Automation vs. Customization: How to Find the Balance?

Although they shouldn’t be opposed, the struggle between automation vs customization is a constant in the world of digital marketing. We have more and more tools that allow us to automate our communications with the public, but the possibilities for customization are not always up to par. I was thinking about this because I received […]

Digital Marketing Trends for 2024

Digital marketing trends for 2024 are loaded with interesting novelties and also significant consolidations of topics we have already discussed on different occasions. Some Consolidating Trends Some trends that are consolidating are Artificial Intelligence (AI) and its use in various areas of marketing and communication, and of course, the massive use of Google Analytics 4. […]

ASO: How Mobile SEO Works

ASO, which stands for App Store Optimization, is one of those acronyms we start to see everywhere. If you’re not up to date yet, in this article I’m going to explain what it is and, by the way, how to do ASO effectively. The first thing I have to do is translate to a plain […]

What is evergreen SEO and why use it?

Evergreen SEO is a must for those looking to maintain consistent traffic. If you ask me what kind of SEO your business needs, unless it is seasonal, I will always tell you to look for evergreen SEO. Talking about “evergreen SEO” we are referring to a type of SEO that does not expire or, at […]

10 questions for a successful digital marketing campaign

Making the right questions for a successful digital marketing campaign will be one of the keys to the expected outcome. Most of the time, the reason why a campaign does not perform as it should is because it is not well defined. We can’t start out on a wild goose chase. Good planning is crucial […]

Disavow: how to remove toxic links

Removing toxic links using the Disavow tool is one of the technical SEO options that can make a difference to our website. It is an effective way for Google to disregard those domains that point to us and are of interest to us. Actually, rather than removing toxic links, we have to translate it literally […]

A quick guide of the best online advertising formats

Nowadays there are an infinite number of online advertising formats. Having a digital advertising campaign is a basic requirement for every marketing team, and a fundamental part of an Inbound Marketing strategy.  Although all marketers are very well familiar with digital advertising, it is important to remember that there is a wide range of creative […]

ChatGPT: Will SEO disappear with AI?

On 5 December 2022, Twitter dawned with this devastating thread. It declared, brilliantly, that Artificial Intelligence (AI), with the help of ChatGPT, its, until now, most powerful tool, was going to change the way we do SEO and Digital Marketing forever. In fact, we are clearly facing one of the marketing trends for this year. […]

What is the EEAT and its impact on SEO

If there is a supreme guideline in Google, it is that we make the best content for the user. And the addition of a new acronym to the EAT, now EEAT, adds a new nuance to take into account for the SEO of your website.  In 2014, the first mention was made of EAT, which […]