{"id":7399,"date":"2023-03-02T16:35:56","date_gmt":"2023-03-02T15:35:56","guid":{"rendered":"https:\/\/ddigitals.net\/en\/?p=7399"},"modified":"2023-03-02T16:35:59","modified_gmt":"2023-03-02T15:35:59","slug":"seo-on-youtube","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-on-youtube\/","title":{"rendered":"SEO on Youtube: how to do it and why?"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-rounded size-movil\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/Pablo-Herrera.jpg\" alt=\"Pablo Herrera\" class=\"wp-image-6719\" style=\"width:125px;height:125px\" srcset=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/Pablo-Herrera.jpg 500w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/Pablo-Herrera-300x300.jpg 300w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/02\/Pablo-Herrera-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center ghostkit-custom-Z1aKmoS has-text-color\" style=\"color:#666666;font-size:14px\"><strong>Pablo Herrera<\/strong><br><span style=\"font-size:13px;\">Head of SEO &amp; Content<\/span><\/p>\n\n\n\n<p><strong>SEO on Youtube<\/strong> is a good opportunity for positioning. When we think of <strong>Youtube<\/strong>, we usually forget that it is the <strong><a href=\"https:\/\/www.tubics.com\/blog\/youtube-2nd-biggest-search-engine\" target=\"_blank\" rel=\"noreferrer noopener\">second most used search engine in the world<\/a><\/strong>.<\/p>\n\n\n\n<p>Therefore, if we do <strong><a href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/seo-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO content<\/a><\/strong> on <strong>Google<\/strong>, why not take advantage of the number two? They are, apparently, different platforms, but they are completely interconnected.<\/p>\n\n\n\n<p>A <strong>YouTube video<\/strong> can appear in a Google search and, in fact, the video platform itself belongs to the<strong> Silicon Valley<\/strong> giant. This means that the <strong><a href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO guidelines<\/a><\/strong> to follow for <strong>positioning on Youtube<\/strong> are similar to those for Google text search.<\/p>\n\n\n\n<p>If we like <strong><a href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/creative-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">creative SEO<\/a><\/strong>, there is no reason not to try to position our videos. As long as, of course, we have them in our planning.<\/p>\n\n\n\n<p>Here we have to bear in mind that although <strong>creating a video takes considerably more time than a good SEO article<\/strong> (it requires the same research time and writing is quicker than recording, editing and processing), it is usually easier to rank.<\/p>\n\n\n\n<p>The reason is that <strong>there aren&#8217;t that many people doing SEO on YouTube right now<\/strong>. There are, and there are quite a few, but they are nothing compared to those trying to rank written content.<\/p>\n\n\n\n<p>So, if you are going to make videos, dedicate some time to <strong>SEO<\/strong>. Your stats will thank you for it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"youtube-on-page-seo\"><span class=\"ez-toc-section\" id=\"Youtube_on-page_SEO\"><\/span>Youtube on-page SEO<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">&iacute;ndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-66385cc17f6f3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-66385cc17f6f3\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-on-youtube\/#Youtube_on-page_SEO\" title=\"Youtube on-page SEO\">Youtube on-page SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-on-youtube\/#Title\" title=\"Title\">Title<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-on-youtube\/#Description\" title=\"Description\">Description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-on-youtube\/#Tags\" title=\"Tags\">Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-on-youtube\/#Thumbnail\" title=\"Thumbnail\">Thumbnail<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-on-youtube\/#Other_aspects_to_consider\" title=\"Other aspects to consider\">Other aspects to consider<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-on-youtube\/#Use_the_right_keywords\" title=\"Use the right keywords\">Use the right keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-on-youtube\/#Respond_to_search_intent\" title=\"Respond to search intent\">Respond to search intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-on-youtube\/#Recording_a_quality_video\" title=\"Recording a quality video\">Recording a quality video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-on-youtube\/#Speak_to_your_audience_in_their_language\" title=\"Speak to your audience in their language\">Speak to your audience in their language<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-on-youtube\/#Ask_for_likes_and_subscriptions\" title=\"Ask for likes and subscriptions\">Ask for likes and subscriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-on-youtube\/#Enter_your_subtitles\" title=\"Enter your