{"id":7341,"date":"2023-02-23T18:46:33","date_gmt":"2023-02-23T17:46:33","guid":{"rendered":"https:\/\/ddigitals.net\/en\/?p=7341"},"modified":"2023-03-01T10:59:54","modified_gmt":"2023-03-01T09:59:54","slug":"dwell-time","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/dwell-time\/","title":{"rendered":"What is dwell time and how to improve it?"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-rounded size-movil\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/Pablo-Herrera.jpg\" alt=\"Pablo Herrera\" class=\"wp-image-6719\" style=\"width:125px;height:125px\" srcset=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/Pablo-Herrera.jpg 500w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/Pablo-Herrera-300x300.jpg 300w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/Pablo-Herrera-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center ghostkit-custom-Z1aKmoS has-text-color\" style=\"color:#666666;font-size:14px\"><strong>Pablo Herrera<\/strong><br><span style=\"font-size:13px;\">Head of SEO &amp; Content<\/span><\/p>\n\n\n\n<p><strong>Dwell time<\/strong> is one of the most interesting metrics for <strong>SEO<\/strong>. It is a concept that arises in the offline world and is transferred to ecommerce before reaching organic positioning.<\/p>\n\n\n\n<p>Traditionally, <strong>dwell time<\/strong> was the time a person spent looking at a shop window or inside a store. It was understood that the more time spent the better, as it indicated that they were finding it interesting.<\/p>\n\n\n\n<p>The <strong>dwell time <\/strong>can also be used to our advantage, forcing the user to spend more time and multiplying conversion opportunities. A clear example is <strong>IKEA<\/strong>. By forcing you to go through the entire exhibition before reaching the store, it doesn&#8217;t matter if you only wanted to buy a glass and two plates or a pillow, you end up seeing everything and, in many cases, buying more things.<\/p>\n\n\n\n<p>Of course, <strong>this can also lead to rejection<\/strong>. Personally, for example, I find going to IKEA a nightmare and prefer to avoid it. In fact, I don&#8217;t mind spending more if I know I&#8217;ll waste less time, finding what I need in a moment.<\/p>\n\n\n\n<p>That&#8217;s why there are other stores that opt for the opposite, making the <strong><a href=\"https:\/\/www.questionpro.com\/blog\/shopping-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">shopping experience<\/a><\/strong> as easy as possible.<\/p>\n\n\n\n<p>Both strategies are valid. When you have a business of this type, as in digital, the key is to test, measure and stick with what gives you the best results.<\/p>\n\n\n\n<p>As always in marketing, <strong>you have to start from the data<\/strong>. And that means measuring.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-dwell-time-in-seo\"><span class=\"ez-toc-section\" id=\"What_is_Dwell_Time_in_SEO\"><\/span>What is Dwell Time in SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">&iacute;ndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-66329846de680\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-66329846de680\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/dwell-time\/#What_is_Dwell_Time_in_SEO\" title=\"What is Dwell Time in SEO?\">What is Dwell Time in SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/dwell-time\/#Dwell_Time_and_Bound_Rate\" title=\"Dwell Time and Bound Rate\">Dwell Time and Bound Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/dwell-time\/#Differences_with_Pogo_Sticking\" title=\"Differences with Pogo Sticking\">Differences with Pogo Sticking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/dwell-time\/#How_to_improve_Dwell_Time\" title=\"How to improve Dwell Time?\">How to improve Dwell Time?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/dwell-time\/#Loading_speed\" title=\"Loading speed\">Loading speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/dwell-time\/#Web_Usability_UX\" title=\"Web Usability (UX)\">Web Usability (UX)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/dwell-time\/#The_text\" title=\"The text\">The text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/dwell-time\/#The_videos\" title=\"The videos\">The videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/dwell-time\/#Infographics\" title=\"Infographics\">Infographics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/dwell-time\/#Links_and_related_content\" title=\"Links and related content\">Links and related content<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/03\/hombre-buscando-en-internet.jpg\" alt=\"Hombre buscando en internet\" class=\"wp-image-6930\" srcset=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/hombre-buscando-en-internet.jpg 800w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/hombre-buscando-en-internet-300x200.jpg 300w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/hombre-buscando-en-internet-768x512.jpg 768w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/hombre-buscando-en-internet-500x333.