Martin Rebordinos
UX&UI Digital Designer
These are the 10 graphic design trends of 2024both visually and stylistically.
Visual and stylistic trends
In the first half of 2024, the trends in graphic design have stood out for their focus on eye-catching and stylistic visual elements.
These trends demonstrate a penchant for creativity and innovation, using a variety of techniques and styles that capture attention and make a strong visual impression.
These trends are detailed below:
1. Art using AI
The art generated by artificial intelligence (IA) is revolutionising the field of graphic design, allowing designers to explore new creative possibilities and improve efficiency in their projects. The AI toolsas DALL-E of OpenAI, MidJourney o Stable DiffusionThe "PhotoShops", allow designers to generate images from textual descriptions or to transform photos into specific artistic styles.
These technologies use neural networks deep for analysing patterns and styles in visual datagenerating unique and personalised works of art. In addition, these tools can help automate repetitive tasks by using "artwork".prompts"(initial instructions or texts) allowing designers to focus on more creative aspects of their work.
Florals and Botanicals
This trend is marked by the inclusion of floral and botanical elements in the graphic design, creating a sense of freshness and connection to nature. Detailed illustrations of flowers, leaves and plants are used not only as ornaments, but as central elements that bring organicity and natural beauty to the designs.
This trend is not only limited to illustrations, but also extends to patterns, backgrounds and textures that mimic the beauty of the natural world. In addition, its style is linked to Art NouveauThis style is back on trend and we will talk about it later on. It is also combined, as backgrounds, degraded with noiseThis adds a rich, textured dimension to the designs.
The use of floral and botanical elements not only improves the visual aesthetics, it also helps to convey messages of sustainability and connection to the environment, which are increasingly relevant in contemporary culture.
Designers are using this trend to create advertising campaigns, brand identity and editorial projects that seek to resonate emotionally with the public.
3. Holo Shapes
The holographic forms are gaining popularity, characterised by their bright colours and iridescent effects that change with the light. These forms add a futuristic and eye-catching look to graphic designs, capturing the viewer's attention with their brightness and visual dynamism.
The hologramswith their ability to reflect a range of colours at different angles, are used in a variety of applications, from logos and packaging to user interfaces and motion graphics.
The Holo Shapes trend can also be seen in fashion and pop culture.where holographic materials and accessories are becoming commonplace. In graphic design, this trend is being harnessed for transmitting modernity and avant-garde, ideal for brands seeking to position themselves as innovative and technologically advanced.
4. Liquid 3D Fonts
The 3D liquid typefaces are a trend that stands out because of their afluid and three-dimensional appearance. These fonts appear to be moulded from moving liquids, offering a modern and dynamic aesthetic that transforms text into an integral part of the visual design.
The Liquid 3D Fonts not only add dynamism, they also create a sense of movement and constant transformation, which can be very effective in attracting attention in digital media.
This typographic style can be used in titles, logos and advertising graphics to add an extra layer of visual interest. The fluidity of forms can represent concepts such as flexibility, innovation and creativity, making these fonts especially useful in advertising modern, adaptive products and services.
5. Vibrant Bright
The vibrant and bright colours dominate this trend, using intense and saturated tones to create designs that radiate energy and capture attention immediately. This colour palette is used to convey positive emotions and visual dynamism in graphic projects.
The Vibrant colours are used not only to attract attention, but also to evoke emotions and create a strong brand identity.
The trend Vibrant Bright is ideal for advertising campaigns and projects that want to stand out. in visually saturated environments, such as social media and outdoor advertising.
Designers take advantage of this palette to create bold contrasts and visually striking compositions that resonate with young, energetic audiences.
6. Grainy Gradient
Grainy gradients combine smooth colour transitions with grainy textures. This mixture adds depth and a touch of craftsmanship to graphics. The granular gradients can give a feeling of warmth and authenticityThe new design, moving away from smooth, polished surfaces to offer a more textured and tactile aesthetic.
This technique is particularly popular in web design and mobile applications, where the combination of colours and textures can enhance the user experience.
The use of Grainy Gradients It also extends to print and digital media, where it adds a level of sophistication and detail to designs. Designers are using this trend to creating backgrounds, illustrations and visual effects that are both aesthetically pleasing and emotionally evocative.
7. Collage
The collage is back with a vengeance, combining diverse images and elements in a single design. This technique allows for a great creativity and mixing of different visual styles. The art of collage allows designers to experiment with layering photographs, illustrations, textures and typography to create unique and expressive compositions.
This trend is particularly effective for complex visual narratives and editorial projects where you want to tell a story or convey a multifaceted message.
Collage can be used in a wide range of applications, from magazine covers and advertising campaigns to product design and digital art. Her ability to mix and match different elements makes this versatile and adaptable to different themes and styles.
8. 3D Effects
The 3D effects are being widely used to create graphics that seem to pop out of the screen. These effects bring realism and an immersive visual experience.
The trend of 3D Effects not only improves the aesthetics of designs, but also offers new ways of interaction and user experience, especially on digital and augmented reality platforms.
The creation of 3D graphics allows designers to explore new dimensions and perspectives, creating scenes and objects that appear tangible and realistic. This trend is ideal for advertising, videogame design, animations and any project that seeks a rich and immersive visual experience.
9. 3D Glow
The combination of 3D elements with glow effects creates graphics that seem to light up from the inside, adding a magical, futuristic touch. The 3D Glow effect uses light and shadow to highlight certain areas and create a sense of depth and luminosity.
