{"id":7189,"date":"2022-09-21T12:23:48","date_gmt":"2022-09-21T10:23:48","guid":{"rendered":"https:\/\/ddigitals.net\/en\/?p=7189"},"modified":"2023-02-23T14:09:04","modified_gmt":"2023-02-23T13:09:04","slug":"digital-marketing-trends","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/digital-marketing-trends\/","title":{"rendered":"Digital marketing trends for 2023"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized size-movil is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-1024x1024.jpg\" alt=\"\u00c1Lvaro V\u00e1zquez\" class=\"wp-image-6624\" style=\"width:124px;height:124px\" srcset=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-1024x1024.jpg 1024w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-300x300.jpg 300w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-150x150.jpg 150w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-768x768.jpg 768w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-1536x1536.jpg 1536w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-500x500.jpg 500w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-800x800.jpg 800w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-1280x1280.jpg 1280w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor.jpg 1709w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center ghostkit-custom-Z1aKmoS has-text-color\" style=\"color:#666666;font-size:14px\"><strong><a href=\"https:\/\/ddigitals.net\/blog\/author\/alvarovc\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00c1lvaro V\u00e1zquez<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center ghostkit-custom-Z1aKmoS has-text-color\" style=\"color:#666666;font-size:14px\">Digital Marketing Manager<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>The year 2022 is coming to an end (what a year we&#8217;ve had!) and it&#8217;s time to start thinking about <strong>digital marketing trends for 2023<\/strong> in order to develop your new marketing strategies.<\/p>\n\n\n\n<p>In an increasingly digitized society, with brands becoming more and more involved in online marketing, the <strong>predictions for 2023<\/strong> are full of many interesting developments.<\/p>\n\n\n\n<p>Do you dare to discover what online marketing trends 2023 will bring?<\/p>\n\n\n\n<p>Then keep reading!<\/p>\n\n\n\n<h2 class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-heading\" id=\"1-google-analytics-4\"><span class=\"ez-toc-section\" id=\"1_Google_Analytics_4\"><\/span>1. Google Analytics 4 <span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">&iacute;ndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-663a211ace5a4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-663a211ace5a4\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/digital-marketing-trends\/#1_Google_Analytics_4\" title=\"1. Google Analytics 4 \">1. Google Analytics 4 <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/digital-marketing-trends\/#2_Metaverse_%C2%A1you_are_welcome\" title=\"2. Metaverse, \u00a1you are welcome!\">2. Metaverse, \u00a1you are welcome!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/digital-marketing-trends\/#3_Marketing_agencies_will_have_a_key_role\" title=\"3. Marketing agencies will have a key role\">3. Marketing agencies will have a key role<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/digital-marketing-trends\/#4_Customer_Data_Platforms_and_first_party_cookies\" title=\"4. Customer Data Platforms and first party cookies\">4. Customer Data Platforms and first party cookies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/digital-marketing-trends\/#5_Podcast_marketing\" title=\"5. Podcast marketing\">5. Podcast marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/digital-marketing-trends\/#6_Forever_SEO\" title=\"6. Forever SEO\">6. Forever SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/digital-marketing-trends\/#7_Digital_marketing_performance\" title=\"7. Digital marketing performance\">7. Digital marketing performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/digital-marketing-trends\/#8_Affiliate_marketing_digital_marketing_trend_2023\" title=\"8. Affiliate marketing, digital marketing trend 2023\">8. Affiliate marketing, digital marketing trend 2023<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/digital-marketing-trends\/#9_TikTok_a_trend_for_2023\" title=\"9. TikTok, a trend for 2023\">9. TikTok, a trend for 