subtitles\">Enter your subtitles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-on-youtube\/#Use_the_cards_and_set_up_the_final_screen\" title=\"Use the cards and set up the final screen\">Use the cards and set up the final screen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-on-youtube\/#Create_playlists\" title=\"Create playlists\">Create playlists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-on-youtube\/#Share_the_content\" title=\"Share the content\">Share the content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-on-youtube\/#Analise_your_data\" title=\"Analise your data\">Analise your data<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><strong>Optimising SEO on Youtube<\/strong> once we upload a video is a relatively easy process. There are only four elements we need to use:<\/p>\n\n\n\n<ol>\n<li>Title<\/li>\n\n\n\n<li>Description<\/li>\n\n\n\n<li>Tags<\/li>\n\n\n\n<li>Miniature<\/li>\n<\/ol>\n\n\n\n<p>Let&#8217;s look at each of these fundamental parts in turn. Later we will talk about <strong><a href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">keyword research<\/a><\/strong> and other aspects of video production. But, when we talk about <strong>SEO on Youtube<\/strong>, we basically refer to these four points.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/10\/titulos-youtube.jpg\" alt=\"SERPs de YouTube\" class=\"wp-image-7754\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"title\"><span class=\"ez-toc-section\" id=\"Title\"><\/span>Title<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The <strong>title of the video<\/strong> must include the main keyword of the video. I will explain how to select it below. Also, try to make it creative, funny and that it responds to the user&#8217;s search intention.<\/p>\n\n\n\n<p>It is not an easy task, but with practice you will get better at it. Youtube has its own language, so it is titled quite differently than any Google article.<\/p>\n\n\n\n<p>If you are going to do <strong>SEO on Youtube<\/strong>, one of the first things you should do is learn its codes. To do this, watch videos on the topic you are going to work on and check what kind of titles are used. If they make lists, examples, tutorials, etc\u2026 you will see that there are many pre-existing formulas that you can adapt for your video.<\/p>\n\n\n\n<p>Also take into account<strong> the use of emoticons<\/strong>. This is especially important if you are targeting Gen Z, as they give them a completely different meaning to millennials and boomers, avoiding literalism.<\/p>\n\n\n\n<p>For example, <strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Face_with_Tears_of_Joy_emoji#:~:text=Face%20with%20Tears%20of%20Joy%20(%F0%9F%98%82)%20is%20an%20emoji%20that,crying%20with%20laughter%20facial%20expression.\" target=\"_blank\" rel=\"noreferrer noopener\">the emoticon of a crying face does not indicate sadness but laughter<\/a><\/strong>. And the emoticon of crying with laughter indicates, basically, being out of date.<\/p>\n\n\n\n<p>However, if your audience is boomer or millennial, you can use emoticons literally.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/10\/video-youtube.jpg\" alt=\"V\u00eddeo en YouTube\" class=\"wp-image-7751\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"description\"><span class=\"ez-toc-section\" id=\"Description\"><\/span>Description<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The <strong>description <\/strong>is the short text that accompanies the video. We can use it to develop the theme of the video.<\/p>\n\n\n\n<p>Here the use of the main keyword is fundamental, but also of other words in its semantic field. It is important to take a look at your competitors&#8217; videos to see which keywords you should use.<\/p>\n\n\n\n<p>In addition, we can link to other pages that we mention in the video and related content.<\/p>\n\n\n\n<p><strong>Be long in the description<\/strong>. It doesn&#8217;t need to be longer than an article, but develop everything you are going to talk about in the video. Also talk about tools or programmes if you are going to explain them or use them and, in short, anything that is relevant.<\/p>\n\n\n\n<p>Keep in mind that this is what Google will take into account when ranking your content along with the title and tags.<\/p>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f6826-o1\" lang=\"es-ES\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/7399\/#wpcf7-f6826-o1\" method=\"post\" class=\"wpcf7-form init wpcf7-acceptance-as-validation\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"6826\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.3\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f6826-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div class=\"formulario-blog\">\n\t<p class=\"titulo\">Si te gustan nuestros contenidos, \u00a1sucr\u00edbete a nuestro blog!