How to position a new or unsearched product?
Knowing how to position a product is simple. It takes time and work, but the basics are clear. You have to write good content related to it, have quality backlinks, have a fast and user-friendly web page, etc. Likewise, we must have a good SEO content strategy for the long term [...]
How to study the SEO competition?
Studying the SEO competition is a must if we want to prevent our competitors from gaining ground on Google. Also if we want to be inspired and find new strategies that, perhaps, we would not have thought of. Sometimes it can even work as an ego boost. It's never good to rest on our laurels, but checking that we are doing the right things [...]
Black Hat SEO: what is it and why avoid it?
I'm sure you've heard of Black Hat SEO. No matter how much English you know, black hat SEO may not mean anything to you. To understand it, you have to travel back to the American West in the 19th century. Or, if that's too far away, to one of the westerns that, without a doubt, [...]
How to improve a company's online presence?
A company's online presence is essential if we want to be relevant in the 21st century. It is no longer enough to have a physical or face-to-face business; if we are not online we are doomed to failure. This may be an exaggeration. For example, if we open a souvenir shop or a restaurant in the middle of Madrid's Gran Vía, [...]
Social media engagement: when to measure it, how and why?
Engagement in social networks is a concept that is used very often, but not always well. Knowing what it is and how to measure it can help us to understand how our strategy is going and, incidentally, to define our business objectives in social media. Fortunately, gone are the days when the influence of social media [...]
Purpose marketing: what is purpose marketing and why is it fashionable?
Purposeful marketing is one of the most important digital marketing trends of the third decade of the 21st century. No longer is it simply about reaching the consumer, but the ethical and sustainable aspect of marketing has started to become a priority. Already last year, it was one of the most important findings of the [...]
SEO or SEM: what should I choose to grow my business?
When we are about to move forward with our company's digital strategy, deciding whether to invest in SEO or SEM is one of the most crucial decisions we will face. Or, at least, that's how we can perceive it. In reality, we can arrive at more or less similar results, with nuances that I will explain, with [...]
What is the metaverse and what opportunities does it offer?
The metaverse is on everyone's lips but, at the same time, no one seems to know quite what it is. From scientists prophesying the end of the world as we know it to experts who believe it will be the biggest business opportunity of the millennium. The truth is that it is still too early to tell what it will be. If we can [...]
Thin Content: what is it and how to avoid it?
If you're interested in SEO, you've probably heard of thin content. We tend to make the literal translation of the concept and talk about short or thin content, but it is a much broader concept. A clue: Thin content is one of the things that annoys Google the most. So [...]
SEO on Youtube: how to do it and why?
SEO on Youtube is a good opportunity for positioning. When we think of Youtube, we usually forget that it is the second most used search engine in the world. Therefore, if we do SEO content on Google, why not take advantage of the number two? They are apparently different platforms, but they are completely interconnected. A Youtube video [...]
10 tips for time management at work
Time management is essential in any job. Of all the soft skills, it is probably the most necessary regardless of your sector of activity. In an increasingly fast-paced world, it is very easy not to get everything done. In sectors such as our digital marketing sector, we find ourselves [...]
How to make an SEO content strategy?
The first step before making an SEO content strategy can be overwhelming. There is a lot to consider. At least, if we want to do it right. We start from a basic idea: the SEO content strategy seeks to offer different content to be useful to people who are going to make a purchase decision related [...]