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Fortunately, in SEO and digital, measurements are easier to make than in a large store. If the <strong>dwell time<\/strong> traditionally indicated the time a person spent inside a store (or in front of its shop window), if we transfer it to digital, we can measure the time spent in the store:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The dwell time is the time a user spends on a website or ecommerce. This time includes their entire experience on the site, from the moment they access it until they finally close the browser tab or click to go back to the previous page.<\/p>\n<\/blockquote>\n\n\n\n<p>In summary, the<strong> dwell time is the time spent on the page<\/strong>.<\/p>\n\n\n\n<p>If we go from here to SEO:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The <strong>dwell time in SEO<\/strong> is the time a user spends on a web page from the time he clicks on a search result until he leaves the result. If he\/she performs actions or hits within the same page, we are still talking about<strong> dwell time<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n<p>The dwell time is a <strong>very important SEO metric for Google<\/strong>, although it has never been confirmed by the search engine experts. It is understood because it implies the user&#8217;s satisfaction with what he\/she has searched for.<\/p>\n\n\n\n<p>If you search for certain information and spend time reading it, it is logical to think that you have found something that interests you. In case the result does not seem interesting to you, the usual behavior would be to go back to the SERPs and click on a different result.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dwell-time-and-bound-rate\"><span class=\"ez-toc-section\" id=\"Dwell_Time_and_Bound_Rate\"><\/span>Dwell Time and Bound Rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/04\/que-es-keyword-research.jpg\" alt=\"que es el keyword research\" class=\"wp-image-7129\"\/><\/figure>\n\n\n\n<p>It is common for these two metrics to be confused. However, <strong>dwell time<\/strong> is a different metric than the <strong>bounce rate<\/strong>.<\/p>\n\n\n\n<p>The <strong>bounce rate<\/strong> indicates the percentage of users who enter a web page and leave without any interaction. By interaction we mean clicking or going to another page within the same page.<\/p>\n\n\n\n<p>Within the <strong>dwell time<\/strong>, however, will be the time of both users who do not interact and those who do.<\/p>\n\n\n\n<p>The good thing about the dwell time is that it allows to separate between the bounces reflected in the metric and those that are real. Let me explain.<\/p>\n\n\n\n<p>A user may be looking for information on what dwell time is. He gets to this article, reads it and leaves the page. According to our Analytics this would raise our bounce rate.<\/p>\n\n\n\n<p>However, the user may have had a good user experience. He found what he was looking for, read it and left. A success.<\/p>\n\n\n\n<p>By means of the dwell time we can check the time spent on the page. If it has been a certain time (depending on the type of content) we can conclude that if he has paid attention or has been interested in what was there, while if he has left after 10, 15 or 20 seconds, probably we have not achieved our goal.<\/p>\n\n\n\n<p>In many pages, interaction is not essential to achieve the objective of the pages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"differences-with-pogo-sticking\"><span class=\"ez-toc-section\" id=\"Differences_with_Pogo_Sticking\"><\/span>Differences with Pogo Sticking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/03\/Google.jpg\" alt=\"Google\" class=\"wp-image-6936\" srcset=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/Google.jpg 800w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/Google-300x200.jpg 300w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/Google-768x512.jpg 768w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/Google-500x333.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Another key metric to consider if the objective is being met is the <strong>Pogo Sticking<\/strong>.<\/p>\n\n\n\n<p>In this case, it is the indicator of how many times a person who comes to your website through SEO, returns to the <strong>search results page<\/strong> (SERPs) and clicks on a different result.<\/p>\n\n\n\n<p>This is a clear indicator that the user has not been satisfied with our content and has looked for another option for information. They may have liked it, if they have had a high dwell time, but still want to learn more.<\/p>\n\n\n\n<p>However, if there is pogo sticking and a poor dwell time, it is clear that we are not achieving our objective.<\/p>\n\n\n\n<p>A poor dwell time but no pogo sticking, on the other hand, can be a good sign.<\/p>\n\n\n\n<p>Let me give you an example. Imagine that you want to know the name of San Fernando (C\u00e1diz). You look up the city, go to the <strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/San_Fernando,_C\u00e1diz\" target=\"_blank\" rel=\"noreferrer noopener\">Wikipedia page<\/a><\/strong> and look in the column on the right. Isle\u00f1o or ca\u00f1a\u00edlla, very good. That&#8217;s it, you&#8217;ve taken ten seconds and you&#8217;ve achieved your goal.