketing"},"content":{"rendered":"\n
\"\u00c1Lvaro<\/figure>\n\n\n\n

\u00c1lvaro V\u00e1zquez<\/a><\/strong><\/p>\n\n\n\n

Digital Marketing Manager<\/p>\n\n\n\n

Sensorial marketing<\/strong> is a set of strategies that, without being aware of it, constantly surrounds us.<\/p>\n\n\n\n

When it comes to marketing, most people think of advertising campaigns<\/strong> behind new products, social media management or crocheted slogans that help brands boost revenues. <\/p>\n\n\n\n

The truth is that marketing involves a myriad of exciting strategic and operational actions. This is certainly the case of sensorial marketing<\/strong>. <\/p>\n\n\n\n

\"Sensorial<\/figure>\n\n\n\n

The ability of some brands to play with the senses and achieve an astonishing identity and recognition through perceptions <\/strong>leaves any marketing enthusiast speechless. <\/p>\n\n\n\n

Sensorial marketing<\/strong> is a very difficult technique to apply as it requires great strategy and sometimes, not all efforts bring the expected results.<\/p>\n\n\n\n

However, if a brand manages to sticks the consumer’s mind, it can be there perpetually.<\/p>\n\n\n\n