{"id":7384,"date":"2023-03-02T13:00:53","date_gmt":"2023-03-02T12:00:53","guid":{"rendered":"https:\/\/ddigitals.net\/en\/?p=7384"},"modified":"2023-03-02T13:00:54","modified_gmt":"2023-03-02T12:00:54","slug":"online-business-reasons","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/online-business-reasons\/","title":{"rendered":"5 reasons why you shouldn&#8217;t start an online business"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large is-resized size-movil is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-1024x1024.jpg\" alt=\"\u00c1Lvaro V\u00e1zquez\" class=\"wp-image-6624\" style=\"width:124px;height:124px\" srcset=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-1024x1024.jpg 1024w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-300x300.jpg 300w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-150x150.jpg 150w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-768x768.jpg 768w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-1536x1536.jpg 1536w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-500x500.jpg 500w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-800x800.jpg 800w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor-1280x1280.jpg 1280w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/alvaro-vazquez-autor.jpg 1709w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center ghostkit-custom-Z1aKmoS has-text-color\" style=\"color:#666666;font-size:14px\"><strong><a href=\"https:\/\/ddigitals.net\/blog\/author\/alvarovc\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00c1lvaro V\u00e1zquez<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center ghostkit-custom-Z1aKmoS has-text-color\" style=\"color:#666666;font-size:14px\">Digital Marketing Manager<\/p>\n\n\n\n<p>It is true that the Internet <strong>has democratised access to online business<\/strong>.<\/p>\n\n\n\n<p>Nowadays, anyone with minimal digital knowledge can access, at least, to have <strong>their own website<\/strong> and start selling their products or services.<\/p>\n\n\n\n<p>Well, selling are big words; but at least you can try.<\/p>\n\n\n\n<p>I am fortunate enough to spend my days and work with people who have very good ideas (and intentions) and<strong> I am fascinated by the confusion that still exists around digital business<\/strong> and the Internet.<\/p>\n\n\n\n<p>The lack of foresight, improvisation and lack of consistency in these businesses is truly shocking.<\/p>\n\n\n\n<p>And by some bizarre stroke of luck, <strong>something that any entrepreneur would never build in the offline world<\/strong>, they feel they must build in the digital environment.<\/p>\n\n\n\n<p>Why does this happen, why does someone at a certain point in their life execute that &#8220;I want to build something online&#8221;?<\/p>\n\n\n\n<p>I think there are many reasons why this happens, but I see three key reasons and one very important one.<\/p>\n\n\n\n<ul>\n<li>We think we have a very <strong>new <\/strong>service \/ product, but we have never tested it.<\/li>\n\n\n\n<li>We think it&#8217;s <strong>simple<\/strong>. All we have to do is create a website and publish it on social media.<\/li>\n\n\n\n<li>We believe that it is not necessary (or we don&#8217;t even consider it) to allocate an annual marketing budget and we take it for granted that the <strong>Internet is cheap<\/strong> (this is the main reason I was talking about).<\/li>\n<\/ul>\n\n\n\n<p>And this, dear reader, is the explosive mix that incites any mortal to build a business on the Internet.<\/p>\n\n\n\n<p>If we add to this the courses of all the smoke-sellers that roam the Internet, we have the <strong>perfect storm to get home at night with tons of frustration<\/strong>.<\/p>\n\n\n\n<p>This content aims to avoid just that.<\/p>\n\n\n\n<p>Or, at least, I hope that if you are thinking of starting an online business, <strong>you know from the start what you are getting into<\/strong> and you get rid of the idea that with 5 euros a day on Facebook you are going to sell something or that your cousin from the village does SEO for 200 euros a month.<\/p>\n\n\n\n<p>If that were the case, we would all be millionaires selling what do you know on Instagram.<\/p>\n\n\n\n<p>Digital business is hard, complex, very competitive and, yes, it <strong>costs a lot more money than you think<\/strong>.<\/p>\n\n\n\n<p>After more than 10 years of experience and analysing proposals of all kinds and in every sector, I have pinpointed 5 reasons why these types of businesses should not be launched.