{"id":8596,"date":"2024-12-11T12:11:56","date_gmt":"2024-12-11T11:11:56","guid":{"rendered":"https:\/\/ddigitals.net\/?p=8596"},"modified":"2025-10-30T18:06:13","modified_gmt":"2025-10-30T17:06:13","slug":"digital-marketing-trends","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/digital-marketing-trends\/","title":{"rendered":"Digital marketing trends for 2025"},"content":{"rendered":"<pre class=\"wp-block-preformatted\">Last updated: 27 January 2025<\/pre>\n\n\n\n<p>The world of digital marketing is in <strong>constant evolution<\/strong>and 2025 will be no exception. As emerging technologies transform the way brands interact with their audiences, staying on top of the latest trends is key to staying competitive. In this article, we explore the key <strong>digital marketing trends that will dominate in 2025<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Optimisation for voice search<\/h2>\n\n\n\n<p>With the rise of virtual assistants such as <strong>Alexa, Siri and Google Assistant<\/strong>the <strong>voice search<\/strong> continues to gain relevance. Users are looking for information in a conversational way, which forces brands to adapt their marketing strategies to the needs of their target audiences.<strong> SEO to include natural phrases and complete questions<\/strong>.<\/p>\n\n\n\n<p><strong>Key to 2025:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use keywords based on questions such as \"How to do...\" or \"What is the best...\".<\/li>\n\n\n\n<li>Optimise for featured snippets results.<\/li>\n\n\n\n<li>Learn how to <a href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-errors\/\">avoiding the most common SEO mistakes<\/a>.<\/li>\n\n\n\n<li>Always study your <a href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-competition\/\">SEO competence<\/a> and check what they are implementing.<\/li>\n<\/ul>\n\n\n\n<p>We still need to understand how to make this channel truly profitable, but we are on the right track. However, in the field of <strong>branding and awareness is<\/strong>The new channel is undoubtedly one of the channels that lends itself best to this. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Data privacy and ethical marketing<\/h2>\n\n\n\n<p>The rise of regulations such as the <a href=\"https:\/\/europa.eu\/youreurope\/business\/dealing-with-customers\/data-protection\/data-protection-gdpr\/index_es.htm\"><strong>GDPR<\/strong> in Europe<\/a> and similar laws in other regions is leading companies to rethink <strong>how they collect and use user data<\/strong>s. Consumers are looking for brands that respect their privacy and use information responsibly.<\/p>\n\n\n\n<p><strong>Key strategies:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Transparency in the use of data.<\/li>\n\n\n\n<li>Implementation of tools such as <a href=\"https:\/\/www.programaticaly.com\/education\/cmp-consent-management-platforms\" target=\"_blank\" rel=\"noreferrer noopener\">Consent Management Platforms<\/a> to manage user consent.<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<p>If you have not yet implemented the <strong><a href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/what-is-google-consent-mode-v2\/\">Google Consent Mode<\/a><\/strong>I have to tell you that you are late and yes, I know, it is one of the changes that is giving us all the most headaches. <\/p>\n\n\n\n<p>At present, this lack of data means that we have to consider the <strong>measurement ecosystem as a challenge for the future<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How AI is transforming personalisation<\/h2>\n\n\n\n<p>The <strong>artificial intelligence (AI)<\/strong> has taken personalisation to a new level. From hyper-personalised recommendations to AI-powered chatbots, brands can deliver experiences tailored to each customer's unique needs and preferences.<\/p>\n\n\n\n<p>Make no doubt about it, AI is the real revolution of this new era.<\/p>\n\n\n\n<p><strong>Recommended tactics:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Implement AI to analyse user behaviour in real time.<\/li>\n\n\n\n<li>Using platforms for <strong>Customer Data Platforms (CDP)<\/strong> to consolidate data and create personalised experiences.<\/li>\n<\/ul>\n\n\n\n<p><strong>PDCs and data consolidation is the future of measurement<\/strong> This allows us to optimise our advertising investment much better and to have a unique customer profile, which is the most sought-after aspect of any marketing strategy. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sustainability and ESG marketing<\/h2>\n\n\n\n<p>Commitment to the <strong>sustainability<\/strong> and ESG (environmental, social and governance) criteria is no longer an option, it is a necessity. Consumers are demanding that brands<strong> have a positive impact <\/strong>in the world.<\/p>\n\n\n\n<p><strong>Ideas for responsible brands:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear communication of sustainability efforts.<\/li>\n\n\n\n<li>Implementation of green marketing strategies, such as biodegradable packaging or carbon footprint offsetting.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Social Commerce: the future of e-commerce<\/h2>\n\n\n\n<p>Social networks such as Instagram, TikTok and Pinterest are becoming powerful platforms for commerce. The <strong>social commerce<\/strong> allows brands to sell directly through these platforms, shortening the customer journey.<\/p>\n\n\n\n<p><strong>Tips for 2025:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create shops on social media, especially TikTok<\/li>\n\n\n\n<li>Invest in user-generated content to increase trust.<\/li>\n<\/ul>\n\n\n\n<p>It is a complex task, but without a doubt, with mass channels exhausted, social commerce is here to stay. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"738\" height=\"1024\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/07\/image-2-738x1024.png\" alt=\"\" class=\"wp-image-20537\" style=\"width:382px;height:auto\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/07\/image-2-738x1024.png 738w, https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/07\/image-2-216x300.png 216w, https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/07\/image-2-768x1066.png 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/07\/image-2-1106x1536.png 1106w, https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/07\/image-2-9x12.png 9w, https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/07\/image-2.png 1179w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/figure>\n\n\n\n<p>In fact, <strong>TikTok Shop<\/strong> is already here and will undoubtedly be a key player in 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">User-generated content (UGC)<\/h2>\n\n\n\n<p>The <strong>user-generated content<\/strong> remains a powerful tool for building trust and authenticity. In 2025, brands will need to focus on <strong>encourage your customers to share experiences <\/strong>genuine.