{"id":7560,"date":"2022-10-27T19:11:43","date_gmt":"2022-10-27T17:11:43","guid":{"rendered":"https:\/\/ddigitals.net\/?page_id=7560"},"modified":"2023-02-06T20:41:20","modified_gmt":"2023-02-06T19:41:20","slug":"bimbo-amazon-seo-y-creatividad","status":"publish","type":"page","link":"https:\/\/ddigitals.net\/bimbo-amazon-seo-y-creatividad\/","title":{"rendered":"Bimbo: Amazon, SEO y creatividad"},"content":{"rendered":"\n<div class=\"alignfull ghostkit-grid ghostkit-grid-gap-md ghostkit-grid-with-bg ghostkit-custom-b9NeV\"><div class=\"nk-awb\"><div class=\"nk-awb-wrap\" data-awb-type=\"image\" data-awb-image-background-size=\"cover\" data-awb-image-background-position=\"50% 52%\"><div class=\"nk-awb-overlay\" style=\"background-color: rgba(0, 0, 0, 0.5);\"><\/div><div class=\"nk-awb-inner\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2020\/08\/grupo_bimbo.jpg\" class=\"wp-image-3465 jarallax-img\" width=\"1024\" height=\"768\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2020\/08\/grupo_bimbo.jpg 1024w, https:\/\/ddigitals.net\/wp-content\/uploads\/2020\/08\/grupo_bimbo-300x225.jpg 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2020\/08\/grupo_bimbo-768x576.jpg 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2020\/08\/grupo_bimbo-500x375.jpg 500w, https:\/\/ddigitals.net\/wp-content\/uploads\/2020\/08\/grupo_bimbo-800x600.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-12 ghostkit-col-align-self-center\"><div class=\"ghostkit-col-content is-layout-flow wp-block-grid-column-is-layout-flow\">\n<h1 class=\"ghostkit-custom-269TOE has-text-color wp-block-heading\" id=\"grupo-bimbo-amazon-seo-y-creatividad\" style=\"color:#ffffff;font-size:40px\"><b>Grupo Bimbo: Amazon, SEO y creatividad <\/b><\/h1>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-lg ghostkit-grid-justify-content-between ghostkit-custom-1IyUw4\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-3 ghostkit-has-frame ghostkit-custom-Z1rr5Qp\"><div class=\"ghostkit-col-content is-layout-flow wp-block-grid-column-is-layout-flow\">\n<h4 class=\"has-black-color has-text-color wp-block-heading\" id=\"pundo-de-partida\">Pundo de partida<\/h4>\n\n\n\n<p>Desde el departamento de <strong>comercio electr\u00f3nico<\/strong> de Bimbo necesitaban por un lado activar <strong>Amazon, A+<\/strong> y revisar y actualizar su <a href=\"https:\/\/ddigitals.net\/blog\/marketing-digital\/seo-amazon\/\">SEO en Amazon<\/a>, as\u00ed como <strong>campa\u00f1as publicitarias<\/strong> y dar soporte creativo a las activaciones en <strong>retailers digitales<\/strong> como Carrefour, Dia o El Corte Ingl\u00e9s.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"solucion\">Soluci\u00f3n<\/h4>\n\n\n\n<p>Reorganizar las categor\u00edas de producto junto a todas las referencias y construir mediante la <strong>l\u00f3gica de consumo<\/strong> p\u00e1ginas A+ en Amazon impulsadas por el SEO. <\/p>\n\n\n\n<p>Al mismo tiempo, nuestro equipo creativo, desarroll\u00f3 una propuesta en torno a los packings y las activaciones con cliente.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"que-hemos-hecho\">Qu\u00e9 hemos hecho<\/h4>\n\n\n\n<ol>\n<li>SEO en Amazon.<\/li>\n\n\n\n<li>P\u00e1ginas A+.<\/li>\n\n\n\n<li>Gesti\u00f3n de categor\u00edas.<\/li>\n\n\n\n<li>Creatividad.<\/li>\n\n\n\n<li>Publicidad en Amazon.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-9 ghostkit-custom-ZVLuAc\"><div class=\"ghostkit-col-content is-layout-flow wp-block-grid-column-is-layout-flow\">\n<p>No creemos que haga falta presentar al<a href=\"https:\/\/www.grupobimbo.com\"> Grupo Bimbo.<\/a><\/p>\n\n\n\n<p>Multinacional con presencia en m\u00e1s de <strong>33 pa\u00edses al rededor del mundo<\/strong> y un con volumen de facturaci\u00f3n de <strong>15 mil millones de d\u00f3lares.<\/strong><\/p>\n\n\n\n<p>Cuentan con m\u00e1s de <strong>100 marcas,<\/strong> m\u00e1s de 13.000 productos y m\u00e1s de 2,9 millones de puntos de venta. <\/p>\n\n\n\n<p>Actualmente, se encuentran en una fase de activiaci\u00f3n digital importante en lo relativo a la distribuci\u00f3n digital en diferentes <strong>plataformas y retailers digitales<\/strong>, y aqu\u00ed es d\u00f3nde entramos nosotros.