<\/p>\n\n\n\n<p>However, if you leave and enter two or three more results, Google will understand that you haven&#8217;t done it. Or so we think because there is no official confirmation that this meter is used either.<\/p>\n\n\n\n<p>Personally, <strong>Pogo Sticking<\/strong> is an indicator that I love because it is where<strong> SEO is democratised<\/strong>. It doesn&#8217;t matter how much money you have spent on your linkbuilding strategy, etc\u2026 what matters here is to be useful to the user.<\/p>\n\n\n\n<p>And, for me, that&#8217;s the most important part of a <strong>good SEO job<\/strong>. If you are not useful to the user, don&#8217;t do an <strong>organic positioning strategy<\/strong>. It won&#8217;t work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-improve-dwell-time\"><span class=\"ez-toc-section\" id=\"How_to_improve_Dwell_Time\"><\/span>How to improve Dwell Time?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/05\/velocidad-carga.jpg\" alt=\"Velocidad de carga\" class=\"wp-image-7182\"\/><\/figure>\n\n\n\n<p>Now that we have seen <strong>what dwell time is<\/strong> and how it differs from <strong>pogo sticking<\/strong> and <strong>bounce rate<\/strong>, let&#8217;s move on to the next point. <strong>How do we improve dwell time<\/strong>? This is influenced by both technical and design elements and, of course, by the content, so let&#8217;s look at them one by one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"loading-speed\"><span class=\"ez-toc-section\" id=\"Loading_speed\"><\/span><strong>Loading speed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/ddigitals.net\/en\/blog\/noticias\/loading-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">Loading speed<\/a><\/strong> is a very important <strong>SEO positioning factor<\/strong>. But, beyond what the algorithm thinks, it also influences the user&#8217;s response.<\/p>\n\n\n\n<p>How many times have you tried to search for something and ended up going back because the page took too long to load? I, being impatient by nature, countless times. I don&#8217;t just want to be told what I want to know, I want to be told now.<\/p>\n\n\n\n<p>My time is my most valuable resource and if you don&#8217;t value it enough, I prefer to consult an alternative.<\/p>\n\n\n\n<p><strong>Poor loading speed<\/strong> can destroy the <strong>best SEO content<\/strong>. It may seem that if it takes longer to load it will lengthen the dwell time but in practice what happens is that people get desperate and leave.<\/p>\n\n\n\n<p>Therefore, it is important to have a <strong>good server<\/strong>, with elements and photographs of the right size and that the load is fast enough both in desktop and mobile version.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"web-usability-ux\"><span class=\"ez-toc-section\" id=\"Web_Usability_UX\"><\/span>Web Usability (UX)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>On the other hand, we must also talk about web design and <strong><a href=\"https:\/\/www.techopedia.com\/definition\/23903\/website-usability\" target=\"_blank\" rel=\"noreferrer noopener\">usability web<\/a><\/strong>. Web usability is essential to offer a <strong>good user experience<\/strong>.<\/p>\n\n\n\n<p>If the information is not accessible, if the typography is difficult to read and, in short, if we do not make it easy for the reader, they will end up leaving.<\/p>\n\n\n\n<p>Again, I have to repeat that we are becoming more and more impatient. We are not like in the early days of the <strong>Internet<\/strong> when any page would do. Nowadays we are demanding and we demand more convenience. If we don&#8217;t find it comfortable, we will leave the site and go to another one where we are treated as we think we deserve to be treated.<\/p>\n\n\n\n<p>We must also bear in mind that nowadays mobile searches have multiplied. So our page should have an <strong>AMP version<\/strong> and, preferably, focus on it.<\/p>\n\n\n\n<p>In other words, our most perfect design should be mobile and not desktop, at least if the analytics confirm that this is where most of them are concentrated.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-text\"><span class=\"ez-toc-section\" id=\"The_text\"><\/span>The text<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>On the other hand, we also need to talk about the <strong>text<\/strong> itself. We need to respond to a <strong>search intention<\/strong>. Therefore, having correctly chosen the keyword in the keyword research is going to be fundamental.<\/p>\n\n\n\n<p>It is also important to create <strong><a href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/seo-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO content<\/a><\/strong> taking into account all its characteristics. Do not hide the answer to the question. Don&#8217;t think that by answering in the last paragraph the user is going to stay to the end.<\/p>\n\n\n\n<p>It&#8217;s more about <strong>expanding the information<\/strong>. But not with just anything, but with information that is useful to the user. Give the answer first and then add further content.