{"id":7403,"date":"2021-08-11T12:51:35","date_gmt":"2021-08-11T10:51:35","guid":{"rendered":"https:\/\/ddigitals.net\/?p=7403"},"modified":"2021-08-11T12:51:35","modified_gmt":"2021-08-11T10:51:35","slug":"core-web-vitals","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/core-web-vitals\/","title":{"rendered":"Core Web Vitals is here: Google's latest update"},"content":{"rendered":"<p><\/p>\n\n\n\n<p>Now, at the end of August 2021, it will be completed by the end of the year. <strong>Google's new algorithm update<\/strong> at <strong><a href=\"https:\/\/developers.google.com\/search\/blog\/2020\/05\/evaluating-page-experience\" target=\"_blank\" rel=\"noreferrer noopener\">Core Web Vitals<\/a><\/strong>. <\/p>\n\n\n\n<p>They themselves have attached particular importance to it since they announced it a year ago. <\/p>\n\n\n\n<p>They say they touch on the metrics that affect the <strong>user experience<\/strong>Do I have to worry about a Google update? Yes, especially when <strong>they go to so much trouble<\/strong> in explaining details.<\/p>\n\n\n\n<p>Google has finished the work on its update and will start taking into account the <strong>factors<\/strong> that <strong>influence<\/strong> in the user experience <strong>(UX)<\/strong> page by page, within each website. <\/p>\n\n\n\n<p>These, of course, are related to a <strong>positioning factor<\/strong>for the time being, <strong>indirect<\/strong>such as, for example, the <a href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/do-not-shoot-at-the-loading-speed\/\">loading speed<\/a>. <\/p>\n\n\n\n<p><strong>The same as<\/strong> happened with the update of <strong>mobile content<\/strong>said that it will be one of the many factors influencing the positioning and that the <strong>exchange<\/strong> will be <strong>gradual<\/strong>. They gave plenty of warning and the time has come, so we'll have to get on with it, won't we?<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Since the Core Web Vitals are now in Search Console, I wanted to do a quick round-up of the tidbits I found while researching. Maybe this'll save you a few minutes, or encourage you to test, or to watch a video. How much time do you invest in being able to save time? Focus, John<\/p>- John \ud83e\uddc0 ... \ud83e\uddc0 (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1265990146492706816?ref_src=twsrc%5Etfw\">May 28, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Once again, they have tried to make it easy with the new <a href=\"https:\/\/support.google.com\/webmasters\/answer\/10218333?hl=es\" target=\"_blank\" rel=\"noreferrer noopener\">Page Experience Report<\/a> in Google Search Console. Something that is undoubtedly another warning indicator to pay attention to changes in the Core Web Vitals. <\/p>\n\n\n\n<p>Here you can find really useful information about which pages are affected by the different metrics, such as the number of <strong>LCP<\/strong>, <strong>FID<\/strong> and <strong>CLS<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pero-que-son-exactamente-las-web-core-vitals\">But what exactly are Web Core Vitals?<\/h2>\n\n\n\n<p>It could be considered that the <strong>user experience<\/strong> is a purely qualitative process and depends on the type of user.<\/p>\n\n\n\n<p>Well, that's not quite the case, or at least not as far as <strong>Google<\/strong> and its <strong>attempt<\/strong> from <strong>to bring it into the realm of figures<\/strong>. <\/p>\n\n\n\n<p>As if it were a <strong>performance indicator<\/strong> within a website, or KPI, these figures measure <strong>how long the loading process takes on a web page<\/strong>the extent to which the <strong>interactivity<\/strong> without intrusive elements and what is the <strong>visual stability<\/strong> of the page.<\/p>\n\n\n\n<p>The term <strong>LCP<\/strong> stands for<em> Largest Content Paintful<\/em>. It can be translated as the content that takes the longest to paint, a term widely used in programming language and which obviously refers to the time it takes for content to appear on the screen. <\/p>\n\n\n\n<p>It is the measurement of <strong>element of a website<\/strong> that <strong>the longer it takes to charge<\/strong>. A user experience with an LCP greater than 2.5 seconds should be improved and above 4 seconds is critical.