\n\t<\/p>\n\t<p>EMAIL* <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email maxwidth-contact\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"tu email\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n\t<\/p>\n\t<p style=\"margin-bottom: 1em;\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Suscribirse\" \/>\n\t<\/p>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-112\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-112\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span><small>I declare that I understand and accept the <a href=\"\/en\/privacy-policy\/ \" title=\"PRIVACY POLICY\" target=\"_blank\">PRIVACY POLICY<\/a> of the website ddigitals.net <\/small>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tags\"><span class=\"ez-toc-section\" id=\"Tags\"><\/span>Tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Tags <\/strong>will also help you to <strong>position your video on YouTube<\/strong>. Think about <strong>keywords <\/strong>directly related to the topic, including <strong>long tails<\/strong>.<\/p>\n\n\n\n<p>Of course, competition is again important to select. It will help you to know what tags are being used by other videos that you would like Youtube to understand that your content is related to.<\/p>\n\n\n\n<p>It&#8217;s an easy way to say: this is about this and it&#8217;s similar content to this.<\/p>\n\n\n\n<p><strong>Be specific with tags<\/strong> and as varied as possible, as long as it is relevant. Just don&#8217;t fill in tags for the sake of filling in tags. Don&#8217;t put more than ten tags unless you are talking about a very broad and complex topic.<\/p>\n\n\n\n<p>Remember that the idea is to reach the user interested in your content. Putting more tags to reach other users makes no sense because they will simply close the video after seeing that it is not what they are looking for.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/10\/hombre-trabajando-youtube.jpg\" alt=\"Hombre trabajando en YouTube\" class=\"wp-image-7755\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"thumbnail\"><span class=\"ez-toc-section\" id=\"Thumbnail\"><\/span>Thumbnail<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Finally, we have the <strong>thumbnail<\/strong>. This cover image of the video is super relevant. Therefore, it is usual to include a small text (small in length, not in font size) that complements the title.<\/p>\n\n\n\n<p>Keep in mind that the user will decide whether or not to click on your text with these two elements. Both the title and the thumbnail should explain why they should click on your video. The description and the tags help Youtube to classify you, but for the user it is the title and the featured image that are relevant, especially if they don&#8217;t know you yet.<\/p>\n\n\n\n<p>Also keep in mind that the <strong>CTR <\/strong>is another key element for <strong>Youtube <\/strong>to get your video to the top positions. If we don&#8217;t get clicks, we won&#8217;t get views and nobody will see the video.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"other-aspects-to-consider\"><span class=\"ez-toc-section\" id=\"Other_aspects_to_consider\"><\/span>Other aspects to consider<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/04\/que-es-keyword-research.jpg\" alt=\"que es el keyword research\" class=\"wp-image-7129\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"use-the-right-keywords\"><span class=\"ez-toc-section\" id=\"Use_the_right_keywords\"><\/span>Use the right keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Choosing <strong>keywords for YouTube<\/strong> is not as simple as<strong><a href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener\"> keyword research<\/a><\/strong> for Google. In fact, many of the tools that claim to do<strong> specific keyword research for YouTube<\/strong> are actually taking data from Google, so they are not really reliable.<\/p>\n\n\n\n<p>There are some options such as <strong><a href=\"https:\/\/trends.google.com\/trends\/explore?gprop=youtube\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trends<\/a><\/strong> or paid tools such as <strong><a href=\"https:\/\/ahrefs.com\/dashboard\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs<\/a><\/strong>, which have the option to do specific and real search with <strong>Youtube <\/strong>data. However, there is a lack of an official tool such as <strong>Google&#8217;s keyword planner<\/strong>.<\/p>\n\n\n\n<p>Another option that can help us find <strong>keywords<\/strong> is<strong> Youtube&#8217;s autocomplete function<\/strong>. We will not be able to see the search volumes, but it will help us to create better <strong>long tail keywords<\/strong>.<\/p>\n\n\n\n<p>The ideal is to <strong>do the keyword research before the video<\/strong>. This way we can adapt the content to the title we have previously chosen. It is fine if we slightly vary the title to what we say in the video, but keep in mind that subtitles, even automatically generated ones, will also be a positioning factor to take into account.