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"una-marca-pegada-a-los-grandes-y-a-lo-natural\">Una marca pegada  a los grandes y a lo natural.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"tg-oembed-container\"><iframe title=\"Anuncio Bimbo Natural 100%: Messi y Punset - Enero 2012\" width=\"812\" height=\"457\" src=\"https:\/\/www.youtube.com\/embed\/dw1Iofuf75s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>No pod\u00edamos olvidar qu\u00e9 es Bimbo y cu\u00e1les son sus valores: lo natural no ha de estar re\u00f1ido con lo sabroso.<\/p>\n\n\n\n<p>Y este anuncio de Messi y el gran Punset lo deja claro.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"entendiendo-y-organizando-el-universo-bimbo\">Entendiendo (y organizando) el universo Bimbo<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"599\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/bimbo-marcas-1024x599.png\" alt=\"\" class=\"wp-image-7567\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/bimbo-marcas-1024x599.png 1024w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/bimbo-marcas-300x176.png 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/bimbo-marcas-768x449.png 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/bimbo-marcas-500x293.png 500w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/bimbo-marcas-800x468.png 800w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/bimbo-marcas-1280x749.png 1280w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/bimbo-marcas.png 1282w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>En una primera fase de descubrimiento, indagamos y entendimos a qu\u00e9 nos est\u00e1bamos enfrentando.<\/p>\n\n\n\n<p>Marcas, tipolog\u00edas de productos llenos de matices que deb\u00edamos <strong>ordenar y clasificar para despu\u00e9s categorizarlos<\/strong> y priorizar.<\/p>\n\n\n\n<p>Clasificamos todos los productos en las siguientes categor\u00edas:<\/p>\n\n\n\n<ol>\n<li>Pan.<\/li>\n\n\n\n<li>Boller\u00eda salada.<\/li>\n\n\n\n<li>Pan dulce.<\/li>\n\n\n\n<li>Rosquillas.<\/li>\n\n\n\n<li>Pastelitos.<\/li>\n\n\n\n<li>Tostado.<\/li>\n\n\n\n<li>Snack.<\/li>\n<\/ol>\n\n\n\n<p>A partir de aqu\u00ed, comenzamos a trabajar todos los <strong>procesos en AGILE<\/strong>.<\/p>\n\n\n\n<p>De este modo, junto al equipo de Bimbo, trabajamos en esta nueva manera de entender los <strong>productos y los procesos<\/strong> y, hoy d\u00eda, somos un equipo basado \u00fanicamente en metodolog\u00edas <em>agile<\/em>.<\/p>\n\n\n\n<p>Hemos ganado en eficiencia y, claro, en ahorro de costes.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-lg ghostkit-grid-justify-content-between ghostkit-custom-17nycK\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-3 ghostkit-custom-1tb6Ys\"><div class=\"ghostkit-col-content is-layout-flow wp-block-grid-column-is-layout-flow\">\n<p class=\"ghostkit-custom-6LvmX has-white-color has-text-color has-background\" style=\"background-color:#15d3c2\">Lo primero fue reorganizar la informaci\u00f3n y recategorizar para unificar y hablar todos el mismo idioma.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-9\"><div class=\"ghostkit-col-content is-layout-flow wp-block-grid-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"amazon-seo-y-comercio-electronico\">Amazon, SEO, y comercio electr\u00f3nico<\/h2>\n\n\n\n<p>Algo clave para Grupo Bimbo era la <strong>activaci\u00f3n de sus marcas en Amazon<\/strong> y la construcci\u00f3n de sus p\u00e1ginas A+ con las que generar <strong>ventas e impactos de marca<\/strong> a los consumidores. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"965\" height=\"1024\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/artresano-a-965x1024.png\" alt=\"\" class=\"wp-image-7569\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/artresano-a-965x1024.png 965w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/artresano-a-283x300.png 283w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/artresano-a-768x815.png 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/artresano-a-500x531.png 500w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/artresano-a-800x849.png 800w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/artresano-a.png 1010w\" sizes=\"(max-width: 965px) 100vw, 965px\" \/><figcaption class=\"wp-element-caption\">Dise\u00f1o de packs y ejecuci\u00f3n de la p\u00e1gina A+ de Amazon<\/figcaption><\/figure>\n\n\n\n<p>Construimos todas las p\u00e1ginas A+, explicando todas las <strong>especificaciones t\u00e9cnicas<\/strong> de los productos, y delimitamos todos los <strong>momentos de consumo que le interesaban a la marca.<\/strong><\/p>\n\n\n\n<p>Junto a deliciosas y recetas inspiradoras.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1014\" height=\"670\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/artresano-a-ficha.png\" alt=\"\" class=\"wp-image-7570\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/artresano-a-ficha.png 1014w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/artresano-a-ficha-300x198.png 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/artresano-a-ficha-768x507.png 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/artresano-a-ficha-500x330.png 500w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/artresano-a-ficha-800x529.png 800w\" sizes=\"(max-width: 1014px) 100vw, 1014px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-lg ghostkit-grid-justify-content-between ghostkit-custom-2bUdwU\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-3 ghostkit-custom-Z1n0zRh\"><div class=\"ghostkit-col-content is-layout-flow wp-block-grid-column-is-layout-flow\">\n<p class=\"ghostkit-custom-gyaaE has-white-color has-text-color has-background\" style=\"background-color:#15d3c2\">Pretendemos generar branding y pegarnos m\u00e1s al consumidor <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-md-12 ghostkit-col-9\"><div class=\"ghostkit-col-content is-layout-flow wp-block-grid-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"analisis-seo-amazon-con-el-que-descubrir-debilidades\">An\u00e1lisis SEO &#8211; Amazon con el que descubrir debilidades<\/h2>\n\n\n\n<p>En un primer momento, la tendencia es pensar que Bimbo <strong>no necesita SEO porque vive de su marca. <\/strong><\/p>\n\n\n\n<p>Sin embargo, el grupo tiene muchas marcas.<\/p>\n\n\n\n<p>Algunas de ellas se han convertido en <strong>marcas gen\u00e9ricas<\/strong> y, por lo tanto, compiten directamente con ese gen\u00e9rico, un ejemplo claro ser\u00eda <a href=\"https:\/\/donuts.es\/\">DONUTS<\/a>.<\/p>\n\n\n\n<p>Actualmente, estamos trabajando en la<strong> mejora del posicionamiento org\u00e1nico<\/strong> dentro de Amazon de las marcas del Grupo, para mejorar la experiencia de usuario.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"820\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/donuts-kw-research.png\" alt=\"\" class=\"wp-image-7572\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/donuts-kw-research.png 944w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/donuts-kw-research-300x261.png 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/donuts-kw-research-768x667.png 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/donuts-kw-research-500x434.png 500w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/donuts-kw-research-800x695.png 800w\" sizes=\"(max-width: 944px) 100vw, 944px\" \/><figcaption class=\"wp-element-caption\">Ejemplo de keyword research en Amazon.<\/figcaption><\/figure>\n\n\n\n<p>Por ejemplo, la b\u00fasqueda Donuts est\u00e1 muy competida en Amazon, lo cual genera un conflicto de marca, porque no se encuentra el producto.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/donuts_mobile-501x1024.jpeg\" alt=\"\" class=\"wp-image-7573\" width=\"293\" height=\"599\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/donuts_mobile-501x1024.jpeg 501w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/donuts_mobile-147x300.jpeg 147w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/donuts_mobile-768x1570.jpeg 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/donuts_mobile-752x1536.jpeg 752w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/donuts_mobile-500x1022.jpeg 500w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/donuts_mobile-800x1635.jpeg 800w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/donuts_mobile.jpeg 1002w\" sizes=\"(max-width: 293px) 100vw, 293px\" \/><figcaption class=\"wp-element-caption\">B\u00fasqueda de Donuts en Amazon<\/figcaption><\/figure>\n\n\n\n<p>No s\u00f3lo Donuts no aparece; sino que, adem\u00e1s, hay competencia en PAID a <strong>trav\u00e9s de anuncios patrocinados.