2023<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/digital-marketing-trends\/#10_Native_ads\" title=\"10. Native ads&nbsp;\">10. Native ads&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/digital-marketing-trends\/#11_Influencer_marketing_will_grow_in_2023\" title=\"11. Influencer marketing will grow in 2023\">11. Influencer marketing will grow in 2023<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/digital-marketing-trends\/#12_Amazon_Onsite_affiliate_program\" title=\"12. Amazon Onsite affiliate program\">12. Amazon Onsite affiliate program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/digital-marketing-trends\/#13_Blockchain_and_its_applications_to_marketing\" title=\"13. Blockchain and its applications to marketing\">13. Blockchain and its applications to marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/digital-marketing-trends\/#14_Phygital_Experience\" title=\"14. Phygital Experience\">14. Phygital Experience<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"tg-oembed-container\"><iframe title=\"Walkthrough of the Google Analytics 4 User Interface\" width=\"812\" height=\"457\" src=\"https:\/\/www.youtube.com\/embed\/RhS85WQiBLU?start=186&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>There is no doubt that one of the major milestones for web analytics in 2023 will be the definitive implementation of <strong>Google&#8217;s new measurement tool<\/strong>, <strong>GA4<\/strong>.<\/p>\n\n\n\n<p>As we explained in one of our posts, <a href=\"https:\/\/ddigitals.net\/blog\/marketing-digital\/google-analytics-4-diferencias-configuracion\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics 4, differences with Universal Analytics<\/a>, Google Analytics 4 will be a revolution in <strong>Google&#8217;s measurement environment.<\/strong><\/p>\n\n\n\n<p>My recommendation is that if you have not implemented it yet, do it now, because in July next year, <a href=\"https:\/\/blog.google\/products\/marketingplatform\/analytics\/prepare-for-future-with-google-analytics-4\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Universal Analytics will disappear<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-metaverse-you-are-welcome\"><span class=\"ez-toc-section\" id=\"2_Metaverse_%C2%A1you_are_welcome\"><\/span>2. Metaverse, \u00a1you are welcome!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/07\/mark-meta.jpeg\" alt=\"El ceo de Meta hablando con un fondo azul. \" class=\"wp-image-9440\" width=\"817\" height=\"488\"\/><figcaption class=\"wp-element-caption\">Meta&#8217;s CEO<\/figcaption><\/figure>\n\n\n\n<p>Facebook messed up by <a href=\"https:\/\/www.nytimes.com\/2021\/10\/28\/technology\/facebook-meta-name-change.html\" target=\"_blank\" rel=\"noreferrer noopener\">changing its name to Meta<\/a>, remember? This caused a great commotion in the global technology landscape and revealed the company&#8217;s future intentions, the <a href=\"https:\/\/www.axios.com\/2021\/10\/28\/facebook-metaverse-expansion-plans\" target=\"_blank\" rel=\"noreferrer noopener\">development of its own Metaverse<\/a>.<\/p>\n\n\n\n<p>It is still a long way from knowing if the <strong>investments made in the Metaverse<\/strong> make sense or not, and we still don&#8217;t know if they will have an economic return.<\/p>\n\n\n\n\n\n<p>The fact is that many companies already have their plot within the Metaverse and even some <a href=\"https:\/\/www.businessinsider.com\/inside-marketing-and-advertising-in-the-metaverse-2022-1\" target=\"_blank\" rel=\"noreferrer noopener\">advertising campaigns have been launched<\/a>.<\/p>\n\n\n\n<p>However it may be, it is clear that it will be a <strong>digital trend for the year 2023<\/strong>.<\/p>\n\n\n\n<p>You are interested in: <a href=\"https:\/\/ddigitals.net\/blog\/marketing-digital\/publicidad-metaverso\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Advertising in the Metaverse, Internet 3.0<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-marketing-agencies-will-have-a-key-role\"><span class=\"ez-toc-section\" id=\"3_Marketing_agencies_will_have_a_key_role\"><\/span>3. Marketing agencies will have a key role<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>See, this below is the <strong>search trend for &#8220;digital marketing agency&#8221;<\/strong> in the world for the last 5 years.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/07\/agencia-de-marketing-digital-en-google-trends-1024x569.png\" alt=\"Tendencias de b\u00fasqueda de agencia de marketing digital representada en un gr\u00e1fico.