{"id":7568,"date":"2023-06-02T08:28:12","date_gmt":"2023-06-02T06:28:12","guid":{"rendered":"https:\/\/ddigitals.net\/en\/?p=7568"},"modified":"2023-06-06T09:48:13","modified_gmt":"2023-06-06T07:48:13","slug":"what-is-eeat-its-impact-on-seo","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/what-is-eeat-its-impact-on-seo\/","title":{"rendered":"What is the EEAT and its impact on SEO"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/caja-autor-bego.png\" alt=\"caja autor bego\" class=\"wp-image-7609\" width=\"107\" height=\"107\" srcset=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/caja-autor-bego.png 500w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/caja-autor-bego-300x300.png 300w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/caja-autor-bego-150x150.png 150w\" sizes=\"(max-width: 107px) 100vw, 107px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\" style=\"line-height:0.5\"><strong>Bego\u00f1a Ontiveros<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\" style=\"line-height:0.5\">SEO &amp; Content Writer<\/p>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>If there is a supreme guideline in Google, it is that we make<strong> the best content for the user<\/strong>. And the addition of a new acronym to the <strong>EAT<\/strong>, now EEAT, adds a <strong>new nuance to take into account for the SEO of your website<\/strong>.&nbsp;<\/p>\n\n\n\n<p>In <strong>2014<\/strong>, the<strong> first mention was made of EAT<\/strong>, which stands for Expertise, Authoritativeness, Trustworthiness (Expertise, Authority and Trustworthiness) in <strong>Google&#8217;s quality guidelines<\/strong>. And at the end of 2022 they <a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>have updated<\/strong><\/a> them, including a new<strong> E, for Expertise.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"but-where-does-this-eeat-come-from\"><span class=\"ez-toc-section\" id=\"But%E2%80%A6_where_does_this_EEAT_come_from\"><\/span>But&#8230; where does this EEAT come from?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">&iacute;ndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-66dcf368a83c0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-66dcf368a83c0\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/what-is-eeat-its-impact-on-seo\/#But%E2%80%A6_where_does_this_EEAT_come_from\" title=\"But&#8230; where does this EEAT come from?\">But&#8230; where does this EEAT come from?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/what-is-eeat-its-impact-on-seo\/#The_%E2%80%9CE%E2%80%9D_in_%E2%80%9CExperience%E2%80%9D\" title=\"The &#8220;E&#8221; in &#8220;Experience&#8221;\">The &#8220;E&#8221; in &#8220;Experience&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/what-is-eeat-its-impact-on-seo\/#The_other_%E2%80%9CE%E2%80%9D_is_for_Expertise\" title=\"The other &#8220;E&#8221; is for Expertise\">The other &#8220;E&#8221; is for Expertise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/what-is-eeat-its-impact-on-seo\/#%E2%80%9CA%E2%80%9D_for_Authoritativeness\" title=\"&#8220;A&#8221; for Authoritativeness\">&#8220;A&#8221; for Authoritativeness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/what-is-eeat-its-impact-on-seo\/#%E2%80%9CT%E2%80%9D_for_Trustworthiness\" title=\"&#8220;T&#8221; for Trustworthiness\">&#8220;T&#8221; for Trustworthiness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/what-is-eeat-its-impact-on-seo\/#How_to_Improve_EEAT_SEO\" title=\"How to Improve EEAT SEO\">How to Improve EEAT SEO<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Although we were talking about 2014, it <strong>is not really until 2018 that we started talking about EAT in the SEO world<\/strong>. Google explains: &#8220;After identifying relevant content, our systems try to prioritise the content that is most useful. To do this, they identify a set of factors that can help to determine which content demonstrates expertise, authoritativeness and trustworthiness&#8221;.<\/p>\n\n\n\n<p>With this new update, <strong>Google <\/strong>is making its message even clearer. <strong>Content that is useful, made for people, and solves the search inten<\/strong>t.<\/p>\n\n\n\n<p>And although it is not a ranking factor, it is clear that <strong>Google will give more importance<\/strong> to content that is related to <strong>EEAT<\/strong>. Especially on <strong>topics that have to do with money, or life<\/strong>, the acronym <a href=\"https:\/\/www.pageonepower.com\/search-glossary\/ymyl#:~:text=What%20is%20YMYL%3F,real%2Dworld%20effects%20on%20users.