<\/p>\n\n\n\n<p><strong>Examples of CGUs:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reviews and video testimonials.<\/li>\n\n\n\n<li>Photographs and social media posts tagging the brand.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Artificial intelligence and machine learning<\/h2>\n\n\n\n<p>AI and machine learning are revolutionising marketing. These technologies allow brands to predict trends, optimise campaigns in real time and automate repetitive tasks.<\/p>\n\n\n\n<p><strong>Key applications:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automated content creation.<\/li>\n\n\n\n<li>Advanced audience segmentation.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Creativity, a fundamental pillar<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"20558\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/BLOG_2a-1024x1024.jpg\" alt=\"\" class=\"wp-image-20558\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/BLOG_2a-1024x1024.jpg 1024w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/BLOG_2a-300x300.jpg 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/BLOG_2a-150x150.jpg 150w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/BLOG_2a-768x767.jpg 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/BLOG_2a-12x12.jpg 12w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/BLOG_2a.jpg 1081w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"20556\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/CURSOS_2-1024x1024.jpg\" alt=\"\" class=\"wp-image-20556\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/CURSOS_2-1024x1024.jpg 1024w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/CURSOS_2-300x300.jpg 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/CURSOS_2-150x150.jpg 150w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/CURSOS_2-768x767.jpg 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/CURSOS_2-12x12.jpg 12w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/CURSOS_2.jpg 1081w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"20557\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/BLOG_1a-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-20557\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/BLOG_1a-1-1024x1024.jpg 1024w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/BLOG_1a-1-300x300.jpg 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/BLOG_1a-1-150x150.jpg 150w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/BLOG_1a-1-768x768.jpg 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/BLOG_1a-1-12x12.jpg 12w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/BLOG_1a-1.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>With the whole digital landscape so saturated, creativity plays a key role in 2025 strategies.<\/p>\n\n\n\n<p>No doubt about it, <strong>having good creatives will be one of the keys to success.<\/strong>How to improve the CTR of an advertisement? How to attract the attention of a user who is fragmented and intoxicated by so much information?<\/p>\n\n\n\n<p>Through the creatives and their magic. <\/p>\n\n\n\n<p><strong>Key applications:<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improve brand image and performance. <\/li>\n\n\n\n<li>A\/B testing based on creative (but well-implemented) ideas<\/li>\n<\/ul>\n\n\n\n<p>Above is an example of one of our creatives to promote a company related to courses and technology. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Native forms in TikTok<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"697\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/formulario-instantaneo-en-TikTok-1024x697.png\" alt=\"\" class=\"wp-image-20820\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/formulario-instantaneo-en-TikTok-1024x697.png 1024w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/formulario-instantaneo-en-TikTok-300x204.png 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/formulario-instantaneo-en-TikTok-768x523.png 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/formulario-instantaneo-en-TikTok-18x12.png 18w, https:\/\/ddigitals.net\/wp-content\/uploads\/2024\/12\/formulario-instantaneo-en-TikTok.png 1339w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Each time TikTok is a tool that we like more and more and that is evolving in relation with the <strong>user acquisition<\/strong>.<\/p>\n\n\n\n<p>Although it is true that, it is not as advanced as other social networks in the <strong>audience segmentation<\/strong>I am confident that it will do better by 2025.<\/p>\n\n\n\n<p>They themselves explain how to <a href=\"https:\/\/ads.tiktok.com\/help\/article\/build-instant-form?lang=es\">create an instant form on TikTok<\/a>They also provide different alternatives depending on the business objective. <\/p>\n\n\n\n<p>Based on information from TikTok Ads, the types of forms that can be created include:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Lead generation forms<\/strong>to collect data from users interested in products or services, such as name, e-mail address, telephone number, etc.<\/li>\n\n\n\n<li><strong>Personalised forms<\/strong>to adapt to specific business needs with configurable fields according to the campaign objectives.<\/li>\n\n\n\n<li><strong>Quick forms<\/strong>with few fields, designed to maximise conversion by minimising fill time.<\/li>\n\n\n\n<li><strong>Detailed forms<\/strong>with more fields and options that allow more complete and specific information to be collected from users.<\/li>\n\n\n\n<li><strong>Registration forms<\/strong>event-, subscription- or product\/service-oriented.<\/li>\n<\/ol>\n\n\n\n<p>Undoubtedly, a trend that is already a reality this year. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Last updated: 27 January 2025 The world of digital marketing is constantly evolving, and 2025 will be no exception. As emerging technologies transform the way brands interact with their audiences, staying on top of the latest trends is key to staying competitive. In this article, we explore [...]<\/p>","protected":false},"author":3,"featured_media":20544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-8596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tendencias de marketing digital para 2025 - DDigitals<\/title>\n<meta name=\"description\" content=\"El a\u00f1o 2025 viene cargada de marketing digital, de tendencias y de novedades interesantes. Te actualizamos qu\u00e9 pasar\u00e1 con el marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/digital-marketing-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendencias de marketing digital para 2025 - DDigitals\" \/>\n<meta property=\"og:description\" content=\"El a\u00f1o 2025 viene cargada de marketing digital, de tendencias y de novedades interesantes. 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