What is dwell time and how to improve it?

Dwell Time

Dwell time is one of the most interesting metrics for SEO. It is a concept that arises in the offline world and is transferred to ecommerce before reaching organic positioning. Traditionally, dwell time was the time a person spent looking at a shop window or inside a shop. It is [...]

Keyword research: tools, tips and tricks

Keyword research

Keyword research is one of the pillars of SEO content strategy. Perhaps the most fundamental pillar because it is where the organic positioning work begins. It is true that before we have to have delimited the topics we want to talk about but, equally, keyword research can help us to have a better understanding of [...]