<\/strong><\/p>\n\n\n\n<p>Actualmente,<strong> ayudamos al grupo competir dentro Amazon para vender sus productos.<\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-lg ghostkit-grid-justify-content-between ghostkit-custom-Z191Wjf\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-3 ghostkit-custom-Xo7Fe\"><div class=\"ghostkit-col-content is-layout-flow wp-block-grid-column-is-layout-flow\">\n<p class=\"ghostkit-custom-ZJnQH2 has-white-color has-text-color has-background\" style=\"background-color:#15d3c2\">Existe una debilidad por parte de los nombres gen\u00e9ricos que estamos actualmente trabajando a nivel de posicionamiento SEO Amazon<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"ghostkit-col ghostkit-col-lg-12 ghostkit-col-9\"><div class=\"ghostkit-col-content is-layout-flow wp-block-grid-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"activaciones-en-retailers-digitales-carrefour-el-corte-ingles-dia\">Activaciones en retailers digitales: Carrefour, El Corte Ingl\u00e9s, D\u00eda<\/h2>\n\n\n\n<p>Apoyamos a grupo Bimbo a la hora de  comunicar y lanzar sus promociones en todos los <strong>distribuidores digitales. <\/strong><\/p>\n\n\n\n<p>Hemos dise\u00f1ado bodegones, banners e, incluso,<strong> landigns pages<\/strong> espec\u00edficas respetando las guidelines de los retailers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"1024\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/supermercado_corte_ingles_bimbo-830x1024.png\" alt=\"\" class=\"wp-image-7577\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/supermercado_corte_ingles_bimbo-830x1024.png 830w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/supermercado_corte_ingles_bimbo-243x300.png 243w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/supermercado_corte_ingles_bimbo-768x947.png 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/supermercado_corte_ingles_bimbo-500x617.png 500w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/supermercado_corte_ingles_bimbo-800x987.png 800w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/08\/supermercado_corte_ingles_bimbo.png 916w\" sizes=\"(max-width: 830px) 100vw, 830px\" \/><figcaption class=\"wp-element-caption\">Landing page espec\u00edfica ECI<\/figcaption><\/figure>\n\n\n\n<p>Puedes ver la <em>landing page <\/em>en directo desde <a href=\"https:\/\/www.elcorteingles.es\/alimentacion\/marcas\/the-rustik-bakery\/\" target=\"_blank\" rel=\"noreferrer noopener\">aqu\u00ed<\/a>.<\/p>\n\n\n\n<p>Es relativa a El Corte Ingl\u00e9s, pero actualmente trabajamos con los <em>retailers<\/em> digitales m\u00e1s importantes: D\u00cdA, Carrefour o Alcampo. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/12\/receta-bimbo-gen\u00e9rica-1-1024x682.jpg\" alt=\"\" class=\"wp-image-8005\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"226\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/12\/CRF-ejemplo-vegetal-1024x226.png\" alt=\"\" class=\"wp-image-8007\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/12\/CRF-ejemplo-vegetal-1024x226.png 1024w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/12\/CRF-ejemplo-vegetal-300x66.png 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/12\/CRF-ejemplo-vegetal-768x170.png 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/12\/CRF-ejemplo-vegetal-500x110.png 500w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/12\/CRF-ejemplo-vegetal-800x177.png 800w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/12\/CRF-ejemplo-vegetal.png 1249w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"583\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/12\/image003-4.png\" alt=\"\" class=\"wp-image-8009\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/12\/image003-4.png 