TikTok keyword insights: everything you need to know

Yes! TikTok has finally released its own tool for keywords with the aim of better positioning the advertisers' content in the app and find insights and trends.

This tool is a clear enhancement to its Creative Center that will help advertisers and advertisers alike to content creators to improve their relationship with their audiences.

But what exactly is Keyword Insights TikTok How can you take advantage of it? How can you analyse Keywords in TikTok? How do you use Keywords Insights TikTok?

What are keywords and how do they help positioning in TikTok?

As you may have noticed account, this tool refers to paid contentnot to organic content.

The keywords in TikTok are just that, words that help to position and classify these contents within TikTok.

If you want to know how to position yourself organically in TikTok, I recommend you read this content: How to do SEO on TikTok so you can learn how to organically position your content.

What can you do with TikTok Keyword insights?

There is three key points within this tool:

1. The Ranking: tells you what is most popular within the country and industry you are in.
2. Popularity: is the number of ads that are using this keyword in their campaigns.
3. Percentage of change: the rate of change in popularity that exists over a given period of time (we can use 7 days, 30 days, or 120 days).
4. CTRcalculated percentage of users who see an ad and click on it.

Segmentation in TikTok kewwords insight

One thing that I found very interesting about the tool is the granularity with which you can segment and its ease of use.

Currently, you can segment by country, by industry, by target and by keyword type. And the best part: these categories have subcategories, so the detail is more than interesting.

What does this mean?

A real-time market research quite comprehensive of TikTok's advertisers.

Industry

Here you can find an example of what I have been talking about.

Within entertainment, you can scroll down to the detail of other niche subcategories and obtain results to make decisions on where to invest.

Very interesting, especially when it comes to lowering the strategy in TikTok.

Targeting TikTok

More wood.

Imagine research your competition based on your own business objective. Or analyse the CTRs of different targets in combination with a sector.

More analytical skills, better decisions.

Types of Keywords in TikTok

This one amazed me.

TikTok allows you to segment by types of keywords.

1. Selling points.
2. Pain points.
3. Products.
4. Target audience.
5. Call to action.
6. Other.

For example, here you can find some examples of keywords with call to action:

In short, don't lose sight of the new TikTok tool to integrate it into your marketing strategies, because it's going to be a talking point.