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/03\/hombre-buscando-en-internet.jpg\" alt=\"Hombre buscando en internet\" class=\"wp-image-6930\" srcset=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/hombre-buscando-en-internet.jpg 800w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/hombre-buscando-en-internet-300x200.jpg 300w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/hombre-buscando-en-internet-768x512.jpg 768w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/hombre-buscando-en-internet-500x333.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"respond-to-search-intent\"><span class=\"ez-toc-section\" id=\"Respond_to_search_intent\"><\/span>Respond to search intent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once we have the <strong>keyword<\/strong>, we must focus the video on <strong>responding to the search intention<\/strong>. We cannot forget that<strong> video engagement <\/strong>is an even more important factor than <strong>SEO on-page actions<\/strong>.<\/p>\n\n\n\n<p>Interaction metrics including likes, comments, <strong>audience retention<\/strong>, clicks on cards or average viewing time will clearly influence the positioning of the video.<\/p>\n\n\n\n<p>To make sure you have good data you need to answer exactly what your audience is looking for. One way to do this is to compare with the competition.<\/p>\n\n\n\n<p>If, for example, you want to position an article about<strong> keyword research tools<\/strong> and you see that the first positions are occupied by lists, you know that you have to make a list, for example.<\/p>\n\n\n\n<p>In the end, it&#8217;s all about giving the audience what they are looking for.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/10\/barbudo-camara.jpg\" alt=\"Hombre barbudo ajustando la c\u00e1mara\" class=\"wp-image-7756\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"recording-a-quality-video\"><span class=\"ez-toc-section\" id=\"Recording_a_quality_video\"><\/span>Recording a quality video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Of course, if we want to <strong>use SEO on Youtube<\/strong> we need our content to be of quality. It is important to script the video and make it dynamic. There is nothing more boring than a person talking to a fixed camera.<\/p>\n\n\n\n<p>Edit, share images with secondary screens and, in short, dedicate time to <strong>post-production<\/strong>. Also, keep in mind that not everyone does well on camera, especially the first time.<\/p>\n\n\n\n<p>It is normal to have to repeat yourself. Practice and repetition is the only way to improve.<\/p>\n\n\n\n<p>The <strong>script <\/strong>is also very important. It&#8217;s not a good idea to improvise, but it&#8217;s not a good idea to read either. Have a prepared script and then tell it to the camera, don&#8217;t read unless you are a professional.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/time-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Time management<\/a><\/strong> is important, especially at the beginning. The first 10-15 seconds are essential to retain the user. Use <strong>storytelling <\/strong>to make them stay with you, structuring each video.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/10\/mujer-grabando-video-youtube-con-camara-reflex.jpg\" alt=\"mujer grabando un v\u00eddeo de YouTube desenfocada con c\u00e1mara reflex enfocada en primer plano\" class=\"wp-image-7752\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"speak-to-your-audience-in-their-language\"><span class=\"ez-toc-section\" id=\"Speak_to_your_audience_in_their_language\"><\/span>Speak to your audience in their language<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Who are you addressing? Make sure they understand you. We already mentioned this with emoticons and titles. For example, if the video is aimed at me, if you use it repeatedly, it will seem appropriate to me, but not to other age groups.<\/p>\n\n\n\n<p>While with written language there is a kind of more closed standard, although we can adapt it to our audience, in the case of YouTube, as it is spoken language, there is much more variety.<\/p>\n\n\n\n<p>Very important, really, don&#8217;t try to be &#8220;cool&#8221;. <strong>There is nothing more cringe-inducing than someone who is trying to be cool without being cool<\/strong>. If you are addressing an audience with a language that is substantially different from your own, you can tone down your language, but don&#8217;t impost it.<\/p>\n\n\n\n<p>It will look better if you speak normally than if you are forty years old and try to speak as if you were nineteen. Let them understand you, but don&#8217;t lose the naturalness of being someone you are not.<\/p>\n\n\n\n<p>When you are in front of a camera, all this is easily transmitted.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/10\/me-gustas-youtube.jpg\" alt=\"Pareja heterosexual pidiendo me gustas en YouTube\" class=\"wp-image-7753\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ask-for-likes-and-subscriptions\"><span class=\"ez-toc-section\" id=\"Ask_for_likes_and_subscriptions\"><\/span>Ask for likes and subscriptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Likes <\/strong>and <strong>subscriptions <\/strong>will help you to rank your videos. How to get likes and subscriptions? There are no tricks. By asking for it.