Deciphering Google Ads Targets: a journey to paid advertising success
Managing paid campaigns on the Google Ads platform can seem like a titanic challenge to many. In today's article, we're going to dive into the world of Google Ads targeting, to help you understand how it can play a vital role in the success of your paid advertising campaigns.
The ultimate guide to optimising Google Ads
Optimising Google Ads will help you ensure that you are spending your money efficiently and effectively, which in turn will help you get a higher return on your investment. In this article, we'll show you the essential steps to optimise your Google Ads campaigns and how you can get the most out of them.
PPC, a powerful tool to boost your digital marketing efforts
PPC, or pay-per-click advertising, has become one of the most powerful tools for online advertising. PPC campaigns have radically democratised online advertising, helping small businesses reach more people, target specific audiences and above all, save money. Over the course of 2022 [...]
A quick guide to the best formats for online advertising
Nowadays there are an infinite number of online advertising formats. Having a digital advertising campaign is a basic necessity for every marketing team, and a fundamental part of an Inboud Marketing strategy. Although all marketers are very familiar with digital advertising, it is important to remember that there is a wide range of different advertising [...]
How to choose the best Google Ads campaign type
Google Ads campaigns have become one of the most powerful tools for businesses to carry out paid advertising. A few years ago, advertising was a privilege for those few who could afford it. Thanks to tools like Google, advertising has been democratised, giving us access to two of the most powerful tools for [...]
