{"id":9197,"date":"2022-07-13T01:51:27","date_gmt":"2022-07-12T23:51:27","guid":{"rendered":"https:\/\/ddigitals.net\/?p=9197"},"modified":"2024-09-13T18:50:22","modified_gmt":"2024-09-13T16:50:22","slug":"seo-competition","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/en\/blog\/digital-marketing\/seo-competition\/","title":{"rendered":"How to study the SEO competition?"},"content":{"rendered":"

Studying the SEO competence<\/strong> is an obligation if we want to prevent our competitors gaining ground on Google.<\/strong> Also if we want to be inspired and find new strategies that we might not even have considered.<\/p>\n\n\n\n

Sometimes it can even work to feed our egos. It is never good to rest on your laurels, but checking that you are doing well and your competitors are not can give you a bit of a boost. extra motivation<\/strong> which never hurts.<\/p>\n\n\n\n

In our article on SEO or SEM<\/a><\/strong>We have already counted that one strategy 100% paid<\/strong> can also work. It is possible that our competitor has discarded the organic channel<\/strong> and is investing only in a Google Ads campaign<\/a><\/strong> or social ads<\/strong>.<\/p>\n\n\n\n\n\n

In that case, it may be equally interesting to study which keywords you are bidding for<\/strong>. We can compete with them from the organic and steal market share<\/strong> with a clear advantage. If we manage to position ourselves in the top positions, we will always be there, while the competitor will only appear when it wins its bid against the rest of the advertisers.<\/p>\n\n\n\n

That is, if we both appear at the same time, ads tend to have a higher CTR<\/strong>by ranking above the organic results.<\/p>\n\n\n\n

But, before we start with the form of analysing SEO competition<\/strong>Let's look at what we mean by that. It is not a trivial matter, depending on who we consider our competition, the strategy may vary<\/strong> completely.<\/p>\n\n\n\n