<\/p>\n\n\n\n<p>You may have noticed that, regardless of the success of the Youtuber or their account, they all ask for likes. At this point, it&#8217;s not invasive and maybe by saying it, the user will listen to you. Maybe not, but you don&#8217;t lose anything by trying.<\/p>\n\n\n\n<p>Also, by increasing your subscriptions, you&#8217;ll stop relying so much on SEO on YouTube and you&#8217;ll have an audience ready to watch your videos when they come out. Provided they are interested, of course.<\/p>\n\n\n\n<p>A good number of likes and subscriptions will go a long way to giving you a much better starting position.<\/p>\n\n\n\n<p>Also, <strong>ask for comments and interact with users<\/strong>. Create discussion and spend time with your community. Not only will this benefit you in terms of making your audience feel heard, but having more comments will make YouTube feel more relevant.<\/p>\n\n\n\n<p>It can be lazy to respond to comments one by one, especially if you have a highly ranked video, but this is what will help you maintain your ranking.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/10\/subtitulos.jpg\" alt=\"Instalaci\u00f3n art\u00edstica con subt\u00edtulos\" class=\"wp-image-7757\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"enter-your-subtitles\"><span class=\"ez-toc-section\" id=\"Enter_your_subtitles\"><\/span>Enter your subtitles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>YouTube <\/strong>automatically generates subtitles for your videos. These<strong> automatic subtitles<\/strong> also influence the positioning of your video, as it gives the platform a wider semantic field.<\/p>\n\n\n\n<p>However, the system is far from perfect. Voice transcription still needs a long way to go to be reliable. Therefore, the best you can do is to enter your subtitles directly with a document, which the platform itself synchronises afterwards.<\/p>\n\n\n\n<p>If you have a script, it will be much easier and faster to transcribe. This way, we really make sure that YouTube understands what we are talking about.<\/p>\n\n\n\n<p>Of course, it does take time and we don&#8217;t always have it to spare. Even so, I recommend it because it helps a lot with positioning.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/Youtube-en-movil.jpg\" alt=\"Youtube\" class=\"wp-image-7520\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"use-the-cards-and-set-up-the-final-screen\"><span class=\"ez-toc-section\" id=\"Use_the_cards_and_set_up_the_final_screen\"><\/span>Use the cards and set up the final screen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/biteable.com\/blog\/youtube-cards-guide\/#:~:text=What%20are%20YouTube%20cards%3F&amp;text=YouTube%20cards%20are%20the%20interactive,including%20TrueView%20Ad%20Campaign%20videos.\" target=\"_blank\" rel=\"noreferrer noopener\">Cards<\/a><\/strong> are links that are inserted at a certain point in the video. You can link to another video, which will be seen with a thumbnail or even a link to an external page.<\/p>\n\n\n\n<p>It is an element that helps to retain the user, especially when linking to other videos and positively affects the positioning. In the end, it works in a similar way to links in text. It provides context and generates valuable related information for the user.<\/p>\n\n\n\n<p>And we already know that the more we help the user, the better positioned we will be.<\/p>\n\n\n\n<p>Once the video is finished, we can also <strong><a href=\"https:\/\/support.google.com\/youtube\/answer\/6388789?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">configure the final screen<\/a><\/strong>. Here I also recommend introducing other related videos of our authorship. We will keep the user longer on our channel and YouTube will value it positively.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/10\/youtube-serps.jpg\" alt=\"P\u00e1gina de b\u00fasqueda de YouTube\" class=\"wp-image-7758\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"create-playlists\"><span class=\"ez-toc-section\" id=\"Create_playlists\"><\/span>Create playlists<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Within your channel, you can create playlists of thematic or similar content. You are also telling Google what your videos are about and what they relate to.<\/p>\n\n\n\n<p>The<strong><a href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-content-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"> SEO content strategy<\/a><\/strong> on YouTube is similar to what we do on the web and requires prior planning. Look for themes that you can <strong><a href=\"https:\/\/support.google.com\/youtube\/answer\/57792?hl=en&amp;co=GENIE.Platform%3DDesktop\" target=\"_blank\" rel=\"noreferrer noopener\">create your playlists<\/a><\/strong> around.