The best alternatives to SEMrush in 2025

If you are looking for alternatives to SEMrushWhether it's because the price is out of your budget, it doesn't quite fit your needs or you simply want to explore other options, you're in the right place. 

As professionals who work with this type of tool on a daily basis, we know how important it is to have a powerful SEO toolWe understand that there is not always a single perfect option for everyone.

We ourselves have tested different platforms over the years and, although SEMrush is one of the most popular and comprehensive, there are others that offer similar (or even better in some respects) functionalities for an more affordable or with a more intuitive interface.

In this article, we introduce you to the best alternatives to SEMrush in 2025. We'll tell you what their strengths are, how they differ and which one might be the best fit for you. Let's get to it!

Why consider alternatives to SEMrush?

We know that SEMrush is a super-complete tool, but we also understand that it is not always the ideal choice for everyone. 

There are several reasons why you might be looking for alternatives to SEMrush and that's OK, it's totally valid! Here are some of the most common ones:

• High price: SEMrush can be expensive, especially for small businesses, freelancers or projects with a limited budget. The monthly fees for their more comprehensive plans can be an obstacle if you don't need all the advanced functionalities it offers.
• Too many functionalities: for many, SEMrush is like a "Swiss Army knife" of the SEOIt has so many tools and options that it can be overwhelming. If you are new to SEO or prefer a simpler and more straightforward toolyou may not need so many complicated features.
• Specific needs: depending on your approach, it may not all be possible to SEMrush tools are useful to you. For example, if your focus is primarily on the keyword research or in analyse backlinks, There may be other platforms that specialise more in these areas and offer better results.
• Ease of use: some people prefer to cleaner and easier to navigate interfaces. If you find that SEMrush is a bit "heavy" or complicated, perhaps one of the most important simpler alternatives is just what you need to work more agile.

In short, although SEMrush is a powerful toolis not the only option on the market. 

Fortunately, there are alternatives to SEMrush that can offer you what you really need, at a better price or with a user experience more adapted to the way you work. So, if you feel you're not quite convinced, don't hesitate to explore other options!

SE Ranking

SE Ranking has established itself as one of the best alternatives to SEMrush thanks to its balance between functionality and price. If you are looking for a tool that offers you a complete set of functionalities, but without the high price tag of SEMrush, SE Ranking is an excellent option.

Among the SE Ranking's salient featureswe found:

• Keyword analysis: allows you to make a in-depth keyword researchboth your own site and that of your competitors. You can see the search volume, the difficulty of the keywords, and the CPCThis will help you find the best opportunities for your strategy.
• Website auditingWith this tool, you can carry out complete audits of your website, identifying possible SEO errors and areas for improvement. Its report is easy to understand, which facilitates the task of correcting technical problems.
• Track rankings: SE Ranking allows you to keep detailed track of the positions of your keywords on different search engines and deviceswhich helps you to get to know the evolution of your SEO strategy.

What makes SE Ranking even more attractive is its user-friendly interface and its competitive price. Although it offers a basic package, you can also have access to more advanced versions according to your needs.

Ahrefs

If your approach is more oriented to the backlinks and a thorough investigation of competition, Ahrefs is one of the most powerful alternatives available. 

While its price may be higher than other options, its backlink database is one of the most comprehensive and up to datewhich makes it the ideal tool for SEO strategies that focus on link analysis.

Some of its most outstanding features are:

• Backlink Explorer: Ahrefs is famous for its ability to analyse the link profile of any web page. If you want to know all your competitors' backlinks or discover new link opportunities for your site, Ahrefs will provide you with very comprehensive and reliable data.
• Keyword research: although Ahrefs is best known for its backlink analysis, it also provides an excellent tool for keyword research, with data on search volume, ranking difficulty and trends.
• Competitor analysis: with Ahrefsyou can see in depth how your competition is performing in search resultsWhat keywords are they using and how you can improve your own content to compete more effectively.
• Website auditing: also offers a website auditing which will help you identify technical and content issues that could be affecting your SEO.