<\/p>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">[contact-form-7 id=\"6826\u2033 title=\"BLOG subscription\"]<\/div>\n\n\n\n<p>The <strong>First Input Delay<\/strong> and the <strong>Cumulative Layout Shift<\/strong> measure the level of <strong>interactivity<\/strong> and <strong>stability<\/strong> on a website. <\/p>\n\n\n\n<p>That is, as mentioned above, how easy we make it for the user to interact with our content.  <\/p>\n\n\n\n<p>The FID focuses on elements such as <strong>clic<\/strong> at <strong>links<\/strong>deploy the <strong>menu<\/strong>fill in a <strong>form<\/strong>\u2026 <\/p>\n\n\n\n<p>The figures for <strong>CLS<\/strong> at <strong>visual stability<\/strong>will be determined by how many <strong>elements move<\/strong> on the page in question and what percentage of the page they occupy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"bien-y-ahora-que-hago-con-la-actualizacion-de-google\">So, what do I do now with the Google update?<\/h4>\n\n\n\n<p>First of all, if this is the first time you hear about this, or if you are not well versed in this particular subject, you can start with the measurements. Google has its own <strong>section for developers<\/strong>, <strong>Chrome Dev Tools<\/strong>. <\/p>\n\n\n\n<p>You are probably familiar with this Google service, and if you didn't know about it, you should pay attention to the data and recommendations about your website that are shown here. <\/p>\n\n\n\n<p>You can check the information in Web Core Vitals and other essential aspects that affect the positioning of your pages.<\/p>\n\n\n\n<p>You can also start checking data, page by page and in a comfortable way, with the <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/web-vitals\/ahfhijdlegdabablpippeagghigmibma\">Core Web Vitals browser extension<\/a>. This <strong>remains active<\/strong> by default in <strong>any website<\/strong> you visit and gives you the 3 main metrics, LCP, FID and CLS.  <\/p>\n\n\n\n<p>Of course, you should go to the <strong>User Experience Report<\/strong> at <strong>Google Search Console<\/strong>but it is not always a good place to start. Its report is still small and in test mode, and there is a lot of information that can overwhelm you.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"protocolo-https-seguro-formatos-de-imagen-y-velocidad-de-carga\">Secure https protocol, image formats and loading speed<\/h4>\n\n\n\n<p>To get with the figures in <strong>Core Web Vitals<\/strong>Unless you have training or experience in programming or web site administration, experience can be a <strong>somewhat complicated task<\/strong>. <\/p>\n\n\n\n<p>Factors such as the choice of <strong>hosting <\/strong>are somewhat easier to take on board and can bring improvements. <\/p>\n\n\n\n<p>The <strong>optimised<\/strong> and <strong>minification<\/strong> from <strong>code<\/strong>or the extent to which we carry the <strong>Java resources<\/strong> of the website, the embeddings of <strong>tracking code<\/strong> or the <strong>construction<\/strong> site, are other main factors that obviously require more technical details.<\/p>\n\n\n\n<p>As always, the <strong>Californian giant<\/strong> has taken the trouble to <strong>remind us<\/strong> that it will not stop attending<strong> other factors<\/strong> of positioning <strong>already known<\/strong> and which also influence the <strong>loading speed<\/strong>and therefore also in the user experience. <\/p>\n\n\n\n<p>They want <strong>images in your preferred formats<\/strong> such as web.p or svg which help to optimise and will reward you if you choose them.  <\/p>\n\n\n\n<p>Of course, there is no question of presenting a website without <strong>https security protocol<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>At the end of August 2021, the new Google update on Core Web Vitals will be completed. They themselves have been giving it special importance since they announced it a year ago. Now they say they are touching on user experience metrics [...]<\/p>","protected":false},"author":23,"featured_media":7480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-7403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Core Web Vitals ha llegado: la \u00fatlima actualizaci\u00f3n de Google - DDigitals<\/title>\n<meta name=\"description\" content=\"Ahora, a finales de agosto, es cuando se termina de ejecutar la nueva actualizaci\u00f3n en el algoritmo de Google en Web Core Vitals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/core-web-vitals\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Core Web Vitals ha llegado: la \u00fatlima actualizaci\u00f3n de Google - 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