How to improve a company's online presence?
A company's online presence is essential if we want to be relevant in the 21st century. It is no longer enough to have a physical or face-to-face business; if we are not online we are doomed to failure. This may be an exaggeration. For example, if we open a souvenir shop or a restaurant in the middle of Madrid's Gran Vía, [...]
Social media engagement: when to measure it, how and why?
Engagement in social networks is a concept that is used very often, but not always well. Knowing what it is and how to measure it can help us to understand how our strategy is going and, incidentally, to define our business objectives in social media. Fortunately, gone are the days when the influence of social media [...]
Purpose marketing: what is purpose marketing and why is it fashionable?
Purposeful marketing is one of the most important digital marketing trends of the third decade of the 21st century. No longer is it simply about reaching the consumer, but the ethical and sustainable aspect of marketing has started to become a priority. Already last year, it was one of the most important findings of the [...]
SEO or SEM: what should I choose to grow my business?
When we are about to move forward with our company's digital strategy, deciding whether to invest in SEO or SEM is one of the most crucial decisions we will face. Or, at least, that's how we can perceive it. In reality, we can arrive at more or less similar results, with nuances that I will explain, with [...]
What is the metaverse and what opportunities does it offer?
The metaverse is on everyone's lips but, at the same time, no one seems to know quite what it is. From scientists prophesying the end of the world as we know it to experts who believe it will be the biggest business opportunity of the millennium. The truth is that it is still too early to tell what it will be. If we can [...]
Thin Content: what is it and how to avoid it?
If you're interested in SEO, you've probably heard of thin content. We tend to make the literal translation of the concept and talk about short or thin content, but it is a much broader concept. A clue: Thin content is one of the things that annoys Google the most. So [...]
SEO on Youtube: how to do it and why?
SEO on Youtube is a good opportunity for positioning. When we think of Youtube, we usually forget that it is the second most used search engine in the world. Therefore, if we do SEO content on Google, why not take advantage of the number two? They are apparently different platforms, but they are completely interconnected. A Youtube video [...]
10 tips for time management at work
Time management is essential in any job. Of all the soft skills, it is probably the most necessary regardless of your sector of activity. In an increasingly fast-paced world, it is very easy not to get everything done. In sectors such as our digital marketing sector, we find ourselves [...]
How to make an SEO content strategy?
The first step before making an SEO content strategy can be overwhelming. There is a lot to consider. At least, if we want to do it right. We start from a basic idea: the SEO content strategy seeks to offer different content to be useful to people who are going to make a purchase decision related [...]
10 SEO guidelines to improve your website or ecommerce
By following a few SEO guidelines we can ensure that our content is Googlefriendly. No one can guarantee you a number 1 position in the search engine, firstly because we have no control over what the competition is doing, but what we can do is create content that is competitive and strives to reach the top of the rankings.
How to do creative SEO to combine data and imagination?
Talking about creative SEO seems a contradiction in itself. To do good SEO we need to have data on our side. In fact, copywriting and SEO don't always get along. While a copy seeks to tell and convey a story in a much more creative way, SEO always [...]
What is dwell time and how to improve it?
Dwell time is one of the most interesting metrics for SEO. It is a concept that arises in the offline world and is transferred to ecommerce before reaching organic positioning. Traditionally, dwell time was the time a person spent looking at a shop window or inside a shop. It is [...]