However, its price may be a barrier for some, Ahrefs is very comprehensive and especially useful for those focusing on backlinks, so if that's your main goal, it's well worth the investment.

Moz Pro

Moz Pro has been one of the big names in the world of SEO for years and continues to be one of the best alternatives to SEMrush for those looking for a solid and reliable option. 

Although in terms of functionality, it does not offer as many advanced features as the SEMrush or Ahrefs, its simplicity and focus on the essentials make it a very attractive option; especially for small businesses and SEO professionals who are just starting out.

Its main functionalities include:

• Keyword Explorer: the tool for the keyword research from Moz Pro is incredibly easy to use. It gives you detailed information about search volume, keyword difficulty, SERPs and organic traffic opportunities.
• Link analysis: Moz Pro also has a powerful backlink analysis tool, which allows you to discover inbound links to your site and analyse your competitors' links. Although it is not as advanced as Ahrefsis a fairly comprehensive option.
• On-page optimisation: Moz Pro has a strong focus on on-page optimisationwhich means you can receive clear recommendations on how to improve your content, tags, images and more for optimise SEO performance.
• Tracking of rankings: you can track the positions of your keywords in detail over time, which is a very useful tool for ideal for measuring the progress of your SEO strategy.

In addition to the tools, what really stands out about Moz is its active community. They have excellent educational resources, such as guides, tutorials and webinarsthat can help you to improve your SEO knowledge, which makes it an ideal choice if you are just starting out in the world of web positioning.

Mangools

Mangools has earned its place as one of the most popular SEMrush alternatives thanks to its ease of use and affordability. 

Although it does not have the same amount of functionalities as the SEMrush or Ahrefs, Mangools covers the basic SEO needs effectively.

Some of its main features are:

• KWFinder: is the Mangools' flagship toolideal for the keyword research.  Its main advantage is that it gives you quick and easy to understand results, which is perfect for those who don't want to waste time on complex interfaces.
• SERPChecker: this tool allows analyse search results for any keywordThis helps you understand how competitive that word is and what strategies are being used by pages that are already ranked.
• LinkMiner: Mangools also offers a tool for analyse backlinkswhich allows you to discover inbound links to your site and your competitors. 
• Intuitive interface: is very clean and easy to navigatewhich makes it an option ideal for non-SEO experts or are looking for something quick and efficient.

Mangools is an affordable and simple tool, which makes it a perfect choice for small businesses or those starting out in SEObut they do not need such advanced functionalities.

SpyFu

SpyFu is a tool specialising in competitive analysis. If you are really interested in know your competitors in depth and how they rank in search engines, SpyFu is an excellent option.

Key features include:

• Competitor analysis: SpyFu allows you to research all the keywords your competitors are bidding onboth in the field of SEO as in PPC. This gives you valuable information about what they are doing well and what you could improve.
• CFP research: SpyFu helps you to see how your competitors are executing their Google Ads advertising campaignswhich is excellent if you also have a focus on paid advertisements.
• Long-range keywords: through SpyFu, you can discover the long-range keywords which may not have a high search volume, but which can bring highly relevant traffic to your site.

SpyFu is a more affordable tool than other options such as SEMrush or Ahrefs, and it is particularly useful for those who focus on the competitive analysis, PPC and the search for traffic opportunities.

Comparison of functionalities

Below, we offer you a comparison table summarising the main functionalities of the alternatives to SEMrush mentioned above. 

This will allow you to quickly see which tools offer what you need for your SEO strategy. This way, you can choose the one that best suits your goals and budget.

In short, choosing the right SEO tool depends on your specific needs and budget. 

Whereas SEMrush is a powerful and complete option, there are alternatives such as SE Ranking, Ahrefs, Moz Pro, Mangools and SpyFu which also offer exceptional functionalities at different price points. In any case, the most important thing is choose the one that best fits your SEO strategy.