Real Sociedad:

creating the football stadium of the future through audience monetisation

The CLIENT

The Royal Society

THE INDUSTRY

Football

Digital advertisingCRMProgrammatic advertisingGAM

Context

La Real is one of the most important football clubs in Spain. With a very clear and marked philosophy, they have become one of the clubs with the greatest national projection.

They wanted to increase and optimise your traffic and sell your audiences.

The Challenge ->

The Challenge

Implementing a advanced advertising management system in order to build and optimise its inventory.

The future? Registered audiences and personalised advertising in the stadium.

<- Context

How we hack your full-funnel

Competitor benchmarking

We took an in-depth look at the situation of other leading clubs and established a clear and concise roadmap with best practices.

Inventory restructuring

From a technological point of view we analysed the possibilities of your CMS and established new sales areas.

Data driven phylosophy

We provide the club with a new way of controlling and serving its advertising as well as working on its sponsorships through analysis data activation and audiences.

Results

As a result of our work, the club was able to find out which pages generated more revenue and which existing customers they should manage more efficiently, thereby optimising their inventory by 80%..

They took control of 100% of the advertising data and established a philosophy of data as an asset of the club.

Similarly, they proposed selling registered audiences, which means a 30% increase in sales capacity, as they are much more valuable audiences.

inventory optimisation

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data-driven

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sales capacity

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