\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>YMYL<\/strong><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-1.jpg\" alt=\"EEAT\" class=\"wp-image-7569\" srcset=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-1.jpg 800w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-1-300x200.jpg 300w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-1-768x512.jpg 768w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-1-500x333.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Because not only the algorithm evaluates the <strong>content<\/strong>, but also <a href=\"https:\/\/support.google.com\/websearch\/answer\/9281931?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>quality raters<\/strong><\/a> do so following very strict standards. And one of these is going to be the <strong>EEAT<\/strong>.<\/p>\n\n\n\n<p>Therefore, <strong>it is necessary to take it into account for content generation<\/strong>. If it is accurate, trustworthy, and relevant, there will be no concerns. It will be liked by the algorithm, the raters, and most importantly, the target audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-e-in-experience\"><span class=\"ez-toc-section\" id=\"The_%E2%80%9CE%E2%80%9D_in_%E2%80%9CExperience%E2%80%9D\"><\/span>The &#8220;E&#8221; in &#8220;Experience&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The first &#8220;E&#8221; of <strong>EEAT <\/strong>refers to the <strong>experience of the person writing the content<\/strong>. It considers whether the author has the necessary expertise to discuss the topic at hand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-2.jpg\" alt=\"Experience\" class=\"wp-image-7570\" srcset=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-2.jpg 800w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-2-300x200.jpg 300w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-2-768x512.jpg 768w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-2-500x333.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>It may seem obvious, but the truth is that until now, <strong>Google <\/strong>could consider, for example, a review written by an author who had not actually tried the product as equally valid as a review from someone who had.&nbsp;<\/p>\n\n\n\n<p>With the addition of this letter, we all benefit. Because what do you prefer? Reading a review written by an author who has actually tested the product, or by someone who hasn&#8217;t? The answer is clear.<\/p>\n\n\n\n<p>The same applies when it comes to <strong>health <\/strong>topics. Here, <strong>EEAT <\/strong>plays an <strong>important role<\/strong>. Google is very strict in its content policies regarding this matter.<\/p>\n\n\n\n<p>The experience of the person writing content related to this topic is vital. They will have to meet the user&#8217;s search intent, who is seeking the answer from a professional. And they will have to provide full assurance to that person by delivering accurate content.<\/p>\n\n\n\n<p>For us, as users, it will be very useful to <strong>know the first-hand personal experience<\/strong> of those who have tried a product, gone through a banking process, or undergone a surgery. This type of information shows the writer&#8217;s experience with a <strong>high dose of reality<\/strong>.<\/p>\n\n\n\n<p>This &#8220;E&#8221; gains even <strong>greater importance <\/strong>with <strong>Google&#8217;s latest update<\/strong>, the <a href=\"https:\/\/developers.google.com\/search\/updates\/reviews-update\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Product Reviews Update<\/strong><\/a><strong>.<\/strong> Product reviews, e-commerce sites, and affiliate recommendation websites are being affected by the algorithm change.<\/p>\n\n\n\n<p>This modification <strong>seeks originality<\/strong>. Genuine &#8220;experts&#8221; should have actually tried the product and not rely on reviews from others or existing information on the internet.<\/p>\n\n\n\n<p>But what about <strong>SEO<\/strong>? Is it the end? Will our content stop ranking? Not at all, because if we write <strong>original and useful content<\/strong> for the user, we will continue to rank.<\/p>\n\n\n\n<p>And don&#8217;t worry, you can still rely on<strong> <\/strong><a href=\"https:\/\/ddigitals.net\/blog\/marketing-digital\/mejora-seo-chatgpt\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ChatGPT to improve your website&#8217;s SEO<\/strong><\/a>. It will be a great companion, but undoubtedly, the important thing is for your <strong>content to fulfill the user&#8217;s search intent.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-other-e-is-for-expertise\"><span class=\"ez-toc-section\" id=\"The_other_%E2%80%9CE%E2%80%9D_is_for_Expertise\"><\/span>The other &#8220;E&#8221; is for Expertise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In Spanish-speaking countries, we might confuse this &#8220;E&#8221; with &#8220;experience,&#8221; but the translation of this &#8220;E&#8221; would be more related to <strong>knowledge<\/strong> or expertise.