<\/p>\n\n\n\n<p>For example, if you have a hotel, you can have a playlist about the hotel facilities with different videos, others about the restaurant&#8217;s recipes, one about experiences and excursions, etc\u2026 It is about <strong>making it easier for the user to find the content they are interested in<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/09\/mujer-delega-equipo.jpg\" alt=\"Mujer de pelo rizado en traje de chaqueta blanco delega tareas en equipo de dos chicos y una chica\" class=\"wp-image-7683\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"share-the-content\"><span class=\"ez-toc-section\" id=\"Share_the_content\"><\/span>Share the content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once the work is done and the video is published, it needs to be disseminated. For this, all options are good.<\/p>\n\n\n\n<p>If you have a <strong>newsletter<\/strong>, include it in it. If you write<strong> SEO articles<\/strong>, add them, which will also help you improve your <strong><a href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/dwell-time\/\">dwell time<\/a><\/strong>, if you have a <strong><a href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/how-to-make-a-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">podcast for companies<\/a><\/strong>, mention it, etc\u2026 <strong>Social networks<\/strong> tend to work quite well with certain videos.<\/p>\n\n\n\n<p>The point is that doing<strong> SEO on Youtube<\/strong> requires time and effort, so you have to try to get as many people as possible to see it.<\/p>\n\n\n\n<p>If you don&#8217;t manage to increase your views and you are convinced that the product is good, I recommend that you opt to use<strong> YouTube advertising<\/strong>. You need a good CTR to start positioning, so we can force views and see if the public responds.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/09\/equipo-marketing.jpg\" alt=\"Equipo de marketing\" class=\"wp-image-7623\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"analise-your-data\"><span class=\"ez-toc-section\" id=\"Analise_your_data\"><\/span>Analise your data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Finally, analyse your data. Use analytics to check what has worked for you and what has not. Identify patterns in subject matter, editing, keywords, tags, etc\u2026 to see what works and what doesn&#8217;t work for you.<\/p>\n\n\n\n<p>And, of course, don&#8217;t just take the explanation. <strong>Analysing your data<\/strong> only makes sense if we are then going to <strong>apply the conclusions<\/strong>. The more time you spend and the more data you accumulate, the better results you will get.<\/p>\n\n\n\n<p>As in traditional SEO, this is a job that takes time and effort, but it can be very rewarding.<\/p>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f6826-o2\" lang=\"es-ES\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/7399\/#wpcf7-f6826-o2\" method=\"post\" class=\"wpcf7-form init wpcf7-acceptance-as-validation\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"6826\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.3\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f6826-o2\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div class=\"formulario-blog\">\n\t<p class=\"titulo\">Si te gustan nuestros contenidos, \u00a1sucr\u00edbete a nuestro blog!\n\t<\/p>\n\t<p>EMAIL* <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email maxwidth-contact\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"tu email\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n\t<\/p>\n\t<p style=\"margin-bottom: 1em;\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Suscribirse\" \/>\n\t<\/p>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-112\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-112\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span><small>I declare that I understand and accept the <a href=\"\/en\/privacy-policy\/ \" title=\"PRIVACY POLICY\" target=\"_blank\">PRIVACY POLICY<\/a> of the website ddigitals.net <\/small>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>SEO on Youtube is a good opportunity for positioning. When we think of Youtube, we usually forget that it is the second most used search engine in the world. Therefore, if we do SEO content on Google, why not take advantage of the number two? They are, apparently, different platforms, but they are completely interconnected. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[15],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO on Youtube: how to do it and why? - DDigitals<\/title>\n<meta name=\"description\" content=\"SEO on Youtube will allow us to gain more visits and make our channel more relevant. We tell you how to do it\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-on-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO on Youtube: how to do it and why? - DDigitals\" \/>\n<meta property=\"og:description\" content=\"SEO on Youtube will allow us to gain more visits and make our channel more relevant. 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