\" class=\"wp-image-9479\" width=\"640\" height=\"355\"\/><figcaption class=\"wp-element-caption\">Google Trends<\/figcaption><\/figure>\n\n\n\n<p>All the <strong>trends related to digital business<\/strong> happening in the next year will be hard to manage without a competent online marketing agency.<\/p>\n\n\n\n<p>Small brands will not be able to compete in the digital ecosystem without the <strong>support of a professional third-party team<\/strong> with high technical and qualitative knowledge in the online market.<\/p>\n\n\n\n<p><strong>Big brands are now aware of this <\/strong>and are the ones taking over the market and digital investments. No company (except those with in-house digital professionals) will be able to compete in the market without a marketing agency.<\/p>\n\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/api.clientify.net\/web-marketing\/webforms\/script\/83415.js\"><\/script>\n\n\n\n<p>Agencies will continue to provide value, finding trends, mapping projects and <strong>testing technologies<\/strong> to help their clients develop their businesses.<\/p>\n\n\n\n<p>\u00c1lvaro wrote a post some time ago that I think is relevant: <em><a href=\"https:\/\/ddigitals.net\/blog\/marketing-digital\/5-motivos-por-los-que-no-deberias-montar-un-negocio-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 reasons why you should not start an online business<\/a>.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-customer-data-platforms-and-first-party-cookies\"><span class=\"ez-toc-section\" id=\"4_Customer_Data_Platforms_and_first_party_cookies\"><\/span>4. Customer Data Platforms and first party cookies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"tg-oembed-container\"><iframe title=\"Oracle CX B2B: The data disconnect \u2013 connected data is your key to CX\" width=\"812\" height=\"457\" src=\"https:\/\/www.youtube.com\/embed\/Tf2h8amj-R8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>With <a href=\"https:\/\/www.ey.com\/en_gl\/consulting\/how-marketers-can-be-ready-for-a-cookie-less-world\" target=\"_blank\" rel=\"noreferrer noopener\">cookieless philosophy<\/a>, <strong>companies&#8217; first-hand data<\/strong> plays a key role in any business operation.<\/p>\n\n\n\n<p><strong>Marketing departments often work with biased and siloed information<\/strong> and lose the transversal vision of the business, this is what the CDP, the customer data platforms, are for.<\/p>\n\n\n\n<p>These platforms, according to Oracle, have <strong>three fundamental objectives<\/strong>:<\/p>\n\n\n\n<ol>\n<li>To collect and <strong>unify data<\/strong> from all possible customer sources.<\/li>\n\n\n\n<li><strong>Manage customer data<\/strong> and respect their privacy.<\/li>\n\n\n\n<li><strong>Activate these customer data<\/strong>: work segments to generate audiences.<\/li>\n<\/ol>\n\n\n\n<p>There are many CPDs on the market, Sales Manago, Segment or Bloom Reach are some of my favorites.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-podcast-marketing\"><span class=\"ez-toc-section\" id=\"5_Podcast_marketing\"><\/span>5. Podcast marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Indeed,<strong> podcasts are another trend<\/strong> that is constantly growing.<\/p>\n\n\n\n<p>More and more companies are using this channel to make themselves known, <strong>reach new audiences<\/strong> and <strong>generate brand awareness<\/strong>.<\/p>\n\n\n\n<p>Podcast marketing will not stop growing because of its <strong>accessibility to the user,<\/strong> who can listen to it while driving or during sports, which is a <strong>big competitive advantage over other channels<\/strong> that require more concentration.<\/p>\n\n\n\n<p>They work great for specific niches and <strong>facilitate the transfer of users between digital and offline channels<\/strong>, plus they do not require a very large investment in production.<\/p>\n\n\n\n<p>Here is a post where we explain step by step <a href=\"https:\/\/ddigitals.net\/blog\/marketing-digital\/como-hacer-podcast-empresas\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>how to make a business podcast to promote your company<\/em><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-forever-seo\"><span class=\"ez-toc-section\" id=\"6_Forever_SEO\"><\/span>6. Forever SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/zMukICnMEZmSf8zvXd\/giphy.gif\" alt=\"Gig sobre SEO, aparece un seo d\u00e1ndose un cabezado contra el ordenador en busca de mejorar sus resultados seos, es divertido.