What is User Generated Content and how to implement it in a successful strategy
When was the last time you decided to buy an item, or hire a service thanks to the opinions or experiences of other users? I'm sure it was quite recently. Well, in case you didn't know, what made you decide to buy was User Generated Content, or content generated by users.
SGE: Google's new search experience
Although Google announced in 2023 that SGE, its Search Generative Experience, would be ready in 2024, the truth is that we are facing the second quarter of the year with more doubts than certainties about this new functionality. Powered by artificial intelligence, Google SGE's main intention is to help the user [...]
Branded SEO: a key strategy in digital marketing
If you run a digital business, you'll know that standing out from the crowd is essential for success. Branded SEO is positioned as a crucial tactic that can make all the difference in how a brand is perceived, both by the user and by search engines such as Google. The [...]
ChatGPT vs Bard vs Bing Chat: The war of the chatbots
The ChatGPT vs Bard vs Bing Chat race is more alive than ever. A few days ago, Google announced at its Google IO event the start of the deployment of Bard, its chatbot, in more than 180 countries. They also announced the launch of Google SGE, a new search experience with integration of search results and [...]
Local SEO guide: basic factors to position your small business
Local SEO is often forgotten when it comes to search engine optimisation. In this local SEO guide, we want to tell you what basic points you have to take into account when positioning your local business. Word of mouth can be a great ally to attract customers to your business.
What is EEAT and its impact on SEO
If there is a supreme guideline in Google, it is that we make the best content for the user. And the addition of a new acronym to the EAT, now EEAT, adds a new nuance to take into account for the SEO of your website. In 2014 the first mention was made of the EAT, acronym of Knowledge, [...]
Improve your website's SEO with ChatGPT
It's all the rage. Since it burst into our lives in December, ChatGPT has not stopped generating news. And we think it's an excellent tool to improve your website's SEO. After Google announced, as part of its whole SGE strategy, its own AI, Bard, and Bing has [...]
ChatGPT: Will SEO disappear with artificial intelligence?
On 5 December 2022, Twitter dawned with this devastating thread in which it was declared, in a brilliant way, that Artificial Intelligence (AI), with the help of ChatGPT, its, until now, most powerful tool, was going to change the way we do SEO and Digital Marketing forever. In fact, we are clearly in front of [...]
