{"id":7364,"date":"2023-03-01T15:43:03","date_gmt":"2023-03-01T14:43:03","guid":{"rendered":"https:\/\/ddigitals.net\/en\/?p=7364"},"modified":"2023-03-01T15:43:26","modified_gmt":"2023-03-01T14:43:26","slug":"keyword-research","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/keyword-research\/","title":{"rendered":"Keyword research: tools, tips and tricks"},"content":{"rendered":"\n
\"Pablo<\/figure>\n\n\n\n

Pablo Herrera<\/strong>
Head of SEO & Content<\/span><\/p>\n\n\n\n

Keyword research<\/strong> is one of the pillars of SEO content strategy<\/strong>. Perhaps the most fundamental pillar because it is where the organic positioning work begins.<\/p>\n\n\n\n

It is true that before we have to have delimited the topics we want to talk about but, equally, keyword research<\/strong> may mean that we have to open up the field or vice versa.<\/p>\n\n\n\n

It will be at that moment when you realise whether your content plan<\/strong> idea made sense or needs to be adapted to the demands of the audience.<\/p>\n\n\n\n

Because something very important that you have to engrave in your head is that SEO is more science than literature<\/strong>. Literature helps, but it alone will not get you to rank your content.<\/p>\n\n\n\n

It’s not just about writing well, it’s about finding your space and once there, providing useful content for the user. Well-written content will help because no one will trust poorly written content and we have already mentioned that user experience<\/a><\/strong> and trust is key to SEO<\/strong>.<\/p>\n\n\n\n

But, as always, I like to start with the basics<\/strong>. Let’s go there and then continue with the best tools and the most interesting strategies to achieve a competent keyword research<\/strong>.<\/p>\n\n\n\n

<\/span>What is keyword research?<\/span><\/h2>
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índice<\/p>\n