\"\/><\/figure>\n\n\n\n<p>It delights me that this discipline is still an <strong>important pillar <\/strong>within digital marketing.<\/p>\n\n\n\n<p>And it seems that it will remain so !<\/p>\n\n\n\n<p>SEO has changed significantly in the last few years (and it will change), but behind it hides the same essence: to <strong>offer the consumer an answer to his question at the right time and with the right content<\/strong>.<\/p>\n\n\n\n\n\n<p>The organic channel still represents such a <strong>high percentage of traffic and revenue for our clients<\/strong> and according to what I have read in different reports, this is a general trend.<\/p>\n\n\n\n<p>So what should we do with SEO in 2023? Work on it as always, pay close attention to it and <a href=\"https:\/\/ddigitals.net\/blog\/marketing-digital\/estrategia-contenidos-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">develop a good SEO content strategy<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-digital-marketing-performance\"><span class=\"ez-toc-section\" id=\"7_Digital_marketing_performance\"><\/span>7. Digital marketing performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Conversions<\/strong> and goal fulfillment.<\/p>\n\n\n\n<p>This is what companies are looking for in the <strong>digital environment<\/strong>.<\/p>\n\n\n\n<p>And this trend, guess what, keeps growing.<\/p>\n\n\n\n<p>With increasingly digital profiles (real) working in companies, they decide to <strong>bet on data and digital sales<\/strong>, in other words, they are clearly betting on revenue generation.<\/p>\n\n\n\n<p>Facebook, Google, Twitter are channels that have been useful (and we are still working with them) to achieve conversions, but they are becoming <strong>less effective and more expensive<\/strong>.<\/p>\n\n\n\n<p>For this reason, part of companies&#8217; budgets are allocated to <strong>Performance Marketing Networks<\/strong> in order to explore new ways to achieve conversions.<\/p>\n\n\n\n<p><strong>I find MediaMath and The Trade Desk very interesting<\/strong>.<\/p>\n\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/api.clientify.net\/web-marketing\/webforms\/script\/83415.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-affiliate-marketing-digital-marketing-trend-2023\"><span class=\"ez-toc-section\" id=\"8_Affiliate_marketing_digital_marketing_trend_2023\"><\/span>8. Affiliate marketing, digital marketing trend 2023<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/07\/marketing-de-afiliacion-ddigitals-reporte-awin.png\" alt=\"Infograf\u00eda con datos del marketing de afiliaci\u00f3n del mundo.\" class=\"wp-image-9461\"\/><figcaption class=\"wp-element-caption\">Awin report 2022 <\/figcaption><\/figure>\n\n\n\n<p>Affiliate marketing continues growing because it works.<\/p>\n\n\n\n<ol>\n<li><strong>The advertiser pays only for what it sells<\/strong> (we mentioned in the previous point that brands go to performance).<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\">\n<li>The brand is able to achieve a <strong>distribution<\/strong> that otherwise would be very expensive.&nbsp;<\/li>\n\n\n\n<li>It kills two birds with one stone: it does <strong>branding<\/strong> and, in addition, it manages to sell.<\/li>\n<\/ol>\n\n\n\n<p>Affiliate marketing is a <strong>multi-billion dollar business<\/strong> that is becoming increasingly important in companies&#8217; budgets , which are investing less in brand awareness and more in the final sale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-tiktok-a-trend-for-2023\"><span class=\"ez-toc-section\" id=\"9_TikTok_a_trend_for_2023\"><\/span>9. TikTok, a trend for 2023<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@tiktok\" data-unique-id=\"tiktok\" data-embed-type=\"creator\" style=\"max-width: 720px; min-width: 288px;\"> <section> <a target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@tiktok?refer=creator_embed\" rel=\"noopener\">@tiktok<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>In only 5 years of existence, TikTok has become the <strong>sixth most active social network worldwide<\/strong>.<\/p>\n\n\n\n<p>What started out as a social network occupied mostly by <strong>Generation Z and a target group between 18 and 24 years old<\/strong>, today, I dare say, is one of the most popular social networks used by everyone.