{"id":7417,"date":"2023-03-02T17:31:00","date_gmt":"2023-03-02T16:31:00","guid":{"rendered":"https:\/\/ddigitals.net\/en\/?p=7417"},"modified":"2023-03-02T17:33:05","modified_gmt":"2023-03-02T16:33:05","slug":"marketing-advertising-metaverse","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/marketing-advertising-metaverse\/","title":{"rendered":"Internet 3.0: marketing and advertising in the Metaverse."},"content":{"rendered":"\n
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Carlos Arenal<\/a><\/strong>
Paid Media Specialist<\/figcaption><\/figure>\n\n\n\n

Marketing and advertising in the Metavers<\/strong>e presents us with a host of questions. New and interesting possibilities when it comes to generating campaigns and strategies, as well as promoting our services and products.<\/p>\n\n\n\n

Surely we have all heard of the Metaverse, Metaverses or even Metauniverses. These refer to the virtual spaces that constitute Internet 3.0<\/strong>. A new evolution of social connections<\/strong>.<\/p>\n\n\n\n

To understand the huge dimension of this virtual universe, in the Metaverse, a company could buy a specific space to build a virtual office where its workers could meet, chat or even have lunch together. And why not, at the end of the day, attend a dance or Yoga class, taught thousands of kilometres away.<\/p>\n\n\n\n\n\n

Now, the truth is that this is not strange to anyone. The COVID-19 pandemic has hit the global economy hard in general and many sectors in particular (although we will recover, by the way). And as a consequence of confinement, quarantines and preventive measures; we are already incorporating into our routines new ways of communicating and connecting with others<\/strong> in various aspects such as music, in the work environment, or when socialising. Also in the consumption of apps; in the field of sports or in terms of healthcare.<\/p>\n\n\n\n

We are talking about tools such as ZOOM<\/a><\/strong>, tele-healthcare services such as ADESLAS, music concerts via streaming, among others.<\/p>\n\n\n\n

So why all the fuss about the Metaverse?<\/strong> What’s new? Well, to summarise (but a great summary), metaverses or multi-universes would offer immersive and multi-sensory spaces. Experientiality through Augmented Reality AR and Virtual Reality VR. Also mixed.<\/strong><\/p>\n\n\n\n

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Did someone say business? Of course, the giants have already been working on this for some time through experiments, trials and multi-million dollar investments. A clear example would be Facebook’s business turnaround, now Meta<\/strong>, which is positioning itself as one of the pioneers in the design and development of Metaverses.<\/p>\n\n\n\n

It is predicted that people will spend more and more time on Metaverses<\/strong>. Companies<\/strong>, therefore, will want to be more and more present in them<\/strong>. And here begins a cerebral bombardment of infinite possibilities of advertising formats and creatives, of doubts about the advertising systems that will be used to compete.<\/p>\n\n\n\n

Will business and marketing strategies change?<\/strong> Of course, but in what way and how much is it going to cost us? I don’t know if it happens to you, but it’s so exciting and complex that it’s both exciting and scary at the same time.<\/p>\n\n\n\n

Hoax<\/strong>: Facebook has not ceased to exist, nor has it changed its name as such. Let’s say that Facebook is still what it was, but it would be part of a bigger structure, which would be called Meta; coexisting with others like Instagram or Messenger.<\/em><\/p>\n\n\n\n

First steps to mastering the Metaverse<\/h2>\n\n\n\n
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The Metaverse is still in its infancy <\/strong>and not even the experts can say for sure when these virtual spaces will begin to coexist with us as part of our daily lives.<\/p>\n\n\n\n

However, while obstacles are being overcome, we can get a head start and start exploring and studying how to fit all this into our business model or that of our clients. The viability and possibilities of a specific brand or business in this new dimension or dimensions.<\/p>\n\n\n\n

Becoming a kind of “early adopter<\/strong>” and getting a head start, before it becomes too mainstream, is good, don’t you think? So, here are two first recommendations on how to approach marketing and advertising within the Metaverse<\/strong>. We hope they serve as a good starting point:<\/p>\n\n\n\n