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PPC, or pay-per-click advertising, has become one of the most powerful tools for online advertising. PPC campaigns have radically democratised online advertising,

Making SEO mistakes is quite common. Every time I do an audit or a new client comes in, there are recurring mistakes that are often made and that can hamper our options.

Knowing how to position a product is simple. It takes time and work, but the basics are clear. You have to write good content in relation to it, have backlinks of

If you have worked in affiliate marketing, you will surely be aware of this special programme that Amazon has opened for relevant publishers. The onsite affiliate programme

Studying the SEO competition is a must if we want to prevent our competitors from gaining ground on Google. Also if we want to be inspired and find new strategies that, perhaps, we don't even know about.

Nowadays there are an infinite number of online advertising formats. Having a digital advertising campaign is a basic necessity for every marketing team, and a fundamental part of

I'm sure you've heard of Black Hat SEO. No matter how much English you know, black hat SEO may not mean anything to you. To understand it, you have to

Google Ads campaigns have become one of the most powerful tools for businesses to carry out paid advertising. A few years ago, advertising was a

Google Analytics 4 is a revolution in web analytics. We tell you the differences between GA4 and the previous Universal Analytics and explain how you can configure it.

A company's online presence is essential if we want to be relevant in the 21st century. It is no longer enough to have a physical or face-to-face business, if we are not on the Internet, we need to have an online presence.

SEO on Instagram is the key to increasing your number of followers and creating more visibility for your profile. With more than 1.2 billion users, Instagram

Engagement in social media is a concept that is used very often, but not always well. Knowing what it is and how to measure it can help us to understand how to