<\/p>\n\n\n\n<p>In that sense, we can follow the <strong>pyramid structure of news<\/strong> in journalism. Maybe you don&#8217;t need to answer everything in the first sentence, but don&#8217;t leave it to the end. Start answering the questions posed by your main keywords from the beginning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-videos\"><span class=\"ez-toc-section\" id=\"The_videos\"><\/span>The videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another way that often works to <strong>improve dwell time<\/strong> is to introduce videos. Of course, as with written content, it must be videos directly related to the search intent.<\/p>\n\n\n\n<p>We are consuming more and more <strong>audiovisual content<\/strong> in our searches and less text, so if we see a video on the page it is very likely that we will click on it and stay for part of the time it lasts.<\/p>\n\n\n\n<p>Similarly, if we make a <strong>podcast<\/strong> we can also post it on the page.<\/p>\n\n\n\n<p>More information: <strong><a href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/how-to-make-a-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to make a podcast to promote your business?<\/a><\/strong><\/p>\n\n\n\n<p>Anything that offers <strong>additional information<\/strong> in other formats will be interesting. <strong>Adding value to the user<\/strong> and giving them another reason to spend more time with us.<\/p>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f6826-o1\" lang=\"es-ES\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/7341\/#wpcf7-f6826-o1\" method=\"post\" class=\"wpcf7-form init wpcf7-acceptance-as-validation\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"6826\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.3\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f6826-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div class=\"formulario-blog\">\n\t<p class=\"titulo\">Si te gustan nuestros contenidos, \u00a1sucr\u00edbete a nuestro blog!\n\t<\/p>\n\t<p>EMAIL* <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email maxwidth-contact\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"tu email\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n\t<\/p>\n\t<p style=\"margin-bottom: 1em;\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Suscribirse\" \/>\n\t<\/p>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-112\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-112\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span><small>I declare that I understand and accept the <a href=\"\/en\/privacy-policy\/ \" title=\"PRIVACY POLICY\" target=\"_blank\">PRIVACY POLICY<\/a> of the website ddigitals.net <\/small>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"infographics\"><span class=\"ez-toc-section\" id=\"Infographics\"><\/span>Infographics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In this aspect, <strong><a href=\"https:\/\/blog.hubspot.com\/marketing\/create-infographics-with-free-powerpoint-templates\" target=\"_blank\" rel=\"noreferrer noopener\">infographics<\/a><\/strong> also tend to work very well. In this case, they not only help us in terms of <strong>SEO<\/strong> and <strong>dwell time<\/strong>, but also allow us to <strong>improve the branding<\/strong> of our company.<\/p>\n\n\n\n<p>To do this, you have to make <strong>quality infographics<\/strong> that are going to be useful and can be shared later. This type of content also tends to work very well on <strong>social networks<\/strong>, so we can kill two birds with one stone.<\/p>\n\n\n\n<p>Of course, you will need a design person to do a good job. If the infographic is not good enough, it will simply be hours of work wasted.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"links-and-related-content\"><span class=\"ez-toc-section\" id=\"Links_and_related_content\"><\/span>Links and related content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Finally, <strong>internal links and related content<\/strong> should also be mentioned. Again, the key is to <strong>provide value to the user<\/strong>.<\/p>\n\n\n\n<p>It is great to<strong> link to other articles<\/strong> or information on the page that may be of interest to the person who comes to our website, as long as it may be of real interest to them.<\/p>\n\n\n\n<p>In that case, it is possible that they will click on the <strong>new content<\/strong> and stay even longer with us, which is the goal we are looking for.<\/p>\n\n\n\n<p>In the end, improving <strong>dwell time has a lot to do with making good SEO content<\/strong>. Think about the user and give them something worthwhile, only then will they decide to stay with us.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dwell time is one of the most interesting metrics for SEO. It is a concept that arises in the offline world and is transferred to ecommerce before reaching organic positioning. Traditionally, dwell time was the time a person spent looking at a shop window or inside a store. It was understood that the more time [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is dwell time and how to improve it? - DDigitals<\/title>\n<meta name=\"description\" content=\"Dwell time is the time spent on a website or ecommerce. 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