{"id":15680,"date":"2024-03-14T12:53:07","date_gmt":"2024-03-14T11:53:07","guid":{"rendered":"https:\/\/ddigitals.net\/?p=15680"},"modified":"2024-03-25T14:31:12","modified_gmt":"2024-03-25T13:31:12","slug":"que-es-google-consent-mode-v2","status":"publish","type":"post","link":"https:\/\/ddigitals.net\/blog\/marketing-digital\/que-es-google-consent-mode-v2\/","title":{"rendered":"\u00bfQu\u00e9 es el Google consent mode v2?"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded autor-imagen\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1709\" height=\"1709\" src=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/02\/alvaro-vazquez-autor.jpg\" alt=\"\u00c1Lvaro V\u00e1zquez\" class=\"wp-image-6624\" style=\"object-fit:cover\" srcset=\"https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/02\/alvaro-vazquez-autor.jpg 1709w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/02\/alvaro-vazquez-autor-300x300.jpg 300w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/02\/alvaro-vazquez-autor-1024x1024.jpg 1024w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/02\/alvaro-vazquez-autor-150x150.jpg 150w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/02\/alvaro-vazquez-autor-768x768.jpg 768w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/02\/alvaro-vazquez-autor-1536x1536.jpg 1536w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/02\/alvaro-vazquez-autor-500x500.jpg 500w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/02\/alvaro-vazquez-autor-800x800.jpg 800w, https:\/\/ddigitals.net\/wp-content\/uploads\/2021\/02\/alvaro-vazquez-autor-1280x1280.jpg 1280w\" sizes=\"(max-width: 1709px) 100vw, 1709px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center ghostkit-custom-Z1aKmoS has-text-color\" style=\"color:#666666;font-size:14px\"><strong><a href=\"https:\/\/ddigitals.net\/blog\/author\/alvarovc\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00c1lvaro V\u00e1zquez<\/a><\/strong><br><span style=\"font-size:13px;\">Digital Marketing Manager<\/span><\/p>\n\n\n\n<p>El lanzamiento de <strong>Google Consent Mode  v2 (versi\u00f3n 2)<\/strong> representa un avance significativo en la forma en que los propietarios de sitios web y los anunciantes gestionan el consentimiento del usuario y el seguimiento de datos en cumplimiento con las regulaciones de privacidad como el <a href=\"https:\/\/www.veritas.com\/es\/es\/information-center\/ccpa\" target=\"_blank\" rel=\"noreferrer noopener\">GDPR en Europa<\/a> y el <a href=\"https:\/\/www.veritas.com\/es\/es\/information-center\/ccpa\">CCPA en California. <\/a><\/p>\n\n\n\n<p>Este art\u00edculo profundiza en c\u00f3mo <strong>Consent Mode v2 <\/strong>y su integraci\u00f3n con <strong><a href=\"https:\/\/support.google.com\/google-ads\/answer\/10000067?hl=es\" target=\"_blank\" rel=\"noreferrer noopener\">Google Tag Manager (GTM) <\/a><\/strong>pueden optimizar la recopilaci\u00f3n de datos y mejorar el rendimiento de las campa\u00f1as publicitarias, manteniendo al mismo tiempo el respeto por la privacidad del usuario.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"consent-mode-v2-google-ads-optimizacion-del-rendimiento-publicitario-con-privacidad\"><span class=\"ez-toc-section\" id=\"Consent_mode_v2_Google_Ads_optimizacion_del_rendimiento_publicitario_con_privacidad\"><\/span>Consent mode v2 Google Ads: optimizaci\u00f3n del rendimiento publicitario con privacidad<span class=\"ez-toc-section-end\"><\/span><\/h3><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">&iacute;ndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-663c1abcdd729\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-663c1abcdd729\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ddigitals.net\/blog\/marketing-digital\/que-es-google-consent-mode-v2\/#Consent_mode_v2_Google_Ads_optimizacion_del_rendimiento_publicitario_con_privacidad\" title=\"Consent mode v2 Google Ads: optimizaci\u00f3n del rendimiento publicitario con privacidad\">Consent mode v2 Google Ads: optimizaci\u00f3n del rendimiento publicitario con privacidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ddigitals.net\/blog\/marketing-digital\/que-es-google-consent-mode-v2\/#Consent_mode_GTM_simplificando_la_implementacion_y_gestion_del_consentimiento\" title=\"Consent mode GTM: simplificando la implementaci\u00f3n y gesti\u00f3n del consentimiento\">Consent mode GTM: simplificando la implementaci\u00f3n y gesti\u00f3n del consentimiento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ddigitals.net\/blog\/marketing-digital\/que-es-google-consent-mode-v2\/#Mejoras_en_la_experiencia_del_usuario_y_cumplimiento_legal\" title=\"Mejoras en la experiencia del usuario y cumplimiento legal\">Mejoras en la experiencia del usuario y cumplimiento legal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ddigitals.net\/blog\/marketing-digital\/que-es-google-consent-mode-v2\/#Conclusion\" title=\"Conclusi\u00f3n\">Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"tg-oembed-container\"><iframe title=\"Google Ads Tutorials: Consent Mode\" width=\"812\" height=\"457\" src=\"https:\/\/www.youtube.com\/embed\/x_N7ZwWEXoY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Google Consent Mode v2 introduce<strong> mejoras significativas en la forma en que los anunciantes pueden recopilar y utilizar datos de los usuarios que han dado su consentimiento<\/strong>. <\/p>\n\n\n\n<p>Esta versi\u00f3n permite una mayor flexibilidad y precisi\u00f3n en la gesti\u00f3n del consentimiento, lo que facilita a los <strong>anunciantes ajustar sus estrategias publicitarias en tiempo real<\/strong>, bas\u00e1ndose en el nivel de consentimiento otorgado por los usuarios.