{"id":8531,"date":"2022-04-29T13:25:24","date_gmt":"2022-04-29T11:25:24","guid":{"rendered":"https:\/\/ddigitals.net\/?p=8531"},"modified":"2024-09-13T18:52:37","modified_gmt":"2024-09-13T16:52:37","slug":"seo-instagram","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-instagram\/","title":{"rendered":"SEO on Instagram: how to position your profile"},"content":{"rendered":"

Make SEO on Instagram<\/strong> is the key to increasing your number of followers and creating more visibility for your profile. <\/p>\n\n\n\n

With more than 1.2 billion users<\/strong><\/a>Instagram is one of the most popular social networks of the moment<\/strong>. Here you can share content<\/strong> with your audience and turn your profile into an advertising channel and even monetise it. <\/p>\n\n\n\n

With the boom of the influencers<\/strong>Instagram has become a new way to earn money doing what you love. But is it easy to be an influencer?<\/p>\n\n\n\n

Instagram, like all other social networks, is controlled by a series of algorithms<\/strong> responsible for monitoring and assessing the quality of the profiles. Depending on a number of factors, the network will give more or less notoriety to your profile, but this can be optimised.<\/p>\n\n\n\n

To position a profile we must know the algorithm and study it, and once we know how it works, establish strategies to benefit from the algorithm itself.<\/p>\n\n\n\n

As has been done on websites or in blog articles, it is also possible to do the following SEO on Instagram<\/strong> and below we will explain the main steps to get your profile positioned.<\/p>\n\n\n\n

Are you ready to get followers on Instagram? <\/p>\n\n\n\n

How to improve an Instagram profile<\/strong><\/h2>\n\n\n\n
\"Improve<\/figure>\n\n\n\n

In marketing terms, we can differentiate between two types of profiles<\/strong> within this platform: individuals and companies<\/strong>.<\/p>\n\n\n\n

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  • The person profiles<\/strong> can be divided into two branches: users who do not seek any purpose in this network, but use it for leisure and to share content with their followers, and users who are looking for profit from its content<\/strong>. <\/li>\n<\/ul>\n\n\n\n

    This is the clear example of the influencers<\/strong>content creators who promote products or services from other companies thanks to the popularity<\/strong> that their social media profiles reach.<\/p>\n\n\n\n

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    • The company profiles<\/strong>whose main objective is the conversions<\/strong> and the sale of products<\/strong>.<\/li>\n<\/ul>\n\n\n\n

      When you want to carry out a Instagram marketing strategy<\/strong>In the case of the two profiles, we must decide which of the two profiles to adopt, as each has its advantages.<\/p>\n\n\n\n

      On the one hand, a company profile allows increase the number of sales and customers<\/strong>The new website offers better product awareness, a stronger brand presence, easier communication with customers and much more personalised technical support.<\/p>\n\n\n\n

      On the other hand, a profile of a person brings a more human touch, being closer to the public and connecting more to the point of creating a community<\/strong>. In addition, a person profile allows the user to creating a personal brand<\/strong>.<\/p>\n\n\n\n

      There is no optimal decision for choosing a company and a person profile but it will depend on the objective<\/strong> and of the product<\/strong> offered.<\/p>\n\n\n\n