{"id":7436,"date":"2023-03-03T11:52:55","date_gmt":"2023-03-03T10:52:55","guid":{"rendered":"https:\/\/ddigitals.net\/en\/?p=7436"},"modified":"2023-03-03T11:52:56","modified_gmt":"2023-03-03T10:52:56","slug":"seo-or-sem","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-or-sem\/","title":{"rendered":"SEO or SEM: what should I choose to grow my business?"},"content":{"rendered":"\n
\"Pablo<\/figure>\n\n\n\n

Pablo Herrera<\/strong>
Head of SEO & Content<\/span><\/p>\n\n\n\n

When we are about to move forward with our company’s digital strategy<\/strong>, deciding whether to invest in SEO or SEM<\/strong> is one of the most crucial decisions we will face. Or, at least, that’s how we can perceive it.<\/p>\n\n\n\n

In reality, we can achieve more or less similar results, with nuances that I will explain, with either of the two options. And, of course, as long as we can afford it and it fits with our business, the best option is to combine them.<\/p>\n\n\n\n

Even so, I would like to point out that thinking that SEM brings immediate results<\/strong>, but more expensive, and SEO brings long-term results<\/strong>, is not 100% real.<\/p>\n\n\n\n

A SEM strategy that works will require a planning of campaign phases<\/strong> that also requires a journey.<\/p>\n\n\n\n

Let me explain. If you want we can start a sales-oriented SEM campaign<\/strong> today. And if you have enough budget you may have sales from day one. However, if you’re looking to optimise your ROI<\/strong>, you can’t just jump right in.<\/p>\n\n\n\n

You have to find out where your customer base is, make yourself known, impact them several times, etc\u2026 until you finally move to the sales phase. This will greatly reduce your cost per click and will make you sell more for less in the medium term than if you just spend money for the sake of spending money.<\/p>\n\n\n\n

With SEO something similar happens, SEO content strategy<\/a><\/strong> must also take into account the stages of the conversion funnel<\/strong>. Plus the time it takes for Google to discover you, understand your relevance and index you.<\/p>\n\n\n\n

Still, when you reach a person through the organic channel it is someone who is looking for your result. Someone who has taken the initiative<\/strong> and you have come along to help them. However with SEM you are the one taking the initiative (more or less because if you appear in the search results you are also responding to their initiative, not if you use social ads) and that reduces the chances of conversion a bit.<\/p>\n\n\n\n

But let’s go back to the beginning.<\/p>\n\n\n\n

<\/span>Differences between SEO and SEM<\/span><\/h2>
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índice<\/p>\n