<\/p>\n\n\n\n<p>Una de las principales ventajas de Consent Mode v2 es su <strong>capacidad para integrarse de manera fluida con Google Ads. <\/strong><\/p>\n\n\n\n<p>Esto significa que los anunciantes pueden ajustar autom\u00e1ticamente la configuraci\u00f3n de sus campa\u00f1as para maximizar el rendimiento, incluso cuando <strong>se enfrentan a limitaciones<\/strong> de datos debido a la falta de consentimiento. <\/p>\n\n\n\n<p>Por ejemplo, si un usuario no da su consentimiento para las cookies de seguimiento, Consent Mode v2 puede utilizar conversiones modeladas para ayudar a los anunciantes a entender el impacto de sus campa\u00f1as, asegurando que las decisiones publicitarias se tomen con la mayor cantidad de informaci\u00f3n posible.<\/p>\n\n\n\n<p><strong>Te interesa:<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/10548233\">Modelizaci\u00f3n del modo de consentimiento en Google Ads<\/a>\n<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10081327\">Modelizaci\u00f3n de conversiones online en Google Ads<\/a><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"consent-mode-gtm-simplificando-la-implementacion-y-gestion-del-consentimiento\"><span class=\"ez-toc-section\" id=\"Consent_mode_GTM_simplificando_la_implementacion_y_gestion_del_consentimiento\"><\/span>Consent mode GTM: simplificando la implementaci\u00f3n y gesti\u00f3n del consentimiento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La integraci\u00f3n de Consent Mode con <strong>Google Tag Manager (GTM) simplifica significativamente el proceso<\/strong> de implementaci\u00f3n y gesti\u00f3n del consentimiento en los sitios web. <\/p>\n\n\n\n<p><strong>GTM permite a los propietarios de sitios web configurar y actualizar las reglas de consentimiento sin necesidad de modificar el c\u00f3digo del sitio directamente<\/strong>. Esto no solo ahorra tiempo, sino que tambi\u00e9n reduce el riesgo de errores que pueden surgir al manejar manualmente el c\u00f3digo del sitio.<\/p>\n\n\n\n<p>Adem\u00e1s, Consent Mode v2 a trav\u00e9s de<strong> GTM ofrece una granularidad en la gesti\u00f3n del consentimiento, <\/strong>permitiendo a los sitios web ajustar las etiquetas y los disparadores basados en el consentimiento espec\u00edfico otorgado por el usuario. <\/p>\n\n\n\n<p>Esto <strong>asegura que solo se recopilen y procesen los datos para los cuales se ha obtenido consentimiento <\/strong>expl\u00edcito, aline\u00e1ndose con las expectativas de privacidad de los usuarios y las regulaciones legales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mejoras-en-la-experiencia-del-usuario-y-cumplimiento-legal\"><span class=\"ez-toc-section\" id=\"Mejoras_en_la_experiencia_del_usuario_y_cumplimiento_legal\"><\/span>Mejoras en la experiencia del usuario y cumplimiento legal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una de las contribuciones m\u00e1s significativas de <strong>Consent Mode v2<\/strong> es c\u00f3mo <strong>mejora la experiencia del usuario al interactuar con solicitudes de consentimiento<\/strong>. <\/p>\n\n\n\n<p>Al ofrecer opciones m\u00e1s claras y detalladas, los <strong>usuarios pueden tomar decisiones informadas<\/strong> sobre sus datos, lo que aumenta la transparencia y fomenta una mayor confianza.<\/p>\n\n\n\n<p>Adem\u00e1s, al asegurar que el consentimiento se gestione y aplique de manera consistente en todas las herramientas de Google, <strong>Consent Mode v2 ayuda a los sitios web a cumplir con las regulaciones de privacidad de datos de manera m\u00e1s efectiva. <\/strong><\/p>\n\n\n\n<p>Esto no solo reduce el riesgo de sanciones legales, sino que tambi\u00e9n fortalece la reputaci\u00f3n del sitio web como un ente respetuoso de la privacidad del usuario.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Google Consent Mode v2<\/strong>, especialmente en combinaci\u00f3n con Google Tag Manager, ofrece a los propietarios de sitios web y <strong>anunciantes una poderosa herramienta para gestionar el consentimiento del usuario<\/strong> y optimizar el rendimiento de las campa\u00f1as publicitarias dentro de un marco de privacidad mejorado.<\/p>\n\n\n\n<p>Al adoptar estas tecnolog\u00edas, <strong>las empresas pueden asegurar una recopilaci\u00f3n de datos responsable<\/strong> y eficaz, manteniendo al mismo tiempo la confianza y la lealtad de sus usuarios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El lanzamiento de Google Consent Mode v2 (versi\u00f3n 2) representa un avance significativo en la forma en que los propietarios de sitios web y los anunciantes gestionan el consentimiento del usuario y el seguimiento de datos en cumplimiento con las regulaciones de privacidad como el GDPR en Europa y el CCPA en California. Este art\u00edculo [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el Google consent mode v2? - DDigitals<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo Google Consent Mode v2 y su integraci\u00f3n con GTM pueden transformar tu estrategia de publicidad digital,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ddigitals.net\/blog\/marketing-digital\/que-es-google-consent-mode-v2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el Google consent mode v2? 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