804w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/12\/image003-4-300x218.png 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/12\/image003-4-768x557.png 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/12\/image003-4-500x363.png 500w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/12\/image003-4-800x580.png 800w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"plan-estrategico-amazon-selling-sales-rank\">Plan estrat\u00e9gico Amazon Selling Sales Rank<\/h2>\n\n\n\n<p>Sin embargo, la <strong>activaci\u00f3n digital en Amazon<\/strong> ten\u00eda que pasar por diferentes propuestas publicitarias. <\/p>\n\n\n\n<p>Nuestro objetivo siempre fue mejorar el  famoso <em>Sales Rank<\/em>, mejorando entre otros puntos, la visibilidad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sponsored-ads\">Sponsored Ads<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"172\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/12\/Captura-de-pantalla-2021-12-28-a-las-14.22.27.png\" alt=\"\" class=\"wp-image-8036\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/12\/Captura-de-pantalla-2021-12-28-a-las-14.22.27.png 606w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/12\/Captura-de-pantalla-2021-12-28-a-las-14.22.27-300x85.png 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/12\/Captura-de-pantalla-2021-12-28-a-las-14.22.27-500x142.png 500w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/figure>\n\n\n\n<p>Nuestra propuesta:<\/p>\n\n\n\n<ol>\n<li>Sponsored product.<\/li>\n\n\n\n<li>Sponsored display.<\/li>\n\n\n\n<li>Sponsored Brand.<\/li>\n<\/ol>\n\n\n\n<p>Cupones, promociones, flash, Experimentos Test A\/B.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"otras-palancas-de-activacion\">Otras palancas de activaci\u00f3n<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"624\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/10\/Captura-de-Pantalla-2022-10-27-a-las-19.06.19-1024x624.png\" alt=\"\" class=\"wp-image-10766\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/10\/Captura-de-Pantalla-2022-10-27-a-las-19.06.19-1024x624.png 1024w, https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/10\/Captura-de-Pantalla-2022-10-27-a-las-19.06.19-300x183.png 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/10\/Captura-de-Pantalla-2022-10-27-a-las-19.06.19-768x468.png 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/10\/Captura-de-Pantalla-2022-10-27-a-las-19.06.19-1536x937.png 1536w, https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/10\/Captura-de-Pantalla-2022-10-27-a-las-19.06.19-2048x1249.png 2048w, https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/10\/Captura-de-Pantalla-2022-10-27-a-las-19.06.19-500x305.png 500w, https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/10\/Captura-de-Pantalla-2022-10-27-a-las-19.06.19-800x488.png 800w, https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/10\/Captura-de-Pantalla-2022-10-27-a-las-19.06.19-1280x780.png 1280w, https:\/\/ddigitals.net\/wp-content\/uploads\/2022\/10\/Captura-de-Pantalla-2022-10-27-a-las-19.06.19-1920x1171.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Tambi\u00e9n propusimos otras palancas de activaci\u00f3n como<strong> Google Shopping o social paid<\/strong>.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"ghostkit-custom-Zf9BpO wp-block-heading\" id=\"siguiente-caso-de-exito\">Siguiente caso de \u00e9xito:<\/h3>\n\n\n\n<div class=\"ghostkit-grid ghostkit-grid-gap-md\"><div class=\"ghostkit-grid-inner\">\n<div class=\"ghostkit-col ghostkit-col-12\"><div class=\"ghostkit-col-content is-layout-flow wp-block-grid-column-is-layout-flow\"><div class=\"wp-block-visual-portfolio\">\n<div class=\"vp-portfolio vp-uid-8de3f8bb