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/07\/tendencias-marketing-online-2023--1024x1024.png\" alt=\"Gr\u00e1fico de barrras de usuarios activos por redes sociales.\" class=\"wp-image-9463\" width=\"481\" height=\"481\"\/><figcaption class=\"wp-element-caption\">Social networks by active users in millions, Source: Satista<\/figcaption><\/figure>\n\n\n\n<p>Therefore, it is a place to explore, in which to seek <strong>new formats and ways of communicating<\/strong>.<\/p>\n\n\n\n<p>They have an interesting section for companies and agencies, related to the <a href=\"https:\/\/www.tiktok.com\/business\/en\" target=\"_blank\" rel=\"noreferrer noopener\">advertising services<\/a> they offer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-native-ads\"><span class=\"ez-toc-section\" id=\"10_Native_ads\"><\/span>10. Native ads&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Native ads are not something new on the Internet, but they are going to be boosted by the need to <strong>reach users within their own contexts<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/07\/uso-de-adblockers-en-el-mundo.jpeg\" alt=\"Gr\u00e1fico sobre adblockers, en la imagen aparece un gr\u00e1fico de barras con diferentes porcentajes\" class=\"wp-image-9467\"\/><\/figure>\n\n\n\n<p>Moreover, according to a report by HootSuite, it is estimated that <strong>37% of users worldwide use some tool to block ads<\/strong>; in Spain, by the way, this figure stands at 38%.<\/p>\n\n\n\n<p>Thus, <strong>native ads<\/strong> are an exceptional alternative to impact consumers. They also have interesting advantages for marketers, they have <strong>higher CTRs <\/strong>than other types of formats and they always appear contextualized, that is, they are not intrusive.<\/p>\n\n\n\n<p>A clear trend for the coming year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"11-influencer-marketing-will-grow-in-2023\"><span class=\"ez-toc-section\" id=\"11_Influencer_marketing_will_grow_in_2023\"><\/span>11. Influencer marketing will grow in 2023<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yes, influencers are lucky, because the <strong>year 2023 will be a fantastic year for them<\/strong>, they will not be short of work.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.digitaldoughnut.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Doughnut<\/a>, more than <strong>16 billion dollars<\/strong> will be spent on this type of marketing in the next year, and it makes sense to me.<\/p>\n\n\n\n<p>Many brands rely on <a href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">influencer marketing<\/a> to promote their products, <strong>generate brand impact and gain credibility<\/strong>.<\/p>\n\n\n\n<p>In fact, in recent years, <strong>influencer agencies<\/strong> have burst onto the online marketing scene, and they are certainly here to stay.<\/p>\n\n\n\n<p>In fact, tools have been created to automate processes related to this not-so-new communication channel, such as, for example, <strong>Fuel Your Brands<\/strong>.<\/p>\n\n\n\n<p>However, there are many people who <strong>question the budget allocated to these actions<\/strong> or to this type of channel, since, compared to others, it is clearly a less measurable and efficient channel.<\/p>\n\n\n\n<p>I highly recommend reading<a href=\"https:\/\/tmai.avinashkaushik.com\/web-version?ep=1&amp;lc=1caa100e-e36e-11ea-a3d0-06b4694bee2a&amp;p=5df5b265-0242-11ed-9258-0241b9615763&amp;pt=campaign&amp;t=1659423779&amp;s=f7443d80fba1e5fe01bf04f28149648f1406336187e98d33dfbc06b3196ea8ea\" target=\"_blank\" rel=\"noreferrer noopener\"> this post<\/a> by Avinash, in which he reflects on data on this channel.<\/p>\n\n\n\n<p>Either way, influencer marketing will continue to grow in the coming years.<\/p>\n\n\n\n<iframe src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:6953442482042920960\" height=\"1062\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"12-amazon-onsite-affiliate-program\"><span class=\"ez-toc-section\" id=\"12_Amazon_Onsite_affiliate_program\"><\/span>12. Amazon Onsite affiliate program<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I don&#8217;t think enough consideration has been given to the <a href=\"https:\/\/amazon-affiliate.eu\/en\/about-the-programme\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Amazon Onsite affiliate program<\/strong><\/a> in terms of upcoming trends.