The CLIENT
Acciona
THE INDUSTRY
Construction
Acciona is a Spanish multinational company dedicated to the development of sustainable infrastructures and renewable energies. Its mission is to promote sustainability in energy, construction, water and transport, generating a positive impact on communities and the environment.
At Acciona, each department's communications are managed with different tools, depending on their specific needs. They required an agency specialising in email development and creativity to send them from Marketing Cloud and Hubspot.
As experts in SalesForce Marketing Cloud, we use best practices to refine emails and involve all departments.
As a Hubspot partner , we perform an analysis of your communications and creativity in order to refine the code and adapt in a comprehensive manner.
Acciona needed a medium-sized job with very specific and particular requirements. Thus, we developed ad hoc templates and an exclusive testing model.
We optimize Acciona's funnel through customized email templates and an exclusive testing model, adapted to the needs of each department, improving the efficiency of their communications..
We applied best practices in SalesForce Marketing Cloud to maximize email performance, and in Hubspot, we performed a detailed analysis and debugging of the code, adjusting content for greater impact.
This allowed Acciona to achieve more effective internal communication and greater engagement, aligned with its sustainability and innovation objectives.
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