vp-id-1s7d9h\"\n\tdata-vp-layout=\"slider\" data-vp-content-source=\"post-based\" data-vp-items-style=\"default\" data-vp-items-click-action=\"url\" data-vp-items-gap=\"15\" data-vp-items-gap-vertical=\"\" data-vp-pagination=\"load-more\" data-vp-next-page-url=\"https:\/\/ddigitals.net\/wp-json\/wp\/v2\/pages\/7560\/?vp_page=2\" data-vp-slider-effect=\"slide\" data-vp-slider-items-height=\"300px\" data-vp-slider-items-min-height=\"300\" data-vp-slider-slides-per-view=\"3\" data-vp-slider-speed=\"0.3\" data-vp-slider-autoplay=\"6\" data-vp-slider-autoplay-hover-pause=\"false\" data-vp-slider-centered-slides=\"true\" data-vp-slider-loop=\"true\" data-vp-slider-free-mode=\"false\" data-vp-slider-free-mode-sticky=\"false\" data-vp-slider-arrows=\"true\" data-vp-slider-bullets=\"false\" data-vp-slider-bullets-dynamic=\"false\" data-vp-slider-mousewheel=\"false\" data-vp-slider-thumbnails=\"false\" >\n\t<div class=\"vp-portfolio__preloader-wrap\">\n\t\t<div class=\"vp-portfolio__preloader\">\n\t\t\t<img decoding=\"async\" loading=\"eager\" src=\"https:\/\/ddigitals.net\/wp-content\/plugins\/visual-portfolio\/assets\/images\/logo-dark.svg\" alt=\"Visual Portfolio, Posts &amp; Image Gallery para WordPress\" width=\"20\" height=\"20\" data-skip-lazy>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"vp-portfolio__items-wrap\">\n\t\t\t\n<div class=\"vp-portfolio__items vp-portfolio__items-style-default vp-portfolio__items-show-overlay-hover\">\n\n\t\t<article\t\tclass=\"vp-portfolio__item-wrap post-15876 page type-page status-publish hentry vp-portfolio__item-uid-39a2cf18\" data-vp-filter=\"\" \t\t>\n\t\t\t\t\t\t\t\t\t<figure class=\"vp-portfolio__item\">\n\t\t\t\t\n<div class=\"vp-portfolio__item-img-wrap\">\n\t<div class=\"vp-portfolio__item-img\">\n\t\t\t<a\n\t\thref=\"https:\/\/ddigitals.net\/politica-de-cookies\/\"\n\t\t\t>\n\t\n\t\t<noscript><img loading=\"lazy\" decoding=\"async\" width=\"1201\" height=\"900\" data-skip-lazy src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/visual-portfolio\/placeholder.png\" class=\"wp-image-8620\" alt=\"\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/visual-portfolio\/placeholder.png 1201w, https:\/\/ddigitals.net\/wp-content\/uploads\/visual-portfolio\/placeholder-300x225.png 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/visual-portfolio\/placeholder-1024x767.png 1024w, https:\/\/ddigitals.net\/wp-content\/uploads\/visual-portfolio\/placeholder-768x576.png 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/visual-portfolio\/placeholder-500x375.png 500w, https:\/\/ddigitals.net\/wp-content\/uploads\/visual-portfolio\/placeholder-800x600.png 800w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/noscript><img decoding=\"async\" width=\"1201\" height=\"900\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/visual-portfolio\/placeholder.png\" class=\"wp-image-8620 vp-lazyload\" alt srcset=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMTIwMSIgaGVpZ2h0PSI5MDAiIHZpZXdCb3g9IjAgMCAxMjAxIDkwMCIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48L3N2Zz4=\" data-src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/visual-portfolio\/placeholder.png\" data-srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/visual-portfolio\/placeholder.png 1201w, https:\/\/ddigitals.net\/wp-content\/uploads\/visual-portfolio\/placeholder-300x225.png 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/visual-portfolio\/placeholder-1024x767.png 1024w, https:\/\/ddigitals.net\/wp-content\/uploads\/visual-portfolio\/placeholder-768x576.png 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/visual-portfolio\/placeholder-500x375.png 500w, https:\/\/ddigitals.net\/wp-content\/uploads\/visual-portfolio\/placeholder-800x600.png 800w\" data-sizes=\"auto\" loading=\"eager\">\n\t\t<div class=\"vp-portfolio__item-overlay\">\n\t\t\t\t\t<\/div>\n\n\t\t<\/a>\t<\/div>\n<\/div>\n\n\t<figcaption class=\"vp-portfolio__item-caption vp-portfolio__item-caption-text-align-center\">\n\t\t<div class=\"vp-portfolio__item-meta\">\n\t\t\t\n<h2 class=\"vp-portfolio__item-meta-title\">\n\t\t<a\n\t\thref=\"https:\/\/ddigitals.net\/politica-de-cookies\/\"\n\t\t\t>\n\tPol\u00edtica de cookies<\/a><\/h2>\n\t\t<\/div>\n\t<\/figcaption>\n\t\t\t<\/figure>\n\t\t\t\t\t<\/article>\n\t\t\n\t\t<article\t\tclass=\"vp-portfolio__item-wrap post-7308 page type-page status-publish has-post-thumbnail hentry vp-portfolio__item-uid-d7961e04\" data-vp-filter=\"\" style=\"--vp-images__object-position: 50% 50%;\" \t\t>\n\t\t\t\t\t\t\t\t\t<figure