{"id":7165,"date":"2021-06-01T07:26:38","date_gmt":"2021-06-01T05:26:38","guid":{"rendered":"https:\/\/ddigitals.net\/?p=7165"},"modified":"2021-06-01T07:26:38","modified_gmt":"2021-06-01T05:26:38","slug":"seo-amazon","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-amazon\/","title":{"rendered":"How to do SEO on Amazon effectively"},"content":{"rendered":"

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Is it possible to do SEO in Amazon<\/strong>? The answer is clear and it is yes. The online retail giant has its own positioning algorithm<\/strong>The A9, with its specific features to which attention should be paid. The secrecy<\/strong> by the sales provider is absolute<\/strong>Well, we are used to it. It is often said that Amazon will show the products they want to sell and there is little you can do about this. Well... the latter is not entirely true.<\/em>So let's look at why.<\/p>\n\n\n\n

There are several ranking factors that can be difficult for marketers large and small to take on board at first, as they go out into the field to play. The American king of Internet sales lends special attention<\/strong> the so-called '.performance factors<\/strong>These are, for example, the number of sales a product has, the images, the CTR, or the rating score. Of course, the price is<\/strong> another performance attribute key<\/strong> that affect the positioning of a listing<\/em> and one of the determining factors for winning the buy box<\/a>.<\/p>\n\n\n\n

\"Amazon
Amazon's Buy Box is a welcome headache<\/figcaption><\/figure>\n\n\n\n

But then, what factors can you intervene on in order to do SEO on Amazon? These are the so-called relevant factors<\/strong> and are closely related to the research keywords<\/strong><\/a>. It is about acting on the different editable fields of a product page<\/strong> on Amazon, in relation to key words of interest, which allow rank positively<\/strong> in front of a searches<\/strong> of users.<\/p>\n\n\n\n

Ok, so what do I have to 'touch' to do SEO on Amazon?<\/h2>\n\n\n\n

First of all, it is important to be clear that here the keyword research reigns supreme<\/strong>which is in charge. In all the fields below, it is a matter of acting on a keyword in relation to our product page on Amazon. Once the performance factors have 'started to move', it is now the turn of the relevance factors. It should also be borne in mind that if there are not many product pages competing for one term<\/strong>On Page factors become more important and can represent an important great opportunity<\/strong>.<\/p>\n\n\n\n

Probably, the field product title<\/strong> is the one that greater strength <\/strong>can contribute to our strategy On Page on Amazon<\/strong>. In this case it is a matter of including as many keywords related to our product page as possible. Yes, I've seen things you wouldn't believe<\/em>I have seen personalised pillows titled as a rectangular cushion with a photo, so it is clear that few people are looking for a rectangular cushion<\/em>when you're looking for a pillow, right? Well, that's what the Amazon keyword research tools<\/a>.<\/p>\n\n\n\n

Here are some tips for SEO titles on Amazon:<\/p>\n\n\n\n