This technique can be used in logos, illustrations, user interfaces and promotional graphics to add additional visual impact.
The use of 3D Glow not only improves the appearance of the graphical elements, but also helps to direct the viewer's attention to key points within the design. This trend is particularly useful in digital design and interactive media environmentswhere lighting and brightness can be manipulated to create spectacular visual effects.
10. Colour of the Year - Peach Fuzz
Peach Fuzza soft and warm peach tone, is the colour of the year. This colour brings warmth and friendliness to the designs, being versatile and attractive.
Peach Fuzz is used to create a cosy and friendly atmosphere, ideal for a wide range of applications, from interior design and fashion to branding and advertising.
The colour of the year not only sets a colour trend, but also influences design decisions in a variety of industries.
Peach Fuzzwith its soft and warm tone, it is perfect for convey messages of positivity, friendliness and comfort.
With this we would have the main ones trends in graphic design in 2024.
New trends in graphic design for 2025
Now that we have seen the graphic design trends in 2024, we get a glimpse of what's coming for 2025 with retro and futuristic influences, following the line we currently have but going a step further.
These currents show how the designers are exploring and reinterpreting classic styles while incorporating modern elements to create unique and visually appealing designs.
Some of the main trends in this category are described below:
1. Integration of Augmented Reality (AR)
The augmented reality (AR) is becoming more and more integrated into graphic design, offering interactive and immersive experiences that go beyond the traditional.
The AR allows superimposing digital elements in the real world through devices such as smartphones and smart glasses. This is used in a variety of applications, from marketing and advertising to product design and art exhibitions.
Tools such as Adobe Aero and ARKit from Apple enable designers to create AR experiences without the need for advanced programming skills. The integration of AR in graphic design not only improves user interaction, but also offers new ways of telling stories and presenting content.
2. Reminiscent of Art Nouveau
This trend is inspired by the Art Nouveauusing fluid lines, organic shapes and natural motifs. It brings elegance and a classic aesthetic to modern designs. The Art Nouveauwith their characteristics sinuous curves and floral decorations, brings a touch of sophistication and nostalgia to current graphic projects.
Designers are reimagining this style to suit contemporary contexts, fusing historical elements with modern techniques to create a unique and appealing blend.
The use of Art Nouveau in graphic design can be found at editorial projects, brand identities, packaging design and promotional graphics. This style not only adds a visually pleasing appearancebut also communicates a sense of luxury and attention to detail.
3. Old Engraving
The effects of antique engraving imitate traditional engraving techniques, giving the designs a vintage and detailed appearance, evoking a sense of history and craftsmanship. This trend uses fine, detailed lines to create illustrations that look as if they were made by hand, offering a nostalgic, handmade alternative to modern digital graphics.
The style of Old Engraving is used in a variety of applications, from labels and packaging to editorial design and advertising. The detailed, textured look and feel of these graphics adds a level of depth and authenticity which can be particularly attractive in products that seek to highlight their heritage and quality craftsmanship.
4. Cartoon Style Trends
Caricature styles are on trend, with fun and expressive illustrations. This approach adds a touch of humour and personality to the graphics. The cartoon-style illustrations allow designers to explore creativity and emotional expression in a way that is both accessible and entertaining. These illustrations can be used in a variety of contexts, from advertising campaigns and social media to children's books and product design.
The Cartoon Style Trends not only appeals to younger audiences, but also offers a effective way of communicating complex messages in a simple and fun way. The flexibility of this style makes it suitable for a wide range of applications, adapting to different tones and themes.
5. Chrome Effect
The chrome effect creates shiny and reflective surfaces, similar to polished metal. This style brings a elegant and modern look to the designs. The Chrome Effect is used to give a futuristic, high-tech look to graphics, ideal for brands looking for a sophisticated, contemporary image.
This effect can be applied to logos, text, illustrations and user interface elements for create a significant visual impact. The shiny, reflective appearance of chrome not only catches the eye, but also communicates a sense of quality and precision.
6. Glass Morphism
The Glass Morphism uses transparency and blurring effects to imitate glass surfaces. This style adds depth and an ethereal feel to the graphics. Glass Morphism has become particularly popular in user interface design, where transparency and blurring effects can create a visually pleasing and functional experience.
The use of Glass Morphism in graphic design can improve the readability and organisation of information, at the same time as adds a touch of modernity and sophistication. This style is particularly suitable for mobile applications, websites and interactive graphics, where the clarity and aesthetics are essential.
7. Neo Brutalism
The Neo Brutalism is characterised by the use of robust structures, clean lines and a minimalist approach. This style emphasises the functionality and simplicity. Neo Brutalism revives the principles of architectural brutalism, adapting them to the context of contemporary graphic design. This approach is based on the honesty of materials and structure, using big and bold typography, solid colours and geometric compositions.
The trend Neo Brutalism can be applied to a variety of projects, from web design and mobile applications to brand identity and advertising. Its focus on simplicity and functionality makes it ideal for projects that seek a clean and direct aesthetic.
From the graphic design trends of 2024 to those of 2025
These currents reflect how graphic designers are exploring new techniques and combining classical and modern influences. to create striking and original visual works.
Combining traditional elements with contemporary innovations allows designers to develop unique styles that not only capture attention, but also resonate emotionally with the public.
In a world where visual aesthetics are crucial to communication and marketing, these trends offer a roadmap for creativity and expression in graphic design.