class=\"vp-portfolio__item\">\n\t\t\t\t\n<div class=\"vp-portfolio__item-img-wrap\">\n\t<div class=\"vp-portfolio__item-img\">\n\t\t\t<a\n\t\thref=\"https:\/\/ddigitals.net\/casos-de-exito\/generando-negocio-agencia-viajes\/\"\n\t\t\t>\n\t\n\t\t<noscript><img loading=\"lazy\" decoding=\"async\" width=\"855\" height=\"508\" data-skip-lazy src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/06\/ddigitals-imagen-losviajesdes-copia-ok.jpg\" class=\"wp-image-12781\" alt=\"Los Viajes de Sof\u00eda\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/06\/ddigitals-imagen-losviajesdes-copia-ok.jpg 855w, https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/06\/ddigitals-imagen-losviajesdes-copia-ok-300x178.jpg 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/06\/ddigitals-imagen-losviajesdes-copia-ok-768x456.jpg 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/06\/ddigitals-imagen-losviajesdes-copia-ok-500x297.jpg 500w, https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/06\/ddigitals-imagen-losviajesdes-copia-ok-800x475.jpg 800w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/><\/noscript><img decoding=\"async\" width=\"855\" height=\"508\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/06\/ddigitals-imagen-losviajesdes-copia-ok.jpg\" class=\"wp-image-12781 vp-lazyload\" alt=\"Los Viajes de Sof\u00eda\" srcset=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iODU1IiBoZWlnaHQ9IjUwOCIgdmlld0JveD0iMCAwIDg1NSA1MDgiIGZpbGw9Im5vbmUiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+\" data-src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/06\/ddigitals-imagen-losviajesdes-copia-ok.jpg\" data-srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/06\/ddigitals-imagen-losviajesdes-copia-ok.jpg 855w, https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/06\/ddigitals-imagen-losviajesdes-copia-ok-300x178.jpg 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/06\/ddigitals-imagen-losviajesdes-copia-ok-768x456.jpg 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/06\/ddigitals-imagen-losviajesdes-copia-ok-500x297.jpg 500w, https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/06\/ddigitals-imagen-losviajesdes-copia-ok-800x475.jpg 800w\" data-sizes=\"auto\" loading=\"eager\">\n\t\t<div class=\"vp-portfolio__item-overlay\">\n\t\t\t\t\t<\/div>\n\n\t\t<\/a>\t<\/div>\n<\/div>\n\n\t<figcaption class=\"vp-portfolio__item-caption vp-portfolio__item-caption-text-align-center\">\n\t\t<div class=\"vp-portfolio__item-meta\">\n\t\t\t\n<h2 class=\"vp-portfolio__item-meta-title\">\n\t\t<a\n\t\thref=\"https:\/\/ddigitals.net\/casos-de-exito\/generando-negocio-agencia-viajes\/\"\n\t\t\t>\n\tLVDS: c\u00f3mo aumentamos los ingresos un 1000% a trav\u00e9s de SEO<\/a><\/h2>\n\t\t<\/div>\n\t<\/figcaption>\n\t\t\t<\/figure>\n\t\t\t\t\t<\/article>\n\t\t\n\t\t<article\t\tclass=\"vp-portfolio__item-wrap post-10784 page type-page status-publish has-post-thumbnail hentry vp-portfolio__item-uid-6cb605f4\" data-vp-filter=\"\" \t\t>\n\t\t\t\t\t\t\t\t\t<figure class=\"vp-portfolio__item\">\n\t\t\t\t\n<div class=\"vp-portfolio__item-img-wrap\">\n\t<div class=\"vp-portfolio__item-img\">\n\t\t\t<a\n\t\thref=\"https:\/\/ddigitals.net\/larios-publicidad-programatica-geolocaliza\/\"\n\t\t\t>\n\t\n\t\t<noscript><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"550\" data-skip-lazy src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/11\/larios_prueba_caso.jpg\" class=\"wp-image-7817\" alt=\"\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/11\/larios_prueba_caso.jpg 550w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/11\/larios_prueba_caso-300x300.jpg 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/11\/larios_prueba_caso-150x150.jpg 150w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/11\/larios_prueba_caso-500x500.jpg 500w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/noscript><img decoding=\"async\" width=\"550\" height=\"550\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/11\/larios_prueba_caso.jpg\" class=\"wp-image-7817 vp-lazyload\" alt