{"id":7442,"date":"2023-03-03T12:16:25","date_gmt":"2023-03-03T11:16:25","guid":{"rendered":"https:\/\/ddigitals.net\/en\/?p=7442"},"modified":"2023-03-03T12:16:27","modified_gmt":"2023-03-03T11:16:27","slug":"purposeful-marketing","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/noticias\/purposeful-marketing\/","title":{"rendered":"Purposeful marketing: what is and why is it fashionable?"},"content":{"rendered":"\n
\"Pablo<\/figure>\n\n\n\n

Pablo Herrera<\/strong>
Head of SEO & Content<\/span><\/p>\n\n\n\n

Purposeful marketing<\/strong> is one of the most important digital marketing trends<\/strong> of the third decade of the 21st century. No longer is it simply about reaching the consumer, but the ethical and sustainable aspect of marketing<\/strong> has started to become a priority.<\/p>\n\n\n\n

Already last year, this was one of the key findings of the Deloitte Insights Global Marketing Trends 2021 Study<\/a><\/strong>. According to this report, organisations were beginning to search for their purpose, to understand why they exist and what benefits they offer to the planet and society.<\/p>\n\n\n\n

At a time of reinvention to tackle climate change, with major social changes at a global level, the pure search for economic profit<\/strong> is no longer a reason for a company to exist. Corporate social responsibility<\/strong> has gone from being just another aspect to becoming the focus of activity.<\/p>\n\n\n\n

The answer to who we are must include the answer to what we contribute to society<\/strong>. How we contribute to making the world a better place than how we have found it.<\/p>\n\n\n\n

And we are not simply talking about responding to a need, but to a whole series of additional values and commitments that have a real impact on the organisation’s environment.<\/p>\n\n\n\n

<\/span>Pandemic, key to purpose marketing’s progress<\/span><\/h2>
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índice<\/p>\n