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-3.jpg\" alt=\"Expertise\" class=\"wp-image-7571\" srcset=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-3.jpg 800w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-3-300x200.jpg 300w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-3-768x512.jpg 768w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-3-500x333.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>To provide a clear example that differentiates experience from expertise, the two &#8220;E&#8221;s of <strong>EEAT<\/strong>, let&#8217;s consider health topics.<\/p>\n\n\n\n<p>In this case, if we want to gather information about certain types of medical treatments available today, we would turn to <strong>medical experts (Expertise)<\/strong>. However, we should not overlook the <strong>personal experiences shared by patients<\/strong> who have undergone the treatment <strong>(Experience)<\/strong>.<\/p>\n\n\n\n<p>In terms of <strong>SEO<\/strong>, <strong>Expertise <\/strong>lends <strong>credibility to a website <\/strong>in terms of the quality of its content. An anonymous article will not carry the same value as one written by a professional with over 20 years of experience in the field.<\/p>\n\n\n\n<p>These types of profiles are <strong>industry professionals<\/strong> who possess extensive knowledge about the subject they write about and are recognized within their sector. This <strong>generates trus<\/strong>t, which is not only beneficial for the algorithm but also directly benefits the user consuming that content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"a-for-authoritativeness\"><span class=\"ez-toc-section\" id=\"%E2%80%9CA%E2%80%9D_for_Authoritativeness\"><\/span>&#8220;A&#8221; for Authoritativeness<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-4.jpg\" alt=\"authority\" class=\"wp-image-7572\" srcset=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-4.jpg 800w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-4-300x200.jpg 300w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-4-768x512.jpg 768w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-4-500x333.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>In this section, we refer to the <strong>reputation of the website<\/strong>, and within reputation, there are several aspects to consider:<\/p>\n\n\n\n<ul>\n<li><strong>Backlinks<\/strong>: The more incoming links we have, especially from websites in the same topic or industry, the <strong>more authority will be transferred<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Brand searches<\/strong>: When users search for a specific brand name, it is a <strong>clear signal that they are interested in the content<\/strong> of that website. It increases the<strong> search engines&#8217; trust<\/strong> in the website and improves its ranking in search results.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Brand mentions<\/strong>: Not only searches on Google, but also simple <strong>mentions <\/strong>of the brand, <strong>even without a link<\/strong>, are important.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Presence on social media:<\/strong> Having an active presence on social media can increase the visibility of the website and<strong> generate referral traffic<\/strong>. If useful and interesting content is shared on social media, users are more likely to click on the links and visit the website.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>This can <strong>increase the page&#8217;s authority<\/strong> as search engines detect higher referral&nbsp; &nbsp; &nbsp; traffic and engagement on the site.<\/p>\n\n\n\n<p>Furthermore, social media can provide social signals that search engines use to <strong>assess the relevance and quality of content.<\/strong> If a website has an active presence on social media and users are sharing, commenting, and interacting with its content, it can be a <strong>signal that the website is a trusted and valuable source of information<\/strong>.<\/p>\n\n\n\n<ul>\n<li><strong>Reviews and recommendations<\/strong>: Both on <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google Business Profile<\/strong><\/a> and other business directories, reviews and citations can increase the authority of the website.