srcset=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iNTUwIiBoZWlnaHQ9IjU1MCIgdmlld0JveD0iMCAwIDU1MCA1NTAiIGZpbGw9Im5vbmUiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+\" data-src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/11\/larios_prueba_caso.jpg\" data-srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/11\/larios_prueba_caso.jpg 550w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/11\/larios_prueba_caso-300x300.jpg 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/11\/larios_prueba_caso-150x150.jpg 150w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/11\/larios_prueba_caso-500x500.jpg 500w\" data-sizes=\"auto\" loading=\"eager\">\n\t\t<div class=\"vp-portfolio__item-overlay\">\n\t\t\t\t\t<\/div>\n\n\t\t<\/a>\t<\/div>\n<\/div>\n\n\t<figcaption class=\"vp-portfolio__item-caption vp-portfolio__item-caption-text-align-center\">\n\t\t<div class=\"vp-portfolio__item-meta\">\n\t\t\t\n<h2 class=\"vp-portfolio__item-meta-title\">\n\t\t<a\n\t\thref=\"https:\/\/ddigitals.net\/larios-publicidad-programatica-geolocaliza\/\"\n\t\t\t>\n\tLarios: publicidad program\u00e1tica geolocalizada<\/a><\/h2>\n\t\t<\/div>\n\t<\/figcaption>\n\t\t\t<\/figure>\n\t\t\t\t\t<\/article>\n\t\t\n\t\t<article\t\tclass=\"vp-portfolio__item-wrap post-11476 page type-page status-publish has-post-thumbnail hentry vp-portfolio__item-uid-bfdaa12b\" data-vp-filter=\"\" style=\"--vp-images__object-position: 9% 13%;\" \t\t>\n\t\t\t\t\t\t\t\t\t<figure class=\"vp-portfolio__item\">\n\t\t\t\t\n<div class=\"vp-portfolio__item-img-wrap\">\n\t<div class=\"vp-portfolio__item-img\">\n\t\t\t<a\n\t\thref=\"https:\/\/ddigitals.net\/connecting-visions-banco-santander\/\"\n\t\t\t>\n\t\n\t\t<noscript><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" data-skip-lazy src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/02\/connecting.jpg\" class=\"wp-image-11495\" alt=\"\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/02\/connecting.jpg 1280w, https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/02\/connecting-300x169.jpg 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/02\/connecting-1024x576.jpg 1024w, https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/02\/connecting-768x432.jpg 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/02\/connecting-500x281.jpg 500w, https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/02\/connecting-800x450.jpg 800w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/noscript><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/02\/connecting.jpg\" class=\"wp-image-11495 vp-lazyload\" alt srcset=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMTI4MCIgaGVpZ2h0PSI3MjAiIHZpZXdCb3g9IjAgMCAxMjgwIDcyMCIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48L3N2Zz4=\" data-src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/02\/connecting.jpg\" data-srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/02\/connecting.jpg 1280w, https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/02\/connecting-300x169.jpg 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/02\/connecting-1024x576.jpg 1024w, https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/02\/connecting-768x432.jpg 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/02\/connecting-500x281.jpg 500w, https:\/\/ddigitals.net\/wp-content\/uploads\/2023\/02\/connecting-800x450.jpg 800w\" data-sizes=\"auto\" loading=\"eager\">\n\t\t<div class=\"vp-portfolio__item-overlay\">\n\t\t\t\t\t<\/div>\n\n\t\t<\/a>\t<\/div>\n<\/div>\n\n\t<figcaption class=\"vp-portfolio__item-caption 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aria-label=\"Diapositiva siguiente\">\n\t\n<svg class=\"vp-svg-icon\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M8 4L14 10L8 16\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"transparent\" \/>\n<\/svg>\n<\/div>\n\t\t<\/div>\n\t\t\n<\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Siguiente caso de \u00e9xito:<\/p>\n","protected":false},"author":4,"featured_media":7818,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/pagebuilder.php","meta":{"content-type":"","ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - 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