What is TikTok Shop? How to buy and sell on the platform.
TikTok Shop is the new e-commerce functionality integrated within TikTok. This innovative tool connects brands, creators and consumers, offering an interactive and direct shopping experience without leaving the app. Now, TikTok Shop is coming to Spain and promises to revolutionise the way businesses sell and users buy, [...]
PMAX campaigns on Google: everything you need to know
Ema MotaPaid Media Specialist In the constant quest for innovation in digital advertising, Google has a powerful and versatile tool that is changing the rules of the game for advertisers: Performance Max Campaigns (PMAX). These campaigns significantly improve the effectiveness and reach of ads by utilising Google's extensive inventory of ads and [...]