<\/p>\n\n\n\n<p>This exclusive, <strong>invitation-only program from Amazon<\/strong> is an opportunity for both brands and publishers, and those who manage it wisely, to find a very interesting new revenue stream.<\/p>\n\n\n\n<p>Here <strong>publishers make product recommendations from within the Amazon ecosystem<\/strong> &#8211; interesting, isn&#8217;t it?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"13-blockchain-and-its-applications-to-marketing\"><span class=\"ez-toc-section\" id=\"13_Blockchain_and_its_applications_to_marketing\"><\/span>13. Blockchain and its applications to marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"tg-oembed-container\"><iframe title=\"Qu\u00e9 es &quot;Blockchain&quot; en 5 minutos\" width=\"812\" height=\"457\" src=\"https:\/\/www.youtube.com\/embed\/Yn8WGaO__ak?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>This technology is clearly here to stay.<\/p>\n\n\n\n<p>Currently, it is on everyone&#8217;s mouth, but it has been around for many years.<\/p>\n\n\n\n<p>This technology (in a nutshell) <strong>guarantees transactions (money, goods, intangibles) in a secure way without intermediaries<\/strong>; because the whole process happens in a decentralized way.<\/p>\n\n\n\n<p>This <strong>decentralization<\/strong> is precisely the reason why it avoids mistakes and gives it extra security.<\/p>\n\n\n\n<p>Moreover, as it always takes place in the digital environment, it <strong>logically has applications in the marketing discipline<\/strong>, particularly in online marketing.<\/p>\n\n\n\n<p>Some of these applications are:<\/p>\n\n\n\n<ol>\n<li>Improving security in Internet payments<\/li>\n\n\n\n<li>Avoid buying or exchanging counterfeits<\/li>\n\n\n\n<li>Decentralizing advertising markets<\/li>\n\n\n\n<li>Decentralizing moderation in Social Media<\/li>\n\n\n\n<li>Decentralizing search engines<\/li>\n\n\n\n<li>Taking real control of consumer data<\/li>\n<\/ol>\n\n\n\n<p>As you can see, there is a long way to go in marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"14-phygital-experience\"><span class=\"ez-toc-section\" id=\"14_Phygital_Experience\"><\/span>14. Phygital Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"tg-oembed-container\"><iframe title=\"Capgemini&#039;s Smart Fitting Room\" width=\"812\" height=\"457\" src=\"https:\/\/www.youtube.com\/embed\/X_wcptfTD2c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>As its name suggests, this is the <strong>merging between the digital and the physical world.<\/strong><\/p>\n\n\n\n<p>The goal is to create a memorable, different and <strong>enriching customer experience<\/strong>.<\/p>\n\n\n\n<p>This marketing trend is clearly related to virtual reality, the <strong><a href=\"https:\/\/ddigitals.net\/blog\/marketing-digital\/metaverso\/\" target=\"_blank\" rel=\"noreferrer noopener\">Metaverse<\/a><\/strong>, e-commerce and everything that has to do with bringing value from the digital to the physical and vice versa.<\/p>\n\n\n\n<p><strong>Smart fitting rooms<\/strong>, <strong>Metaverse<\/strong> visits to a product or service (before hiring it) or <strong>RFID<\/strong> technology are a good example of this.<\/p>\n\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/api.clientify.net\/web-marketing\/webforms\/script\/83415.js\"><\/script>\n","protected":false},"excerpt":{"rendered":"<p>The year 2022 is coming to an end (what a year we&#8217;ve had!) and it&#8217;s time to start thinking about digital marketing trends for 2023 in order to develop your new marketing strategies. In an increasingly digitized society, with brands becoming more and more involved in online marketing, the predictions for 2023 are full of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_vp_format_video_url":"","_vp_image_focal_point":{"x":0.34,"y":0.73},"footnotes":""},"categories":[15],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital marketing trends for 2023 - DDigitals<\/title>\n<meta name=\"description\" content=\"We explain the digital marketing trends for the year 2023. Stay tuned because we will be expanding this post and adding online trends!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/digital-marketing-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital marketing trends for 2023 - DDigitals\" \/>\n<meta property=\"og:description\" content=\"We explain the digital marketing trends for the year 2023. 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