<\/p>\n\n\n\n<p>I&#8217;ll get to it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-no-business-or-digital-marketing-plan\"><span class=\"ez-toc-section\" id=\"1_No_business_or_digital_marketing_plan\"><\/span>1. No business or digital marketing plan<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">&iacute;ndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-663858abb2662\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-663858abb2662\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/online-business-reasons\/#1_No_business_or_digital_marketing_plan\" title=\"1. No business or digital marketing plan\">1. No business or digital marketing plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/online-business-reasons\/#2_You_have_not_defined_these_three_areas_of_the_project\" title=\"2. You have not defined these three areas of the project\">2. You have not defined these three areas of the project<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/online-business-reasons\/#3_You_do_not_have_a_specialised_marketing_team\" title=\"3. You do not have a specialised marketing team\">3. You do not have a specialised marketing team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/online-business-reasons\/#4_You_dont_have_a_budget_or_you_think_its_cheap\" title=\"4. You don&#8217;t have a budget or you think it&#8217;s cheap\">4. You don&#8217;t have a budget or you think it&#8217;s cheap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/online-business-reasons\/#5_You_dont_base_your_decisions_on_data_and_you_think_too_much\" title=\"5. You don&#8217;t base your decisions on data and you think too much\">5. You don&#8217;t base your decisions on data and you think too much<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Of course, I don&#8217;t believe that a company should have a <strong>business plan for more than three years and an online marketing plan for more than 6 months<\/strong>.<\/p>\n\n\n\n<p>But it has to have something.<\/p>\n\n\n\n<p>What can&#8217;t happen is that someone has an idea in their head and throws it into the void because they can set up a website in an afternoon.<\/p>\n\n\n\n<p>This happens every day.<\/p>\n\n\n\n<p><strong>You are interested in<\/strong>: <strong><a href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/trends-digital-marketing-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital marketing in 2022<\/a><\/strong><\/p>\n\n\n\n<p>There has to be a way forward that is open (and more so online) to flexibility and pivoting; but there has to be a way forward.<\/p>\n\n\n\n<p>In this sense, you will need to have enough <strong>know-how and resources<\/strong> to be able to undertake it in a serious way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-you-have-not-defined-these-three-areas-of-the-project\"><span class=\"ez-toc-section\" id=\"2_You_have_not_defined_these_three_areas_of_the_project\"><\/span>2. You have not defined these three areas of the project<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To summarise a lot (especially in small projects it works well), there are <strong>three areas<\/strong> that need to be very well worked out before jumping into the digital jungle.<\/p>\n\n\n\n<ol>\n<li>Technology.<\/li>\n\n\n\n<li>Branding.<\/li>\n\n\n\n<li>Tactics.<\/li>\n<\/ol>\n\n\n\n<p>Understand me, you don&#8217;t have to be Apple (you don&#8217;t have to be); but a <strong>business website has to work<\/strong> as excellently as possible to compete with the rest of the players from the first day of launch.<\/p>\n\n\n\n<p>This means that, on a <strong>technological level<\/strong>, your company&#8217;s shop window has to be perfect, well thought out and well thought out (it is thought out before and not after launching it).<\/p>\n\n\n\n<p>In relation to <strong>branding<\/strong>, I also encounter many problems in the day-to-day work of the agency.<\/p>\n\n\n\n<p>Companies that don&#8217;t know what they are, that lack discourse, that want to be <strong>several things at the same time<\/strong>. In short, they do not have a brand discourse or a <strong>clear competitive advantage<\/strong>.<\/p>\n\n\n\n<p>If there is not a competitive advantage, there is no business, as there is no discourse.<\/p>\n\n\n\n<p>On the other hand, it is necessary to define a strategy on the <strong>brand discourse<\/strong> and to choose the channels at a tactical level.<\/p>\n\n\n\n<p>If, at least, these three areas do not exist in the project, you <strong>do not have a project<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-you-do-not-have-a-specialised-marketing-team\"><span class=\"ez-toc-section\" id=\"3_You_do_not_have_a_specialised_marketing_team\"><\/span>3. You do not have a specialised marketing team<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let&#8217;s see.<\/p>\n\n\n\n<p>Either you launch a digital business well or you don&#8217;t launch it at all.<\/p>\n\n\n\n<p>A true digital business is <strong>cross-functional<\/strong>, <strong>omnichannel<\/strong>, <strong>data-driven<\/strong> and <strong>multi-disciplinary<\/strong>.