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"t-for-trustworthiness\"><span class=\"ez-toc-section\" id=\"%E2%80%9CT%E2%80%9D_for_Trustworthiness\"><\/span>&#8220;T&#8221; for Trustworthiness<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-5.jpg\" alt=\"trustworthy\" class=\"wp-image-7573\" srcset=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-5.jpg 800w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-5-300x200.jpg 300w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-5-768x512.jpg 768w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-5-500x333.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><strong>Trustworthiness <\/strong>is the last factor in the <strong>EEAT <\/strong>acronym. It indicates the <strong>credibility and reliability<\/strong> of the information provided by a website.<\/p>\n\n\n\n<p>It will largely depend on the type of website. For an<strong> e-commerce<\/strong> site, for example, ensuring a <strong>secure checkout process<\/strong> will be a crucial element of trustworthiness.<\/p>\n\n\n\n<p>In sectors related to health or money (<strong>YMYL<\/strong>), such as financial information websites, medical sites, legal information, or official and public sites of importance to the public, trustworthiness is particularly relevant.<\/p>\n\n\n\n<p>In these types of websites, it is important to provide users with information about the content author or the company it belongs to. The goal is to<strong> offer transparency and security to the user by being a transparent website<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-improve-eeat-seo\"><span class=\"ez-toc-section\" id=\"How_to_Improve_EEAT_SEO\"><\/span>How to Improve EEAT SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you&#8217;re concerned that your <strong>SEO <\/strong>efforts may be at risk because your content doesn&#8217;t meet <strong>EEAT <\/strong>requirements, don&#8217;t worry. Keep in mind that starting with a solid <a href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-content-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SEO content strategy<\/strong><\/a>, your texts will be useful for users and for Google.<\/p>\n\n\n\n<p>Creating high-quality content demonstrates <strong>expertise <\/strong>on the subject. It&#8217;s important for authors to be recognized experts in the field, and their experience and credentials should be mentioned.<\/p>\n\n\n\n<p>In these cases, it&#8217;s recommended to <strong>sign<\/strong> the article and include an<strong> author bio box.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-6.jpg\" alt=\"improve\" class=\"wp-image-7574\" srcset=\"https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-6.jpg 800w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-6-300x200.jpg 300w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-6-768x512.jpg 768w, https:\/\/ddigitals.net\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/eeat-6-500x333.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Include <strong>references and sources<\/strong> in your articles through <strong>high-quality outbound links<\/strong>, primarily from other reputable websites in the same field. Getting <strong>mentions<\/strong> in media outlets can be a big plus.<\/p>\n\n\n\n<p>Reinforce user trust through <strong>transparency <\/strong>in site information, including clear and accessible privacy policies, and the inclusion of <strong>testimonials and reviews<\/strong> from satisfied customers.<\/p>\n\n\n\n<p>It&#8217;s advisable to keep the site updated with <strong>fresh and relevant content<\/strong>. Also, regularly update older information to keep it current and accurate. This way, it can be easily seen that your <strong>article is up-to-date and revised<\/strong> according to current knowledge.<\/p>\n\n\n\n<p>Encourage <strong>interaction with users <\/strong>by including <strong>comment <\/strong>sections and<strong> active social media<\/strong> channels that allow for direct and close communication.<br>By following these strategies, you can improve <strong>EEAT SEO<\/strong> and increase the relevance and visibility of your website in search engines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If there is a supreme guideline in Google, it is that we make the best content for the user. And the addition of a new acronym to the EAT, now EEAT, adds a new nuance to take into account for the SEO of your website.&nbsp; In 2014, the first mention was made of EAT, which [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the EEAT and its impact on SEO - DDigitals<\/title>\n<meta name=\"description\" content=\"Discover the impact of EEAT on SEO and learn how can it boost your website&#039;s visibility and attract organic traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ddigitals.net\/en\/blog\/marketing-digital\/what-is-eeat-its-impact-on-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the EEAT and its impact on SEO - 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