<\/p>\n\n\n\n<p>This means that in reality, even if you can&#8217;t or don&#8217;t want to pay for it, you&#8217;re going to need a <strong>marketing team<\/strong> to work on all the areas required for a digital business.<\/p>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f6826-o1\" lang=\"es-ES\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/7384\/#wpcf7-f6826-o1\" method=\"post\" class=\"wpcf7-form init wpcf7-acceptance-as-validation\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"6826\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.3\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f6826-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div class=\"formulario-blog\">\n\t<p class=\"titulo\">Si te gustan nuestros contenidos, \u00a1sucr\u00edbete a nuestro blog!\n\t<\/p>\n\t<p>EMAIL* <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email maxwidth-contact\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"tu email\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n\t<\/p>\n\t<p style=\"margin-bottom: 1em;\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Suscribirse\" \/>\n\t<\/p>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-112\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-112\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span><small>I declare that I understand and accept the <a href=\"\/en\/privacy-policy\/ \" title=\"PRIVACY POLICY\" target=\"_blank\">PRIVACY POLICY<\/a> of the website ddigitals.net <\/small>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\n\n\n<p>Content, SEO, SEM, analytics, data, CRM, email, development, social, creativity?<\/p>\n\n\n\n<p>Sound familiar? Well, one person alone can&#8217;t do it.<\/p>\n\n\n\n<p>Count on it before jumping into the digital void.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-you-don-t-have-a-budget-or-you-think-it-s-cheap\"><span class=\"ez-toc-section\" id=\"4_You_dont_have_a_budget_or_you_think_its_cheap\"><\/span>4. You don&#8217;t have a budget or you think it&#8217;s cheap<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is one of the main problems we encounter.<\/p>\n\n\n\n<p>90% of these types of businesses (I am not referring to large companies, of course) <strong>do not have budgeted marketing expenditure for the launch and maintenance of their business<\/strong>.<\/p>\n\n\n\n<p>Others believe that they are going to <strong>sell their new product massively<\/strong> from day 1 of launch by investing a ridiculous amount in advertising.<\/p>\n\n\n\n<p>Let me be clear.<\/p>\n\n\n\n<p>Advertising, creative, SEO, data analysis, strategic proposals and the execution of <strong>these are not cheap<\/strong>. And if you don&#8217;t have a defined budget to support the start-up of your business, my recommendation is that you don&#8217;t execute it.<\/p>\n\n\n\n<p>You will save yourself a lot of money and unnecessary headaches.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-you-don-t-base-your-decisions-on-data-and-you-think-too-much\"><span class=\"ez-toc-section\" id=\"5_You_dont_base_your_decisions_on_data_and_you_think_too_much\"><\/span>5. You don&#8217;t base your decisions on data and you think too much<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Decision-making must be <strong><a href=\"https:\/\/ddigitals.net\/en\/services\/data-cro\/\" target=\"_blank\" rel=\"noreferrer noopener\">based on data<\/a><\/strong>, not intuition or opinion.<\/p>\n\n\n\n<p>I say opinions, and not A\/B testing or experimentation.<\/p>\n\n\n\n\n\n<p>From keywords to ad copy; from creatives to layout of elements on a web page.<\/p>\n\n\n\n<p>Don&#8217;t make opinions without data.<\/p>\n\n\n\n<p>Launch hypotheses instead of opinions and verify them to move forward or get rid of them; but always focused on achieving a continuous process of improvement for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is true that the Internet has democratised access to online business. Nowadays, anyone with minimal digital knowledge can access, at least, to have their own website and start selling their products or services. Well, selling are big words; but at least you can try. I am fortunate enough to spend my days and work [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[15],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 reasons why you shouldn&#039;t start an online business - DDigitals<\/title>\n<meta name=\"description\" content=\"Before you start or invest in an online business, take a look at this content, are you really ready to invest in digital?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/online-business-reasons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 reasons why you shouldn&#039;t start an online business - 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